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المحتوى المقدم من ambition-is-critical. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ambition-is-critical أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ambition is Critical
وسم كل الحلقات كغير/(كـ)مشغلة
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المحتوى المقدم من ambition-is-critical. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ambition-is-critical أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
2 dinosaurs talking about Swansea City AFC and whatever other nonsense comes into their minds
250 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2286580
المحتوى المقدم من ambition-is-critical. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ambition-is-critical أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
2 dinosaurs talking about Swansea City AFC and whatever other nonsense comes into their minds
250 حلقات
كل الحلقات
×The lads are joined by former Leicester and Swansea City player Paul Reid and discuss the Swansea arm of the Aston Villa supporters club, getting sent off in a charity game, the forgotten jobs of the boot boys and Robbie James being class. Reidy talks about the drinking culture in football, signing for Neil Warnock 3 times, putting fish heads in Andy Booths kit bag, signing for the Swans and staying in the city, finding retirement from football difficult and the current Swansea City woes plus much much more in this milestone AiC Podcast….. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
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1 Episode 249: OJ Simpson is Hell of a Boy Now 1:56:56
1:56:56
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The boys are back and Ryan is out to upset Paddy before the big St Joseph’s/Rockspur reserve game on the weekend, Paddy has been caught “Parking like a twat” on Facebook and has also just returned from a bucket list filled trip to New York. The lads talk about the biggest trade in NBA history, American Godfathers - The Five Families, Matt Grimes leaving the Swans, the upcoming Swansea Arena House party and OJ Simpson being an absolute maniac plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
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1 Episode 248: We Don’t Do Halves, We Do 3 and Halves 2:22:13
2:22:13
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The boys are back with their 1st episode of 2025 and talk about getting dementia from tap water, Luke Littler’s potential greatness, the stress of looking for holidays and slipper/sliders. Turns out Daniel Levy loves Welsh cakes, Ryan lost the plot with the Swans, Paddy’s spent the night in a wild London boozer, Pastel have released their debut album, the boys have spent all Christmas watching TV and finish by paying tribute to their good friend Stewart Courtney who recently passed away plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The boys are joined by Port Talbot’s singer/songwriter Jackson Lucitt and talk about the Gavin and Stacey Christmas special, Radio 1 being shit and Ryan’s trip to see CVC in Cardiff. Jackson talks about playing before the Stereophonics in Singleton Park, living on a pig farm, learning to play guitar, putting on gigs and playing at In It Together Festival. The lads talk about Lance Armstrong being a psycho, drones in the sky in New Jersey and Ryan nearly getting mauled by a dog plus much much more….. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The boys are joined by old friend and professional boxer James Todd and he talks about his decision to go back into pro boxing after 9 years out and how his family didn’t want him to come back. The lads talk the cancellation of the Welsh title fight show at the LC2, Ben Crocker winning the European title, the upcoming Fury/Usyk card and John Phillips joining BKFC. James talks about sparring, weight cutting, his wild fight 2 weeks ago on the Matchroom show in Birmingham and meeting Conor McGregor in Marbella plus much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
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1 Episode 245: Games Gone if there’s no Guinness this Christmas 2:18:41
2:18:41
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The boys are back with a christmasy chinwag and talk Christmas Pyjamas, Christmas Day routine, Christmas jumpers, Black Friday, banning Christmas songs, the potential Christmas Guinness shortage and Gremlins as a Christmas film. The lads talked Spotify Wrapped, Paddy’s going to New York, Pep Guardiola potentially being resented forever, Ricky Gervais on The Overlap, Snowfalls, and the fact good films don’t exist anymore plus much much more… @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
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1 Episode 244: Nigel and Pancho from San Portablo 2:16:55
2:16:55
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The boys are joined by old friends Nigel and Pancho from San Portablo and talk about going to the bar in Malta where Oliver Reed died, the San Portablo shop being a hub for creativity, missing the old days of having shopping experiences, organising a pop up shop in Swansea and the potential of fire eaters. The lads discuss the Welsh national teams fine form since Craig Bellamy took over, Brombil reservoir, the death of the steel works, corruption in politics, the very first San Portablo film festival, the potential San Portablo radio station and Paddy and Donna meeting Shaun Ryder plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The lads are joined by Swansea rap artist T-Rev and talk about being recognised, recording 6 albums in 4 years, Swansea’s rap scene, not having live acts come to the city and 3 CD changers. T-Rev talks about his issues with drink and drugs, writing to help his mental health, creating YJB records, going to Ibiza with San Portablo and being involved in rap battles. The boys talk Snack Army, The Purge and Donald Trump plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The boys are back with Lee West, 5 years since the last time they all sat down together. Lee talks about leaving the Royal Marines, losing his hearing, buying a bar and the challenges of Covid. Westy discusses being in the “Golden Generation” of warfare, private security companies, the French foreign legion and having to apprehend a drunk trying to get into his van. Lee talks about his new found fame, the explosion of his YouTube channel, going on the James English podcast, lone wolf travelling plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The boys are back and are talking shagging parcels, celebrity ages, Ring doorbells, the scrap men and Ryan becoming Rockspur 2nd team manager. The lads discuss being drunk playing football, the amazing “4 Kings” documentary, twins have different sized penis and Demi Moore being 64 and naked plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The lads are joined by Swansea’s Jesus Christ Superstar Steve Balsamo and discuss his love for combat sports, Swansea’s flourishing music scene, living in London surrounded by celebrities and having a phone call from Elton John. Steve talks about playing with Celine Dion at the Ajax football stadium, artificial intelligence taking over the music industry, inter dimensional life forms and ancient civilisations. Steve talks about his time on the West End performing in Jesus Christ Superstar, getting a recording contract with Sony, writing songs for Meatloaf and Slash, Grand Ambitions new play “Mumfighter” and the Rhondda Street Poltergeist plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The lads are joined by the young man behind clothing brand Cambrensis Ioan Bowen-Pickett and chat about Ioan’s nightmare drive to Swansea from Barry, his changing University situation, the origins of the brand name and meeting Gary Aspden. The boys discuss Turkish copies, modern shopping habits, the South Wales clothing boom, London Fashion week, Craig Bellamy as Wales manager and have a very grown up conversation about the current predicament of both Swansea and Cardiff City plus much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
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1 Episode 238: Chubb Rub is for Life, Not Just for Malta 2:08:41
2:08:41
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The boys are back on their own and talk about Ryan’s comeback to competitive football after a 14 year hiatus, the art of defending and the Man City kit man. Paddy has been on a long weekend in Malta to watch Liam Gallagher and friends. Chubb rub, The Blossoms and Frank Gallagher all get a mention. The lads discuss Liam Gallagher’s We,blew performance, Huw Edwards, Rockspur/Penlan, AJ/Dubois, Connor McGregor, Wiseguy and the Mr McMahon docu-series plus much much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The lads are joined by Dylan and Fin from Subterrania and talk about meeting at open mic nights, starting out as a cover band and how those nights still now cover the costs or creating their own music, putting on their own gigs and playing at the iconic Dublin Castle in Camden. The boys talk about recording at Rockfield studios, playing the Swansea Arena Houseparty, headlining a sold out gig at The Bunkhouse, playing the Isle of Wight Festival, Paddy is off to Malta to watch Liam Gallagher and the Subterrania boys and Ryan gloat about securing Oasis tickets plus much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
The lads are joined by old friend and one of the worlds top Bare Knuckle Boxers James Lilley and discuss where they were on 9/11, how awful cat poo is, cold water therapy at Recovhub and New Orleans. James talks bout walking through the wrong part of Miami, the Hard Rock Hotel, being involved with the BKFC tryouts and his 5 round war headlining in Milton Keynes. The boys talk about the Oasis ticket debacle, “The Warrior Poet” documentary, the Drunk Poets Society, dreams of fighting in Swansea arena and James upcoming fight at BKFC Marbella plus much more…. @ambitioniscritcal1997 on Instagram @TheAiCPodcast on Twitter…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.