Guiding the Future: How to Develop Corporate AI Guidelines

AI in Marketing: Unpacked

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use?

Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential.

Fortunately, we've got someone today who can help us navigate these challenges.

Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use.

AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about:

✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use.

✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges.

✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams.

Learn more about Kai Blakeborough

• Connect with Kai Blakeborough on LinkedIn

Resources & Brands mentioned in this episode

• Brotherhood Mutual Insurance Company
• AI and Copyright: What Marketers Need to Know with Mitch Jackson
• AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert
• The Artificial Intelligence Show with Paul Roetzer and Mike Kaput
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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