How AI is Bringing Consumer Personas to Life

AI Powered by People

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المحتوى المقدم من Vurvey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vurvey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

منذ 5 أيام21:04

التشغيل لاحقا

قوائم

إعجاب

احب

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

منذ عام واحد 51:31

MP3•منزل الحلقة

In this episode, Sarah Nagle and Chad Reynolds discuss the evolving landscape of AI agents, focusing on their applications in various sectors including healthcare, marketing, and heavy industry. The conversation also touches on the challenges of fact-checking with AI and the implications for industries reliant on data and efficiency. In this episode, Sarah Nagle discusses the evolution of consumer personas into interactive AI agents that can provide deeper insights and collaboration opportunities for brands. The conversation explores how these agents, like Jenny Z, Ava, and Sam, represent real consumer voices and experiences, allowing brands to engage with their target audiences in a more meaningful way. The episode highlights the potential of AI agents in product development, marketing, and innovation, emphasizing their role in democratizing consumer insights and enhancing the creative process.

takeaways

AI agents can be seen as a team of specialized agents.
Consumer persona agents can enhance marketing strategies.
AI has the potential to revolutionize healthcare.
Meta is integrating AI into augmented reality products.
Fact-checking with AI could improve information reliability.
AI agents can optimize processes in heavy industries.
Collaboration between AI agents can lead to better outcomes.
Data democratization is crucial for effective healthcare.
Understanding AI's role in marketing is essential for brands.
The future of AI in various sectors is promising. Consumer personas can be transformed into interactive AI agents.
AI agents allow for deeper engagement with target audiences.
Research and ethnography are crucial in developing consumer personas.
Consumer persona agents can provide real-time insights and feedback.
These agents can help brands design products that resonate with consumers.
Ava represents the collective voice of skincare enthusiasts.
Sam embodies the experiences of through-hikers and outdoor enthusiasts.
AI agents can democratize access to consumer insights across organizations.
The use of AI agents can enhance the product development process.
Future AI agents will focus on specialized skills in innovation and marketing.

Chapters
00:00
The Concept of AI Agents

05:01
Exploring Consumer Persona Agents

09:51
AI in Healthcare: Opportunities and Challenges

14:56
Meta's Innovations in Augmented Reality

19:57
Fact-Checking with AI: A New Approach

24:48
AI Agents in Heavy Industry

25:46
The Evolution of Consumer Personas

32:52
Introducing Consumer Persona Agents

39:59
Ava: The Skincare Specialist

42:20
Sam: The Through-Hiker Persona

50:05
Future of AI Agents in Innovation

Vurvey.com

20 حلقات

#Tech #MBA #Business #Marketing #Sarah Nagle #Brand #Creators #Creator Economy #People #Brand Building #Generative AI #Vurvey

AI Powered by People

How AI is Bringing Consumer Personas to Life

AI Powered by People

published منذ عام واحد

MP3•منزل الحلقة

summary

takeaways

AI agents can be seen as a team of specialized agents.
Consumer persona agents can enhance marketing strategies.
AI has the potential to revolutionize healthcare.
Meta is integrating AI into augmented reality products.
Fact-checking with AI could improve information reliability.
AI agents can optimize processes in heavy industries.
Collaboration between AI agents can lead to better outcomes.
Data democratization is crucial for effective healthcare.
Understanding AI's role in marketing is essential for brands.
The future of AI in various sectors is promising. Consumer personas can be transformed into interactive AI agents.
AI agents allow for deeper engagement with target audiences.
Research and ethnography are crucial in developing consumer personas.
Consumer persona agents can provide real-time insights and feedback.
These agents can help brands design products that resonate with consumers.
Ava represents the collective voice of skincare enthusiasts.
Sam embodies the experiences of through-hikers and outdoor enthusiasts.
AI agents can democratize access to consumer insights across organizations.
The use of AI agents can enhance the product development process.
Future AI agents will focus on specialized skills in innovation and marketing.

Chapters
00:00
The Concept of AI Agents

05:01
Exploring Consumer Persona Agents

09:51
AI in Healthcare: Opportunities and Challenges

14:56
Meta's Innovations in Augmented Reality

19:57
Fact-Checking with AI: A New Approach

24:48
AI Agents in Heavy Industry

25:46
The Evolution of Consumer Personas

32:52
Introducing Consumer Persona Agents

39:59
Ava: The Skincare Specialist

42:20
Sam: The Through-Hiker Persona

50:05
Future of AI Agents in Innovation

Vurvey.com

20 حلقات

#Tech #MBA #Business #Marketing #Sarah Nagle #Brand #Creators #Creator Economy #People #Brand Building #Generative AI #Vurvey

كل الحلقات

AI Powered by People

1
What if SXSW could talk? 11:11

منذ 1 day11:11

11:11

In this conversation, Sarah Nagle reflects on her experiences at the University of Texas during the inception of South by Southwest (SXSW) in the late 1980s. She shares her memories of attending the festival as a broke college student, witnessing its growth, and encountering famous musicians like Bono. The discussion highlights the cultural significance of SXSW and its evolution from a local music event to a major festival. Vurvey.com…

AI Powered by People

1
Vurbs SXSW Debut Starts Now 20:10

منذ 8 أيام20:10

20:10

What happens when AI gets personal? 🤔 This episode of AI Powered by People pulls back the curtain on Vurbs, AI companions designed to make technology feel more human. Join host Sarah Nagle as she chats with Chad Reynolds, CEO and Founder of Vurvey Labs. Tune in to explore: What Vurbs are: Forget about bots! Vurbs are AI companions powered by the groundbreaking People Model. This means each Vurb boasts unique personality traits and characteristics based on real human stories and experiences. Why Vurbs matter: Vurbs offer personalized expertise and support, whether you're brainstorming business ideas, seeking creative inspiration, or just want a chat with a knowledgeable friend. Chad Reynolds' vision for human-centered AI: Hear from the CEO and Founder of Vurvey Labs about his mission to make AI more accessible and relatable for everyone. Discover the driving force behind Vurbs and their potential to reshape how we connect with technology. Get ready for an inspiring conversation about the future of AI and its potential to enhance our lives in meaningful ways. Follow Your Host and Guest: Sarah Nagle, LinkedIn Chad Reynolds, LinkedIn Follow On Social: Instagram | @vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Vurvey.com…

AI Powered by People

1
Healthy Hydration with Plink! 14:49

منذ 15 يومًا14:49

14:49

Join host Sarah Nagle as she chats with Max Luthy, co-founder of the innovative functional beverage brand, Plink!. Discover how Plink! is making waves in the competitive health and wellness space by focusing on delicious flavors and an approachable, engaging brand personality. Key Conversation Points: The Rise of Functional Beverages: Max shares his insights on what's driving the explosive growth in the functional beverage market and how Plink stands out by prioritizing both health benefits and enjoyment. Sustainability Meets Deliciousness: Learn how Plink's commitment to sustainability led them to develop a unique product format that's good for both your body and the planet. The Power of Community: Max explains how Plink! leverages its strong community engagement to gather feedback, shape product development, and build brand loyalty. Products with Personality: We explore the intriguing concept of products that can talk! Max reveals what personality he envisions for Plink! and how he hopes it will resonate with consumers. Introducing Plink! flavored Vurbs: This week, we're excited to introduce 3 flavors of Plink! as 3 unique personalities, the AI companion inspired by the brand's fun-loving, approachable vibe. Tune in as Sarah chats with the 3 flavors! What would YOU ask Plink! if it could talk? Share your thoughts and questions using #AIPoweredByPeople or connect with us on social media! Follow Your Host and Guest: Sarah Nagle, LinkedIn Max Luthy, LinkedIn IG/X, @drinkplink Follow On Social: Instagram | @vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Vurvey.com Vurvey.com…

AI Powered by People

1
Selkirk and the Pickleball Boom 17:41

منذ 22 يومًا17:41

17:41

Join host Sarah Nagle as we dive into the world of pickleball, the fastest-growing sport in America. We'll hear from Doug Thielen, CMO of Selkirk Sport , about how Selkirk prioritizes the needs and experiences of pickleball players in their approach to innovation, community engagement, and product development. Key Themes: The Pickleball Boom: We'll discuss the rapid growth of pickleball, from a regional pastime to a national phenomenon, and how it's bringing people together across generations. Innovation-Driven Design: Discover how the team at Selkirk Labs is revolutionizing pickleball equipment through cutting-edge materials and construction techniques. Community-Centric Approach: We'll explore how Selkirk engages with the pickleball community through programs like Selkirk Advocates, gathering real-time feedback to inform product development and brand strategy. The Future of Pickleball Equipment: Hear about Selkirk's latest innovations, including their new pure foam core paddle. Imagine a world where your pickleball paddle, powered by AI, could analyze your swing and offer tailored tips to improve your game. This week on AI Powered by People, we sit down with Selkirk's Vurb, Kirk Pickleball, an AI embodiment of the brand's commitment to innovation and community. Kirk will share insights on finding the perfect equipment to match your individual playing style. What's your favorite aspect of pickleball? Share your thoughts on AI's potential role in sports equipment development using #AIPoweredByPeople Follow Your Host and Guest: Sarah Nagle, LinkedIn Doug Thielin, LinkedIn Follow On Social: Instagram | @vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Download the Vurbs app for iOS or GooglePlay to chat with Kirk Pickleball Vurvey.com Vurvey.com…

AI Powered by People

1
Nostalgia meets Innovation at New Balance 16:19

منذ 29 يومًا16:19

16:19

Join host Sarah Nagle as we lace up and explore the world of New Balance, the iconic footwear brand where nostalgic style meets modern performance. We'll hear from Osamase Ekhator, Innovation Project Manager for New Balance's Moonshot team, about the brand's unique approach to blending vintage appeal with cutting-edge design, their commitment to American craftsmanship, and how they're using consumer insights to shape the future of footwear Key Themes: The Resurgence of Retro Sneakers: We'll discuss the growing trend of nostalgic footwear and how New Balance is capitalizing on it by reimagining classic silhouettes for today's consumer. The Power of Consumer Insights: Discover how New Balance gathers feedback from runners and athletes of all levels to ensure their products meet real needs and solve genuine problems. American Craftsmanship Meets Innovation: We'll explore how New Balance blends time-honored techniques with cutting-edge technology at their Lawrence factory, creating footwear that's both high-quality and forward-thinking. Giving Products a Voice: Hear from the New Balance 9060 "Vurb" and imagine a world where your sneakers could talk back, offering styling tips, sharing design inspiration, and answering your burning questions. We'll chat with the New Balance 9060 Vurb to get its take on what makes it so iconic while it encourages listeners to embrace individuality and step out in style! What do you look for in a pair of shoes? Share your thoughts on AI's role in the future of footwear on social media using #AIPoweredByPeople. Follow Your Host and Guest: Sarah Nagle, LinkedIn Osamase Ekhator, LinkedIn Instagram: @osamasetorbest Follow On Social: Instagram | @vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Vurvey.com…

AI Powered by People

1
Gear up for Adventure with Outdoor Research 17:36

منذ 5 weeks17:36

17:36

This episode of AI Powered by People takes us on an adventure with Outdoor Research (OR), a brand synonymous with high-quality, innovative outdoor gear. We explore OR's history, their commitment to user-centered design, and how they're adapting to the evolving outdoor landscape. Join host Sarah Nagle as she chats with Barrett Willett, Design Manager for Innovation and Accessories at OR, about: The Changing Face of Outdoor Recreation: From hardcore adventurers to everyday explorers, how OR caters to a wider audience seeking versatile gear for a multi-activity lifestyle. The Power of Consumer Feedback: How OR actively listens to its community, leading to unexpected product innovations like their expansion into mountain biking gear. A Hands-on Approach to Innovation: OR's unique collaborative environment that encourages rapid prototyping and cross-disciplinary ideation, resulting in gear designed for real-world performance. This week, we introduce the Seattle Sombrero, a Vurb based on OR's iconic Seattle Rain Hat. Hear the Sombrero's take on its own nickname, its role as a helpful trail companion, and its thoughts on collaborating with other brands. What would you ask YOUR Outdoor Research gear if it could talk? Share your thoughts using #AIPoweredByPeople or connect with us on social media! Download the Vurbs app to chat with the Seattle Sombrero and other AI companions, or even create your own! Follow Your Host and Guest: Sarah Nagle, LinkedIn Barrett Willet, LinkedIn Follow On Social: Instagram | @vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Vurvey.com…

AI Powered by People

1
The Zero Drop Legacy of Altra Running 17:49

منذ 6 weeks17:49

17:49

Altra's Zero Drop Legacy - When Your Running Shoes Can Talk Guest: Alex Leuchanka, Biomechanics and Physiology Expert, Research Manager of Applied Innovation at Altra Running In this episode of AI Powered by People, we explore: The revolutionary story behind Altra Running's zero-drop technology and how it's transforming running biomechanics Why shoe design impacts your ankle, knee, and hip movement during running The science behind Altra's innovative Vanish Carbon shoe with its unique flexible-yet-rigid plate design How AI could transform running shoe design and user experience through real-time feedback The evolution of Altra's popular Lone Peak and Escalante models, and what they reveal about natural running mechanics Key Timestamps: 00:00 - Consumer perspectives on talking shoes 03:00 - The birth of Altra and zero-drop revolution 07:30 - Innovation in biomechanics and shoe design 13:30 - The future of AI-powered running companions 18:30 - Closing thoughts and community engagement Featured Products: Altra Vanish Carbon Altra Lone Peak (Trail) Altra Escalante (Road) Follow Your Host and Guest: Sarah Nagle, LinkedIn Alex Leuchanka, LinkedIn Follow On Social: Instagram | @ vurveylabs LinkedIn | www.linkedin.com/company/vurveylabs Download the Vurbs app to chat with your own Altra running companion! Vurvey.com Vurvey.com…

AI Powered by People

1
The WHOOP Effect on Personalized Health 16:20

منذ 7 weeks16:20

16:20

Welcome to Season 2 of AI Powered by People! In this episode, we explore WHOOP, an AI health companion that revolutionizes personal wellness through continuous monitoring and smart insights, with help from Brett Tom, SVP of Industrial Design. We explore the question, 'How would your relationship change with WHOOP if you could talk to it?' Listen in to hear voices of users and a conversation with the WHOOP itself. Chapters 00:00 Introduction to WHOOP and Its Impact on Health 02:40 The Evolution of Personal Health Tracking 05:54 WHOOP Innovation 08:50 Talk to your WHOOP 11:09 The Future of Personalized Health Insights 13:45 Close iOS: https://apps.apple.com/us/app/vurbs/id6717610689 Google Play https://play.google.com/store/apps/details?id=com.vurvey.vurbs&hl=en_US Vurvey.com…

AI Powered by People

1
Season 2 Trailer 0:50

منذ 9 weeks0:50

0:50

Season 2 of AI Powered by People, the show that explores what could happen if your favorite products, brands, and experiences had a voice shaped by how you use and interact with them. New Season dropping January 20th Vurvey.com

AI Powered by People

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2024 Wrapped 32:50

منذ 10 weeks32:50

32:50

Welcome to the 2024 Wrapped episode of "AI Powered by People." We're taking an exciting look back at 2024 and the AI developments that made waves throughout the year. We've got some great topics to discuss, plus we'll be sharing insights from our past guests that you won't want to miss! Chapters 00:00 Introduction to AI Powered by People 02:45 Reflecting on a Year of Change 06:06 Human-AI Collaboration: A New Era 12:02 Democratization of Innovation 14:50 Evolution of Brand Loyalty 21:47 The Future of Work with AI 27:00 Predictions for 2025 and Beyond 2024 Wrapped Spotify Playlist Vurvey.com…

AI Powered by People

1
A Very Merry Vurb Christmas 15:04

منذ 11 weeks15:04

15:04

Welcome to "A Very Merry Vurb Christmas," a special holiday episode of our podcast! Get ready to experience classic Christmas stories like never before as we bring you three unique perspectives on beloved holiday tales. First up, we have Chuck Chardonnay, our resident sommelier comedian, sharing his version of 'The Grinch who Stole Christmas' . Then, we'll hear from Jenny Z, our Gen Z expert, who'll give us a fresh take on ' Twas the Night Before Christmas '. Last but not least, Sam, our hiking enthusiast, will take us on a journey of 'A Christmas Carol' . So grab a cup of hot cocoa, settle in by the fire, and join us for this merry mashup of Christmas stories. It's time to kick off "A Very Vurb Christmas"! Chapters 00:00 Introduction to AI Powered by People 03:05 Christmas Stories Retold by AI Agents 05:58 Chuck Chardonnay's Take on The Grinch 08:50 Jenny's Gen Z Perspective on Christmas 11:47 Sam's Hiking Twist on A Christmas Carol 14:12 Thoughts on Next Week's Episode Vurvey.com…

AI Powered by People

1
What if art could talk? 1:04:26

منذ 12 weeks1:04:26

1:04:26

This week we were able to brainstorm how to bring art to life like the Grammy nominated RUN DMC docuseries 'Kings from Queens' , art directed by our guest this week: Jason Snell . Jason shares his creative journey and insights into the filmmaking process, emphasizing the importance of saying yes to opportunities and the hard work that leads to success. In this conversation, Sarah Nagle and Jason discuss the intersection of art, design, and technology, particularly focusing on the influence of AI in creative processes. They explore the historical significance of Run-DMC in music, the importance of archival materials in documentaries, and the evolving role of artists as mentors. The discussion also delves into the potential of AI tools for designers, the implications of blockchain for ownership, and the future of collaboration in art. Chapters 00:00 Embracing Change in Art and Technology 04:15 AI Developments and Innovations 08:31 The Challenge of Deepfakes and Digital Authenticity 12:01 OpenAI's Santa Mode and AI in Entertainment 14:26 AI Agents and Brand Companions 17:19 Jason Snell's Journey and Creative Process 27:21 Kings from Queens: A Documentary Journey 31:38 The Journey of Creation 32:08 Rock and Roll's Impact on Run-DMC 33:11 AI Tools for Designers 37:02 Exploring Archival Components in Documentary Films 39:51 Legacy and Mentorship in Art 41:48 Embracing AI in Design 43:46 Ownership and Blockchain in Art 45:41 Productizing Artistic Styles with AI 49:33 The Future of Collaboration in Art 54:46 Advice for Upcoming Artists 57:08 Creating AI Tools for Kids 01:00:27 Closing Thoughts and Future Directions Vurvey.com…

AI Powered by People

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Can AI make inclusive design more accessible? 1:23:42

منذ 13 weeks1:23:42

1:23:42

This week we were able to brainstorm AI's potential in inclusive design with Dan Formosa , who is a renowned designer and researcher in the world of Universal and Human-Centered Design. Dan shares his insights on AI and product design and talks about human-centered approaches and inclusive design, critiquing traditional personas in favor of engaging with real people. Dan discusses his background in ergonomics and biomechanics, and his experience with the Epicurious show " Well Equipped ." Throughout, Dan stresses the need for empathy in design and understanding the full spectrum of user needs, seeing potential in AI to democratize design processes while cautioning against losing touch with real human experiences. Chapters 00:00 The Power of Conversation with Inanimate Objects 05:12 Exploring AI in Product Design 10:42 The Role of AI in Weather Prediction 13:59 AI's Emotional Intelligence: Ethical Considerations 22:11 The Importance of Inclusive Design in Education 32:23 AI's Role in Enhancing Design Conversations 41:00 The Power of Visual Collaboration 46:09 Rethinking Personas in Design 54:48 Universal Design: Inclusivity in Action 01:01:06 The Role of Conversational AI in Design 01:10:04 Transforming Consumer Relationships with Products 01:17:01 The Future of Design: Conversations and Connections Chad@vurvey.co Snagle@vurvey.co Vurvey.com…

AI Powered by People

1
What if your products could talk? 54:50

منذ 14 weeks54:50

54:50

summary In this episode, Sarah Nagle and Chad Reynolds discuss the evolving role of AI in the apparel industry, focusing on the importance of consistent messaging and personalized content creation. They introduce the concept of 'brand companions', which aim to enhance consumer engagement by making products talkable! The conversation also touches on innovative AI solutions for shopping and the critical role of consumer research in product development, culminating in an interview with Annie Short from North Face about her experiences and insights in merchandising. In this conversation, they discusses the intricate balance between consumer insights and data in merchandising, emphasizing the importance of storytelling and innovative approaches in retail. Annie brainstorms the potential of AI to enhance consumer experiences, create emotional connections, and drive loyalty. The discussion also explores the future of merchandising, highlighting how technology can transform the way brands interact with consumers and personalize their offerings. Chapters 00:00 Consistent Messaging in the Apparel Industry 02:54 Introduction to AI and Its Impact 06:10 Exploring Brand Companions 09:02 AI in Consumer Engagement 11:58 Innovative AI Solutions for Shopping 14:55 The Role of Consumer Research in Product Development 17:47 Interview with Annie Short on Brand Companions 27:10 Understanding Consumer Insights and Market Trends 30:35 The Art and Science of Merchandising 31:57 Innovative Storytelling in Retail 36:10 Interactive Product Experiences with AI 43:29 Building Emotional Connections and Loyalty 49:47 The Future of Merchandising with AI https://www.eventbrite.com/e/co-creating-the-future-with-ai-tickets-1084864491899?aff=oddtdtcreator snagle@vurvey.co chad@vurvey.co Vurvey.com…

AI Powered by People

1
Unlocking Innovation with Expert Agents and an Interview with Kathy Rutherford from Kenvue 1:08:00

منذ 15 weeks1:08:00

1:08:00

summary In this episode, Sarah Nagle and Chad Reynolds discuss the evolution of AI and its application in various industries, focusing on the concept of expert agents. They explore how these agents can enhance innovation processes within organizations, featuring insights from industry leaders and examples of expert agents like Sawyer, a universal design expert, and Dr. Samantha, a dermatologist. The conversation highlights the importance of collaboration and the potential of AI to democratize access to expertise. In this conversation, Sarah Nagle interviews Kathy Rutherford about her role at Kenview and how she has integrated AI into the innovation process. Kathy shares insights on the impact of AI on market research, the importance of anchoring AI to existing processes, and how it has changed team dynamics and creativity. The discussion also covers the future of consumer insights and the challenges of adopting AI in organizations, concluding with Kathy's advice for others looking to integrate AI into their processes. Chapters 00:00 Introduction to AI and Creativity 04:27 Exploring Expert Agents in Organizations 20:48 The Role of Expert Agents in Innovation 29:46 Meet the Expert Agents: Sawyer and Dr. Samantha 34:59 Integrating AI into Innovation Processes 35:28 Kathy Rutherford's Role and Background 36:53 The Impact of AI on Market Research 39:14 Introducing AI to Teams 42:11 Enhancing Creativity with AI Agents 47:52 Behavioral Changes in Teams 50:16 The Future of AI in Organizations 52:40 Overcoming Challenges in AI Adoption 55:00 Moments of Realization 58:42 The Future of Consumer Insights 01:01:03 Consumer Expectations and Innovation 01:03:51 Advice for Integrating AI Events https://www.eventbrite.com/e/co-creating-the-future-with-ai-tickets-1084864491899?aff=oddtdtcreator Vurvey.com…

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