5 Authors Share Their Book Marketing Journeys {ep. 169}

Alexa's Publishing Chat

From Overwhelmed to Empowered: 5 Authors Share Their Book Marketing Journeys
In this special panel episode of Alexa’s Publishing Chat, Alexa Bigwarfe brings together five incredible authors—Linda Needham, CC Robinson, Zariah L. Banks, Tracy Myhre, and Pat Black-Gould—who represent a wide range of genres and publishing journeys. All graduates of the Book Launch in a Box program, they open up about their unique paths to publication, the toughest marketing challenges they’ve faced, and the tools and tactics that helped them overcome the overwhelm. Whether you're just getting started or looking to level up your next launch, this episode is packed with relatable experiences, actionable insights, and plenty of laughs.

In this podcast, Alexa and her panel of authors discuss:

• Why marketing feels so hard (especially at first) and how they each overcame that feeling
  
• The unique challenges of launching under a pen name
  
• Why building a street team and ARC reviewers early is essential
  
• How to think like a business from book one—and why it matters more by book two
  
• How Book Launch in a Box helped them simplify their launch strategy
  
• The power of positioning and knowing your comp titles
  
• Why marketing starts while you’re still writing your book
  
• Using timelines and templates to manage overwhelm
  
• Keeping momentum post-launch with tools like Kindle Unlimited and virtual book tours
  
• How community makes all the difference
  
• Their best book marketing tips, from launch prep to long-term strategy
  

Connect with the Authors

Linda Needham
📚 Historical romance and nonfiction author of Brainstorming Your Novel: From the First Spark to Blockbuster
🌐 LindaNeedham.com (currently being updated — check back Fall 2025)
📖 Find her books on Amazon and all major retailers

CC Robinson
📚 Award-winning author of YA dystopian series The Divided Series
🌐 ccrobinsonauthor.com/alexaspubchat – Get her prequel Upheaval free!
📬 Join her newsletter and follow her on social for launch updates
📖 Available on Amazon and Kindle Unlimited

Zariah L. Banks
📚 Contemporary romance author of Beauty Beheld and Missile Towed
📷 Follow on Instagram: @authorzariahlbanks
🛠 Book coach, developmental editor, and publishing consultant
📖 Books available on Amazon and Kindle Unlimited

Tracy Myhre
📚 Author of post-apocalyptic romantic thriller Escape, book one in a seven-book series
🌐 tracymyhre.com
📷 Instagram & Facebook: @tmywriter
📖 Books available on Amazon and Kindle Unlimited

Pat Black-Gould
📚 Author of The Crystal Beads: Lalka’s Journey and All the Broken Angels
🌐 patblackgould.com
🛠 Workshop presenter on creative presentations and genre hopping
📖 Books available through Purple Butterfly Press, Amazon, IngramSpark, and Kindle Unlimited

🎯 Learn More About Book Launch in a Box

Ready to launch your next book with clarity, confidence, and a supportive author community?

👉 Check out the Book Launch in a Box program here:
🔗 https://writepublishsell.com/blab

The next cohort begins June 23, 2025 – don’t miss your chance to join the program that helped each of these authors succeed!