Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

Apptivate: App Marketing Explained

Questions Josh answered in this episode:

• How big is the mergers & acquisitions marketplace for mobile apps?
• What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
• What categories are BlueThrone’s strengths?
• What can app developers do to increase their odds of being discovered by an acquisition company?
• How do you evaluate an app to determine if you want to acquire it?
• What should founders and developers be cautious about when talking to app buyers?

Timestamp:

• 1:24 Josh’s background and a little about BlueThrone
• 4:40 The mobile app M&A marketplace
• 5:47 BlueThrone’s value proposition
• 7:05 What can acquirers do for app developers
• 11:17 How to be discovered by an app acquisition company
• 14:15 What are app acquisition companies looking for in an app
• 17:43 Red flags for app buyers

Quotes:

(14:20-14:28) “A good litmus test is to see how much of your traffic is organic. If you can sustain the business based on its organic traffic, that really signifies product-market fit.”

(15:32-15:46) “A really good piece of advice I often give founders is don’t be shy about the stuff that’s not working. You can very much tell the potential acquirer about it. But the winning formula is to present a game plan on how you’re going to solve that.”

Mentioned in this Episode:

• Josh Peleg’s LinkedIn
• BlueThrone
• email: [e-mail]