January is a great time to review your website and plan for sales growth in 2024. Here's a plan!

Around the Workstand

The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc.

We can break this process down into 5 different phases:

• Step 1: Goal setting
• Step 2: Review
• Step 3: Plan
• Step 4: Train
• Step 5: Promote

1. Goal setting
   1. Look over your sales, marketing, processes, and important areas of your business to set attainable goals for 2024/2025.
   2. Sales growth, category growth, marketing performance, marketing cadence, add-on sales.
      1. DELEGATE - get multiple opinions, don’t be afraid to get creative.
2. Review your website - this can seem like a like but if we focus on your website as the place to ground your goals, everything else can work around it. You’ll have an accurate representation of your business, an effective link destination, and a place to attract new customers while you sleep/work in your store, etc.
   1. Look and feel
   2. Catalog
   3. Merchandising
   4. Services
   5. Community, staff, mission, etc. - what’s important to you, the fun stuff, what sets you apart
   6. The shopping process
3. Plan - break up this work into smaller pieces
   1. Reach out for help - your team, customers, friends, US!
   2. Tip: start with the homepage - this can help guide the rest of your decisions or areas of focus.
4. Train - make sure your whole team is on board and has the tools/knowledge to help you achieve your goals.
5. Promote - you did all this work, you set the goals, and you’re motivated to bring in new business - now take an active role in growing your business.
   1. Build an easy-to-follow marketing schedule
   2. Utilize tools you're comfortable with but also take this opportunity to try new technology, services, and outlets
      1. Traditional email marketing, social media, automated email marketing, google ads/local listings

Tech tip: Leverage pre-built content from the library

• Working on, revamping, or redesigning your website can be overwhelming when you’re learning but a great way to lighten your load is by using complementary content.
• Use the structure, the images, or the inspiration - swap out what doesn’t fit your business and your goa

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

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1. Introduction (00:00:00)

2. What are we talking about today? (00:00:36)

3. 5 Steps to making your website better in 2024 (00:01:20)

4. Goal Setting (00:01:56)

5. Review where you are and what you need (00:05:15)

6. Plan (00:17:45)

7. Train (00:21:21)

8. Promote (00:22:55)

9. Tech Tip (00:24:23)

10. What if you want more help from marketing pros? (00:27:00)