How important is branding to you?

Asian Agribiz Podcasts

Branding has evolved from a focus on visibility and consumer-facing communication to an art and corporate strategy. Logos, labels, and taglines are just the tip of the iceberg when it comes to branding today. Consumers are demanding more, and producers are doing their best to meet these demands and build brand patronage and loyalty. From branded eggs, to premiumization of products, producers are now evolving as corporate brands.