B2B Marketing for Founders and Small Businesses

Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins.

Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attribution

For more episodes go to The Marketing Mix Podcast: https://www.buzzsprout.com/2135856/13507537

Follow Steve Cummins on LinkedIn: https://www.linkedin.com/in/stevecummins/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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