5 Reasons Why LOs Hate Working With Realtors

Art of Mortgage Marketing

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again.

Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the will to work with energy vampires let alone face rejection after rejection with nothing to show for all your efforts.

Many LOs think Realtors are the necessary evil in their business, but it doesn’t have to be that way.

Working with Realtors can actually be richly rewarding and even fun, and I’m about to share how you can make that your reality.

Could the "yuck" you feel when it comes to working with Realtors be self-inflicted and how do you turn that around? How do you get more juice from the squeeze so it's more motivating and fulfilling? In this episode, I share why most LOs don’t like working with Realtors and how to fix it.

You’ll also learn;

• How to remove the "gunk" that’s keeping you from connecting with the right Realtors

• The knee-jerk "buyer defense" mechanism that's causing most Realtors to resist your overtures and how to elicit trust, build rapport and establish a solid connection instead

• How to eliminate "wobble words" from your vocabulary and transmit a clear frequency of certainty and confidence that attracts the right Realtors and repels the wrong ones

• The secret to getting more results, revenue and referrals with less time and effort

• How to go from pandering to picking and choosing who you want to work with