Art Data - Building an Art Technology Company: Carrie Eldridge, Founder + CEO of ATŌ Platform & Gallery

Artroverted

Founded in 2016, ATŌ developed a proprietary technology that utilizes the decentralized database model to store market data and information on works of art they've authenticated. Their freely accessible resource aims to increase trust and transparency in the art market by giving artists and collectors the tools to understand the value of their art. After conducting hundreds of surveys and interviews, she and her team identified the most significant problems facing artists and collectors: counterfeits, provenance, and data for valuation. For Carrie, the solution is in the Data. In making more #artdata accessible to artists and collectors, she hopes that she can restore confidence and transparency to allow artists to grow their careers and invite a new class of collectors to the table. Her experience as an art technology entrepreneur and collector are insightful and informative to both creators and art world insiders.

This episode was recorded via Zoom on April 25, 2020.

Learn more on ATŌ's website: https://atogallery.com

Instagram: @ato_gallery

Music credit: Maurice Ravel's String Quartet in F major - II. Assez vif, très rythmé produced by the Isabella Stuart Gardener Museum (issued under a Creative Commons License).