Getting the Show on the Road - December, 2010

ATW - Working In The Theatre

The panel of producers, presenters and bookers -- Meredith Blair, Mike Isaacson, Colleen Jennings-Roggensack, Steven Schnepp and Allan Williams -- discuss what works and what doesn't on the road; the challenges of educating audiences about a show; what content might be considered too risky for road productions; how important Broadway is for promoting road shows; whether plays have a place, and can be successful, in road tours; finding shows off-Broadway that can be put on tour; and how long a show needs to play to be profitable.