Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

alicast by Alibaba Group

Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy.

In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers.
A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce.

Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.