The Success Formula to Remove Negative Reviews - Danan Coleman - Amazon Legends - Episode #326

Amazon Legends Podcast

In this week’s episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identifying reviewer patterns, supporting claims with clear data, and professional help from services like TraceFuse for daily monitoring and effective review management. Danan, who began his Amazon journey in 2010 with his wife Jade, shares insights from their extensive experience in supplement sales, arbitrage, private label, handmade, and wholesale, now focusing on brand management. Married for 18 years, they have three daughters and a love for adventure. Danan enjoys 4x4 expeditions, camping, dirt bikes, and exploring different cultures. He is also FEMA certified and has assisted in disaster responses globally. Gain valuable insights from Danan’s expertise and enhance your Amazon selling strategy. Don’t forget to like, comment, and subscribe for more expert tips!
Takeaways:

• Focus on Amazon’s Interests: Highlight how the negative review harms customer experience and Amazon’s reputation, not your own sales.
• Check Community Guidelines: Compare reviews against Amazon’s guidelines to identify violations such as inappropriate language or false claims.
• Use Analysis Tools: Utilize tools like ChatGPT to analyze reviews for guideline violations.
• Persistent Filing: File removal requests through Amazon Brand Registry and follow up persistently. Don’t accept the first "no."
• Identify Review Patterns: Check if the reviewer leaves similar negative reviews for other products, strengthening your case.
• Data-Driven Requests: Support your claims with clear, simple, and factual data.
• Consider Professional Help: Use services like TraceFuse for monitoring and managing reviews.
• Automated Monitoring: Employ services that monitor your listings daily for new violations.
• Direct Communication: In extreme cases, contact higher-level Amazon staff with clear, factual arguments about the legitimacy of your product.
• Stay Objective: Keep personal emotions out of your communications with Amazon. Stick to facts and guidelines.

Quote of the Show:
Amazon cares about their customers, So as long as you come from the point of view of this is about you and your customers, they tend to listen to what you say.
Links :
Email : [e-mail]
Website : https://tracefuse.ai/
LinkedIn : https://www.linkedin.com/in/danancoleman/
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