AI in Sports

AI Voice bot

"Just ask Dave send him a text"

DAZN has partnered with Machina Sports to introduce a groundbreaking multilingual AI sports commentator that transforms the way fans watch and engage with live sports. This AI system goes far beyond chatbots — it delivers real-time analysis, tactical insights, and personalized commentary in over 10 languages, adapting to each viewer’s knowledge level.

Key Features:

• Real-time, interactive Q&A (e.g., “How does this strategy compare to previous matches?”)
• Deep data analysis using decades of match stats and expert insights
• Localization of language and cultural sports nuances
• Monetization via merchandise, premium features, and (where legal) betting insights

Benefits:

• Enhances understanding for both casual and advanced fans
• Promotes deeper, more informed fan discussions (e.g., controversial VAR decisions)
• Increases viewer engagement and retention (up to 30% more time spent)
• Future plans include AR integration, voice interaction, and personalized broadcasts

The Big Picture:
This technology isn’t just enhancing the experience — it’s democratizing sports knowledge, giving every fan access to expert-level insights and analysis. It marks a pivotal shift in sports media, merging AI with human passion for a richer, more interactive viewing experience.

📣 Get in Touch

Got a question about voice bots? Want to collaborate or see how they can work for your business? I’d love to connect.

• 🌐 Website: ai-voice.ai
• 📞 Book a Call: Schedule a 30-min chat
• 🔗 LinkedIn: Dave
• 💬 Text "Just ask Dave"