Unlock the Power of Amazon DSP: Advanced Ad Strategies with Sam Lee

Amazon Seller School, How to Sell on Amazon

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide.

Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/

Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns.

Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time.

👉 DSP works best for sellers spending $15K–$20K/month on PPC.
👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior.

Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.