Jennifer Liao and Caleb Wang // S2 Ep 173 // Sharing Honest Representation of Asian Cuisine Through Direct to Consumer Products

Asian Hustle Network

Welcome back to Season 2, Episode 173 of the Asian Hustle Network Podcast! We are very excited to have Jennifer Liao and Caleb Wang on this week's show.

We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned!

Growing direct-to-consumer Chinese food company Xiao Chi Jie (XCJ) was founded by second-generation Chinese Americans Caleb Wang and Jennifer Liao, who are on a mission to share honest representations of the food they grew up eating and open consumers’ minds and palates to new and exciting flavors, textures and aromas. The company originally started as a Seattle-based restaurant in 2018; it expanded into the direct-to-consumer space in 2020, when the COVID-19 pandemic inspired them to innovate. Available nationwide, XCJ’s product line includes frozen restaurant-quality xiao long bao (soup dumplings), sauces, bamboo steamers, and most recently, frozen shāo kǎo (Chinese BBQ skewers).

Jen spent ten years in the life sciences and health tech sector in research, enterprise, and consumer focuses. Caleb spent ten years as an investor in private and public markets.

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