How groupthink just killed your agency new business goals

Agency Hero

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6+ y ago 7:51

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Two minds are better than one. At least that’s how the old saying goes. But what happens when those two minds (or three or four) get caught up in a groupthink cluster? While the idea of working together to gain consensus around important growth driving topics (like new business positioning) might sound like a great idea, it’s important to know how to steer clear of the potential dead end road groupthink can take you down.

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#Business #New Business #Agency Hero #Catapult New Business