Ep 510 - Marketing Your Book To Build A Business with Henry Devries

Author to Authority

Henry DeVries is an acclaimed author and business strategist who has penned 20 books, including the recent "Marketing with a Book for Agency Owners." With a career starting in 1990, DeVries has gained international recognition for his expertise, most notably with his bestseller "How to Close a Deal like Warren Buffett." He is a staunch advocate for using books to build business credibility, emphasizing the necessity of passion, expertise, and originality. DeVries critiques the use of AI in book writing, advocating instead for authors to establish themselves as authorities in their niche through genuine content, speaking engagements, and active promotion across various platforms.

Episode Outline:
(00:00:50) Establishing Authority Through Book Promotion

(00:07:44) "Author's Passion-Driven Writing for Client Conversion"

(00:09:20) Proactive Book Promotion for Authors

(00:27:38) Leveraging Books and Platforms for Author Promotion

(00:34:19) Resilience and Opportunity: Dave's Hudson Miracle Story

(00:35:07) Elevate Your Brand with Book Publishing

Bio:
Henry DeVries, MBA, is a business development columnist, host of Agency Rainmaker TV, and the CEO of Indie Books International, a company he cofounded in 2014 to work with small to midsized agency owners and marketing consultants who want to attract high-paying clients by marketing with a book and speech. In his writing and speaking he shares in humorous ways many pragmatic strategies that can double sales and achieve marketing returns of 400 percent to 2,000 percent. Since 2010, he has ghostwritten, coauthored, and published more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal like Warren Buffett—now in five languages, including Chinese. Henry has hosted or been a guest on over 50 podcasts to date. On a personal note, Henry is a baseball nut. A former Associated Press sportswriter, he has visited forty-four major league ballparks and has three to go before he “touches ’em all.”