Email List - Everything You Need To Know with Guest Host Katrina Berg

Artists Soar

Jules, Rachel, and Stephanie chat with Katrina Berg about email lists:

• why you need an email list

• benefits of having an email list

• what to put in your emails

• how to start your list

If you have a question you'd like us to discuss feel free to email us at [e-mail]

Key Talking Points

• Ideas for your newsletters:
  • Communicate what pieces will be available and for what price before the show.
  • Teach them about the process
  • Share your why and who you are
  • Segment the email list by things like: Collectors, Podcast, Classes etc.
• Benefits
  • Developing a relationship that may result in sales
  • Gain repeat customers
• Frequency
  • Goal is to show up at least 1x per month or 1x per week.
• What to include in the emails
  • Only 3 topics
  • As many links back to your website as possible (and test the links)
  • Keep it personal
  • Invite them to respond.
• How to grow your email list
  • Find emails from past buyers and ask people to be added to your list
  • Giveaway to collect email addresses (and serve the ones that stay)
  • On your website:
    • Add to announcement bar
    • Add to the product page
    • Add to your blog page etc.

Actionable Items

• decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast

• sign up for 3 artist emails

• go through past sales, emails, and repeat collectors, & get your list set up

• make a timing goal (once a week, month, quarterly etc.) - put it in your calendar

• have an ongoing list of topics you want to cover (events, process, why, materials, etc.)

• promote your email list each week (social, in person, on yr website, in person, etc.)

We'd love to hear how you gain people on your email list, email us at [e-mail]

Rise with us! On Artists Soar!

For More Information and Fabulous Resources:

• Check out katrinaberg.com

• Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list

• Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing

• And of course! Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast

Our Websites and Shops

Are you an avid reader? Then sign up for Rachel's newsletter here: https://bubblybibbly.com/

Love illustrations and bright colors? Then sign up for Jule's newsletter here: https://www.juliemstudios.com/

Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter

Got a Listener Question?

Email us at: [e-mail]