It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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المحتوى المقدم من #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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66: The Future of Digital Governance with Rob Clarke
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Manage episode 306582670 series 164537
المحتوى المقدم من #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
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86 حلقات
MP3•منزل الحلقة
Manage episode 306582670 series 164537
المحتوى المقدم من #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
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continue reading
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يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.