184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من MultiFunding. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MultiFunding أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 13 يومًا33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 29:58

MP3•منزل الحلقة

“We never have a boring day. When you learn about the blood, sweat, and tears that our clients have put into building their businesses, and hear how they've navigated ups and downs through different economic cycles, their passion for what they do is inspiring. For us, being solutions-oriented and helping them achieve their next goal is incredibly fulfilling.”

In today's episode, we explore several key topics, including how having hundreds of credit boxes, rather than just one, provides many more opportunities for MultiFunding’s customers. We also discuss how lower interest rates and economic stabilization are driving business startups and acquisitions. Additionally, we highlight how teamwork enhances MultiFunding's efficiency, enabling the team to offer more solutions to clients.

Connect with Heather: https://www.linkedin.com/in/heather-hoover-63921b100/

Connect with Julie: https://www.linkedin.com/in/julie-zarr-b3762a19/

Interested in growing your business? Get started with one of our advisors today: https://bit.ly/3XErUUP

Recorded on 9/20/24

198 حلقات

#Entrepreneur #Business #MultiFunding

184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

published منذ عام واحد

MP3•منزل الحلقة

Connect with Heather: https://www.linkedin.com/in/heather-hoover-63921b100/

Connect with Julie: https://www.linkedin.com/in/julie-zarr-b3762a19/

Interested in growing your business? Get started with one of our advisors today: https://bit.ly/3XErUUP

Recorded on 9/20/24

198 حلقات

#Entrepreneur #Business #MultiFunding

كل الحلقات

1
#197: Housing Market & Interest Rates: 2025 Predictions 24:49

منذ 6 hours24:49

24:49

In this week's edition of the AmiSights Podcast, we talk to Sue Meitner , president and founder of Centennial Lending Group (CLG) , a full-service mortgage lender providing mortgage loans for new home purchases and/or refinances. She explains why she sold her company in 2018 and how she enjoys her new role on the “other side.”“We definitely have a shortage of housing. We're not pre-COVID, and our shortage of housing and the demographic of the different generations moving into homeownership, there's not going to be enough houses for them. I do think that interest rates should be lower than they are right now, but I don't think we're going to see interest rates lower this year.” In today's episode, we’ll explore the key differences between securing a mortgage through a big bank versus a dedicated mortgage company, highlighting the benefits and challenges of each. We’ll also discuss why a significant portion of Sue’s mortgage company focuses on serving self-employed individuals, addressing their unique financial needs. Finally, we’ll dive into the impact of social media and AI on the real estate industry, examining how these technologies are shaping the way professionals connect with clients and streamline the home-buying process. Connect with Sue : https://www.linkedin.com/in/susan-meitner/ Check out Centennial Lending Group : https://clghomeloans.com/Recorded on 1/31/25…

1
196: Unlocking the Mind with Breathwork 47:06

منذ 14 يومًا47:06

47:06

In this week's edition of the AmiSights Podcast, we talk to Mark Worster, founder of The New Mysteries , a transformative global community that uses plant medicine and methods such as breathing to guide people on their journey of self-discovery and liberation. Mark started his entrepreneurial journey in the IT space before he entered the transformative medicine realm. As an entrepreneur of several successful companies, he explains how no matter what system you have in place, you still need a base foundation with your finances. “You got to have the base firm and solid,” he said. “If you're going to build off of a base where you have no idea really what's going on financially with your business, you can't make accurate decisions on strategy.”Today's episode explores how adversity in Mark’s previous businesses prepared him for his current venture in the alternative healthcare field, the crucial role yoga and meditation have played in shaping his mindset to navigate challenges, and how transcendence—the level beyond life’s basic needs—helps people see beyond the preconceived science of events. Connect with Mark on LinkedIn: https://www.linkedin.com/in/markworster/ Check out The New Mysteries : https://www.thenewmysteries.org/ MultiFunding does not endorse or oppose any specific techniques, products, or services discussed on the AmiSights Podcast. Our goal is to provide a platform for open dialogue and diverse perspectives and discussion. Recorded on 2/4/25…

1
195: Nonprofits, AI, and Marketing: Evolving Business Strategies for Impact 34:38

منذ 28 يومًا34:38

34:38

In this conversation, Jessica Munday shares her entrepreneurial journey, discussing her dual roles as the founder of Trio Solutions Inc. and Partner of Cloud Nine Nonprofit Advisors. She emphasizes the importance of team culture, client relationships, and the impact of AI on marketing. Jessica also reflects on the challenges of balancing work and family life, the significance of mentorship, and her experiences during the pandemic. The discussion highlights her commitment to helping nonprofits and small businesses thrive while maintaining a strong company culture.Connect with Jessica: https://www.linkedin.com/in/jmunday/Check out Trio Marketing: https://www.linkedin.com/company/trio-solutions-inc/Check out Cloud Nine Nonprofit Advisors: https://www.linkedin.com/company/thrivewithcloud9/Recorded on 1/17/25…

1
194: Navigating the M&A Landscape 40:53

منذ 6 weeks40:53

40:53

In this week's episode, we talk to Scott Eisenberg , Founder and Managing Director of Franklin Capital Advisors, a firm specializing in mergers, acquisitions, and restructuring for small and lower middle-market businesses. In this conversation, Scott shares his extensive experience in M&A, discussing the complexities of evaluating businesses for sale, identifying buyer types, and emphasizing the importance of understanding business value. “The more planning you can put into it, the more you can do things to, get the business ready for sale. Maybe you’ve got your financial statements, your financial reporting function isn’t really strong—you can fix that. Maybe you’ve got a couple of customers you kind of are trying to get contracts in place and get those contracts in place. estate planning—maybe your estate planning is in place, maybe it’s not. there’s a lot of things you can do to plan.” The main topics of today's episode include why those looking to sell their business—whether to someone within the company or externally—should always have an advisor, the importance of determining if the business is sellable and envisioning how the transition will look, and the key differences in the process of working with companies that need to sell versus those that choose to sell. Connect with Scott: https://www.linkedin.com/in/scotteisenbergfranklin/ Recorded on 1/14/25…

1
193: The Future of Work: How AI is Transforming Banking 43:28

منذ 8 weeks43:28

43:28

In this week's edition of the AmiSights Podcast, we talk to David Becker, founder and CEO of First Internet Bank. He explains why he started the online bank way before internet banking became a common convenience and shares his insights on how AI is revolutionizing the financial industry. “I think the power of AI will be more revolutionary than the Internet was 25 years ago. A lot of people are scared to death... You, as the human, will get to decipher that data, take out the results, and resolve problems. So you'll get to actually do tasks that the machine can't do, while it takes care of the mundane stuff. This should make productivity go up. It allows people to really use their minds and do creative, good work—not just task-oriented transactions. So, I think in the next 3 to 5 years, we're going to see changes we never dreamed of.” The main topics of today's episode include how Becker keeps banking innovative by hiring outside the traditional banking talent pool, the value of hiring great people even without an immediate role as a smart long-term strategy, and Becker's perspective on why artificial intelligence is poised to revolutionize the industry in the next three to five years. Connect with David: https://www.linkedin.com/in/david-becker-29bb679/ Check out First Internet Bank: https://www.linkedin.com/company/first-internet-bank/posts/?feedView=all Recorded on 1/3/25…

1
192: Leading Through Change: Mastering Transitions, Acquisitions, and the Technology of Tomorrow 48:57

منذ 12 weeks48:57

48:57

In this week's edition of the AmiSights Podcast, we talk to Ed Robinson , Founder and President of Capacity Building Solutions and Vistage Chair for six CEO peer groups in the Baltimore area. He shares insights on how he successfully manages and supports so many top executives. “We're dealing with a silver tsunami. There's more businesses that are going to sell. If you believe the data, there's more businesses that are going to change hands in the next 5 to 10 years than have changed hands in the last 20 because of the age of entrepreneurs and business owners. So now there's going to be a bunch of deals flooding the market with a bunch of people who've been counting on this deal to get out. That's why I tell my folks: don't put all your eggs in one basket when it comes to your business.” The main topics of today's episode include the ongoing challenge small businesses face in finding and retaining talent, the importance of executives admitting when they don't have all the answers and seeking advice from peers, and the anticipated burst of economic activity expected in the first and second quarters of 2025. Connect with Ed : https://www.linkedin.com/in/edrobinson/ Check out Capacity Building Solutions Inc : https://capacity-building.com/ Recorded on 12/2/24…

1
191: From Addictive Design to Empowered Creation: Harnessing Career Changes and Stress Solutions 38:13

منذ 13 weeks38:13

38:13

In this week's edition of the AmiSights Podcast, we speak with Natalia Matveeva , the Founder of PeakGenesis , a mentorship platform designed to empower entrepreneurs by helping them unlock their unique superpowers and align their inner strengths with business strategies and industry trends. Natalia also shares the story behind her decision to sell her gaming business, Realore, in 2017, at the height of its success. “Because you have to understand, 20 percent of players make 80 percent of your income. So, you only make money from those who are addicted, who buy games non-stop, and play them non-stop. And it got me thinking: what is the purpose of my life? Am I here just to get people addicted and make money from that? Or is there something beyond that? If there is something beyond, what is it? What can I do to create a positive change?” Natalia shares her entrepreneurial journey and her realization on how we use our unique gifts determines the level of fulfillment we experience in life. She emphasizes the importance of managing energy and focusing it in the present to successfully navigate the ever-changing business landscape. Additionally, Natalia discusses why connecting with other entrepreneurs is essential for gaining fresh perspectives and seeing your business through a new lens. Connect with Natalia : https://www.linkedin.com/in/natalia-matveeva-a8b158/ Check out PeakGenesis : https://peakgenesis.com/ Recorded on 11/15/24…

1
190: Master the Art of Long Sales Cycles for Success 29:22

منذ 14 weeks29:22

29:22

In this week's edition of the AmiSights Podcast, we talk to Richard Walton , founder of Outsell Sales , a company specializing in helping B2B businesses succeed with outbound sales development. Richard shares why he champions traditional marketing activities over relying solely on online networking. “The traditional marketing back in the ’80s was all about meeting people, shaking people's hands, and then somehow we got lazy…technology made us lazy,” he said. “I help our clients go back to the ’80s, and I help them embrace more traditional marketing activities and to use technology to be very successful.” Today's episode explores key insights for business professionals, particularly in sales. We'll discuss the importance of using a broad suite of approaches to keep customers engaged, the shift from being seen as just a supplier to positioning yourself as a trusted partner, and how writing can help entrepreneurs clarify their thoughts and sharpen their strategic thinking. Connect with Richard : https://www.linkedin.com/in/richardwalton2/ Check out Outsell Sales : https://outsellsales.com/ Recorded on 11/13/24…

1
189: Building a Timeless Brand: Storytelling Techniques for Lasting Success 30:34

منذ 16 weeks30:34

30:34

In this week's episode of the AmiSights Podcast, we speak with Nir Zavaro , founder and CEO of Streetwise, a marketing company based in Tel Aviv, Israel. Nir, also an author, shares the inspiration behind the eye-opening title of his latest book, F*ck the Slides: Creating a Winning Pitch Using Storytelling Techniques. “I thought I can bring something new to that industry. And that's when I started my consulting company. And I started to fix businesses like that. And within 2 or 3 years, I became one of the top 5 in the country. So, take the bad things, learn from them, and understand that most of the time people will do roughly the same thing because that's how they got used to doing it. That's how the industry is." Today's episode explores how a failed business venture provided Nir with the valuable experience needed to start his own consulting company, the power of selling an experience or emotion to drive business success beyond just the product, and the critical role unique storytelling techniques play in building a successful brand. Connect with Nir : https://www.linkedin.com/in/nirzavaro/ Subscribe to Nir's Newsletter : https://storyletter.beehiiv.com/Recorded on 11/1/2024…

1
188: Mastering Business Acquisitions: Solving Loan Challenges 29:14

منذ 17 weeks29:14

29:14

In this week’s AmiSights Podcast, we dive into Joe McAleer’s journey and experience as Senior Director of Business Financing at MultiFunding . Joe talks about how he knew MultiFunding was the right fit from his first visit 11 years ago. He shares insights into MultiFunding’s unique approach, where the team acts as analysts first to ensure every loan opportunity is carefully evaluated and presented in the best light. “We are so hands-on; you know we are analysts before we are brokers. We dig in, we understand things, and we make sure that we're positioning an opportunity—or a loan request—in the best light possible. We also focus on understanding potential hurdles, the rules and regulations, and how we’re going to guide and advise people. Ultimately, we position them with the best resources to create success." We discuss key insights from MultiFunding, including how the team’s approach focuses on thorough analysis before acting as brokers, ensuring they position each loan request in the best light possible. We also explore how a prospective business buyer’s personal debt and financial needs impact their loan eligibility, as well as the unpredictable journey of running a business, which often follows the natural ebbs and flows rather than a straight line. Connect with Joe : https://www.linkedin.com/in/joseph-p-mcaleer-42939085/ Interested in growing your business? Get started with one of our advisors today: https://www.multifunding.com/contact-us Recorded on 10/18/24…

1
187: The Future of Work: Insights from a Intel Veteran 35:00

منذ 18 weeks35:00

35:00

This week, we're thrilled to welcome Nirit Cohen , a leading HR strategist and thought leader on the Future of Work. With 30 years of global experience at Intel in HR and M&A leadership, Nirit bridges emerging trends with actionable insights to help organizations thrive in an evolving landscape. She’s a Forbes columnist, author, and sought-after speaker with deep expertise in workforce transformation. Tune in for an eye-opening conversation on the trends shaping tomorrow's workforce and how to future-proof your career and organization. “Back is not a direction into the future. And saying, Let's go back into the office or back to the way things were, because frankly, if we're honest, they weren't that t right. We talked about work-life balance for a really long time. We talked about women not participating in the workforce because of families. We talked about diversity issues because some people don't fit into the boxes of how we defined work. So we need to redesign. And we need to redesign given the tools we have, which give us more choices, and more flexibility, and more personalization." Today’s episode covers how the COVID-19 pandemic has reshaped the future of work for both employers and employees, expanding the talent pool for those open to redefining how and where work can be done. We’ll also discuss the evolving social contract of work, especially as new generations enter the workforce with different expectations. Connect with Nirit : https://www.linkedin.com/in/niritcohen/ Subscribe to Nirit's Newsletter : https://niritcohen.substack.com/?r=39zw1x&utm_campaign=subscribe-page-share-screen&utm_medium=web Recorded on 9/5/2024…

1
186: Driving Innovation in SBA Lending with Lynn Ozer, President of MultiFunding 24:18

منذ 19 weeks24:18

24:18

In this week’s episode of the AmiSights Podcast, Ami has the pleasure of interviewing co-host Lynn Ozer , President of MultiFunding and fondly referred to as the "SBA Queen." Tune in as Lynn shares her journey to MultiFunding, which began about three and a half years ago, leading her to a role where she could support the incredible group of lenders that Ami assembled and connect with the entrepreneurs who turn to MultiFunding for guidance. “They always say when a door closes, a window opens,” she said. “Well, this was the best window I ever walked through and found myself in a position to be of assistance to the group of incredible lenders that Ami had put together, and also to be able to meet the world of entrepreneurs that come to MultiFunding for information.” Today’s episode dives into the differences between corporate and small business management layers and decision-making, highlighting how, in corporate America, rising in the ranks often means getting further from the actual product being delivered. We’ll also discuss the need for better systems to monitor and track how SBA lenders treat clients facing challenges. Connect with Lynn : https://www.linkedin.com/in/lynn-ozer/ Interested in growing your business? Get started with one of our advisors today: https://www.multifunding.com/contact-us Recorded on 10/8/2024…

1
185: Redefining Entrepreneurial Banking: The MultiFunding & Owners Bank Alliance 24:05

منذ 20 weeks24:05

24:05

In this week’s edition of the AmiSights Podcast, Ami talks with Erik Nilsen , Senior Vice President of Digital Strategic Partnerships at Owners Bank . Erik has a deep Product Management & Digital Banking background that was acquired from years of banking and fintech leadership. He is responsible for acquiring and managing strategic partnerships that help with the growth of Owners Bank. Owners Bank is a division of Liberty Bank based in Middletown, CT, which is one of the most innovative and established banks in the country. We've been looking for a bank that offers our clients lines of credit along with great technology, and that's exactly what Owners Bank provides. A good bank isn't just about taking deposits and managing a tech platform; it also plays a key role in providing credit. Owners Bank delivers no BS banking to entrepreneurs. We will launch our partnership at the upcoming EO Xcentric conference in Fort Worth. Owners Bank is currently open for business in Texas, Georgia, Florida, North Carolina, South Carolina, Pennsylvania, Connecticut, Massachusetts, and Rhode Island. We will start in these states and move forward together. Eric talks about how Owners Bank is redefining small business banking, making it simple for business owners. "We have real people that will pick up the phone when you call, and you're not going to go through an extensive call tree all over the country and different time zones. We predicate ourselves on that high-tech, high-touch approach. If you have questions, you're going to get a real person. We try to be really upfront and focus on the experience.” Now there is finally a bank that gets you, with tailored products and services that make things easier for business owners with none of the BS. The main topics of today’s episode include the vision behind empowering entrepreneurs, addressing the gap in small business banking, leveraging technology to provide a seamless banking experience, and the origins of Owners Bank. Click here to learn more about our partnership with Owners Bank : https://bit.ly/3YquWxU Connect with Erik Nilsen : https://www.linkedin.com/in/erik-nilsen-a980622/ Recorded on 9/8/2024…

1
184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way 29:58

منذ 21 weeks29:58

29:58

In this week's edition of the AmiSights Podcast, Heather Hoover and Julie Zarr discuss their roles and experiences at MultiFunding . From navigating the world of finance to providing tailored solutions for small businesses, they explain how working with passionate entrepreneurs makes their jobs both rewarding and exciting. Tune in to learn how these amazing women found their way to MultiFunding and why they love being a part of each client’s success story! “We never have a boring day. When you learn about the blood, sweat, and tears that our clients have put into building their businesses, and hear how they've navigated ups and downs through different economic cycles, their passion for what they do is inspiring. For us, being solutions-oriented and helping them achieve their next goal is incredibly fulfilling.” In today's episode, we explore several key topics, including how having hundreds of credit boxes, rather than just one, provides many more opportunities for MultiFunding’s customers. We also discuss how lower interest rates and economic stabilization are driving business startups and acquisitions. Additionally, we highlight how teamwork enhances MultiFunding's efficiency, enabling the team to offer more solutions to clients. Connect with Heather : https://www.linkedin.com/in/heather-hoover-63921b100/ Connect with Julie : https://www.linkedin.com/in/julie-zarr-b3762a19/ Interested in growing your business? Get started with one of our advisors today: https://bit.ly/3XErUUP Recorded on 9/20/24…

1
183: Mastering Business Sales: Navigating Market Changes 34:27

منذ 22 weeks34:27

34:27

In this week's edition of the AmiSights Podcast, we talk to Albert Fialkovich , President and Managing Partner of the Prospere Companies owner of Transworld Business Advisors of Colorado ; Texas: Austin, Dallas-Fort Worth Central & Waco; Nevada: Las Vegas South and Transworld Commercial Real Estate. Tune in as he shares how his father's experience with not selling his business and the challenges he faced with a broker while trying to sell his own inspired him to become highly productive in the industry. "A lot of these deals, when you're good at them, are about finesse, and that's to get a deal closed and know the right partners—like how to talk to a client—because business owners, including myself, are lunatics." In today's episode, we'll dive into the current trends in the business brokerage industry, sharing predictions on how the field will evolve with technological advancements and shifting market demands. We'll also feature inspiring stories from clients who successfully bought or sold their businesses through Transworld Colorado, showcasing the transformative impact of these transactions. Additionally, we'll explore how success is measured not just by closing deals, but by how these transactions create jobs and inject money into the local economy. Connect with Albert: https://www.linkedin.com/in/albertfialkovich/ Check out Transworld Business Advisors of Colorado: https://www.tworld.com/locations/colorado/ Recorded on 8/27/24…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

الاستماع إلى +500 موضوع

مشابه لـAmiSights: Financing the Future For Small Business Owners and Entrepreneurs

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

Bounty Quick Size Paper Towels, White, 8 Family Rolls = 20 Regular Rolls (Packaging May Vary)

Amazon Fire TV Stick 4K (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream over 1.5 million movies and shows, free & live TV

المدونة الصوتية تستحق الاستماع

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs « » 184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way

184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way

المدونة الصوتية تستحق الاستماع

مرحبًا بك في مشغل أف ام!

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

MAYHEM

Ailun 3 Pack Screen Protector for iPhone 16 Pro Max [6.9 inch] + 3 Pack Camera Lens Protector with Installation Frame,Sensor Protection,Dynamic Island Compatible,Case Friendly Tempered Glass Film

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

مشابه لـAmiSights: Financing the Future For Small Business Owners and Entrepreneurs

دليل مرجعي سريع

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs « »
184: The MultiFunding Mission: Empowering Small Businesses Every Step of the Way