EP 197 - Unlocking the Secrets of Buyer Psychology with Katelyn Bourgoin

Alt Marketing School

We may be on a break after Summer School, but we are kinda not.
It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.
ABOUT OUR GUEST ♥️
Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognised as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.
Catch up with Katelyn on episode 115 - Listen here
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