Single Static Image - Episode 88

As Built

Patience and Brian Jones unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart in an era where a simple photo isn’t enough. Tune in to discover how showcasing the full experience of a build can captivate potential clients and elevate your firm’s profile.

Highlights:

• Analogies with cable TV evolution.
• Need for comprehensive storytelling in architecture.
• Behind-the-scenes access increases interest.
• Differentiating your firm through storytelling.
• Misleading perceptions from limited visuals.
• Capturing diverse visual assets.
• Professional photography for finished projects.
• Clarity and narrative in project storytelling.
• Importance of context in architectural photography.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/