Is India’s poultry industry ready for a boom?

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Most people think ‘vegetarian’ when addressing Indian consumers. But data from Statista shows only 20-39% of the country’s population is vegetarian.

In fact, Indians are also poultry meat and egg consumers, although consumption remains low. Each person currently consumes just 3.5kg of poultry meat and 30 eggs annually, according to a study by the Indian Council of Medical Research. The council wants Indian consumers to eat more, recommending 10.5kg of poultry meat and 180 eggs.

The low consumption figures are both a strength and an opportunity for India, meaning a huge room for growth. An extra 0.1kg in poultry meat consumption and one more egg added multiplied by the 1.4 billion population will translate into million-dollar investments in the feed-farm-food supply chain.