Episode 23 - T Shaped Marketer vs Specialist Marketer: Which One is Better?

AvivDigital: Digital Marketing Podcast

T Shaped Marketer vs Specialist Marketer: Which One is Better?

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T Shaped Marketer vs Specialist Marketer T shaped marketer know concepts about other subject and specialized in one subject. - Large corporations look for Specialists, but most of other organizations look for T shaped marketers. Why become a T shaped marketer - - the market is changing very fast - cross Marketing - value more always safe from layouts - T shaped marketers make some good money

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