Social Media Success: Conversations Over Content with Brooke Sellas | Ep. 76

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Send me a text!

Feeling overwhelmed by social media, content calendars, and algorithm games?

Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.

In this episode, Allison and Brooke discuss:

• 04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.
• 10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.
• 16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.
• 24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking
• 30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.
• 36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.

Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.

Resources Mentioned:

• Brooke Sellas website: brookesellas.com
• B Squared Media: https://bsquared.media
• Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care: https://www.amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F
• Book Recos:
  • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Paperback by David C. Baker (Author), https://www.amazon.com/Secret-Tradecraft-Elite-Advisors-Techniques/dp/1605440884
• Connect with Brooke on LinkedIn: https://www.linkedin.com/in/brookebsellas/

Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter.

Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!