TEFAF's Will Korner on TEFAF NY 2024

ArtTactic

In this week's edition of the ArtTactic Podcast, Will Korner, head of fairs at TEFAF, joins us to recap this year's edition of TEFAF NY. First, Will shares his insights on the distinct visitor experience at TEFAF NY, emphasizing its blend of contemporary and historical art, which sets it apart from other fairs in the art circuit. Then, Adam and Will delve into the motivations of contemporary galleries choosing TEFAF over traditional contemporary art fairs. They discuss the strategic reasons behind this choice and how it benefits the galleries. After, the discussion covers TEFAF's decision to expand from Maastricht to New York and evaluates the success of this expansion. Also, Will highlights some of the standout sales at this year's TEFAF NY. Finally, Adam and Will compare the experiences at TEFAF Maastricht and TEFAF New York.