172: The Future of Freelancing: Building a Sustainable Company in the Creative Space

AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

In this week's edition of the AmiSights Podcast, we talk to Bradley Baer, founder and CEO of Crafted Action, an innovation consultancy that enables organizations to create impactful and seamless visitor experiences, both onsite and online. He began his career as an architect but soon realized his business acumen, which led him to become an entrepreneur. “There's not a lot of those folks that are incredibly creative, but also business minded,” he said. “So, my career has kind of been a back and forth of ‘how do I be really creative, but how do I make something that actually is a business that I can be really proud of, as well.’” The main topics of today's episode will be how having successful side hustles made Brad more comfortable venturing out and starting his own business, how the skills and experiences gained from his previous job of 10 years positioned him well for his entrepreneurial journey, and how taking a short-term dip in profit by hiring the right employees now will pay off in the long-term. Connect with Brad: https://www.linkedin.com/in/bbaer/ Check out Crafted Action: https://www.craftedaction.com/ Recorded on 6/2/24