95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

All Quiet on the Second Front

On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist.

They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.

What’s Happening on the Second Front:

• Transitioning from active duty to creative/brand roles
• Lessons from marketing at scale (AWS, Black Rifle Coffee)
• How military leadership translates to commercial success
• The grind and strategy behind modern social media
• The role of AI in creative and operational acceleration