Episode 384: Richard Pretlow talks about solving complex problems beautifully, ultra accessibility, and shifting mindsets

AttractionPros Podcast

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Richard Pretlow is the Park President of Morgan's Wonderland in San Antonio, Texas. With a background in theme park management that spans Six Flags, SeaWorld, and Crayola, Richard brought his expertise to Morgan's Wonderland in 2023. Known for being the world’s first ultra-accessible theme park, Morgan's Wonderland creates a space where everyone, regardless of ability, can enjoy the magic of theme parks. In this interview, Richard talks about solving complex problems beautifully, ultra accessibility, and shifting mindsets.

Solving Complex Problems Beautifully

"In architecture, you combine the beauty of art with the science of engineering. Here, we solve complex problems beautifully for our guests and team members alike."

Richard’s background in architecture shaped his ability to approach problems with creativity and practicality. At Morgan’s Wonderland, this approach manifests in seamless solutions for accessibility challenges that preserve the guest experience. Whether it’s redesigning a ride’s layout or addressing operational hurdles, Richard emphasizes the importance of learning directly from frontline team members. By understanding the root causes of issues and collaborating with his staff, Morgan’s Wonderland crafts solutions that prioritize inclusivity while maintaining operational excellence.

Ultra Accessibility

"Ultra accessibility means nobody is separated from their mobility or life-support devices."

Richard shared the unique commitment Morgan’s Wonderland has made to create a truly inclusive environment. Unlike typical accessibility accommodations, ultra-accessible rides allow guests to remain in their wheelchairs or bring essential devices on attractions, ensuring no one feels separated from their mobility aids. From flat-surface carousels to harnesses designed for torso stability, every detail is considered. This philosophy extends beyond rides, with accessible retail spaces and policies like allowing outside food for guests with special dietary needs.

Shifting Mindsets

"The mindset here is to say ‘yes’ instead of ‘no.’ We look for ways to make the impossible possible."

Richard highlighted how Morgan's Wonderland challenges industry norms by rethinking what’s possible for both guests and employees. For example, the park employs individuals with disabilities in a range of roles, including positions previously considered unsuitable. A visually impaired ride operator exemplifies this shift, leveraging heightened sensory awareness to manage operations with precision. This inclusive mindset not only enriches the guest experience but also serves as a model for other parks to expand opportunities for individuals with diverse abilities.

Richard Pretlow’s leadership at Morgan's Wonderland exemplifies how shifting mindsets and solving problems creatively can lead to groundbreaking inclusivity.

To learn more about Morgan’s Wonderland, visit morganswonderland.org. For insights into the park’s broader initiatives, visit morgans.org. You can also connect with Richard directly through the park’s contact page.

This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:

• Scheduling and correspondence by Kristen Karaliunas
• Audio and Video editing by Abby Giganan

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