Why sponsoring a football team makes sense for a B2B software company

Attributed - A podcast by Dreamdata

Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club

We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company.

In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the world of sports sponsorship.

We'll delve into the reasons behind such partnerships and how they contribute to the growth and visibility of tech companies.

Follow Brad van Leeuwen on LinkedIn: https://www.linkedin.com/in/bradvanleeuwen/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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