Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action

Agency Darlings

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تمت الإضافة منذ twenty-two أسبوع

المحتوى المقدم من Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Melissa Lohrer, Meredith Fennessy Witts, Melissa Lohrer, and Meredith Fennessy Witts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 3 أيام18:09

التشغيل لاحقا

قوائم

إعجاب

احب

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 44:24

MP3•منزل الحلقة

What if success isn’t just about working harder, but aligning with what truly lights you up? In this episode, we're diving deep into manifestation, alignment, and embodiment - and how these principles can help you build a business (and life) that feels purposeful and fulfilling. Whether you're skeptical about manifestation or all-in on the woo, this conversation will show you how to take intentional steps towards your goals with clarity and confidence.

We’re also breaking down the three-step framework to help you shift from feeling stuck to fully aligned and empowered. Plus, Amanda shares her personal journey, the neuroscience behind manifestation, and how to embrace the hard choices that lead to an easier, more aligned life.

What to Expect From This Episode:

Amanda's Three-Step Manifestation Framework:

Clarity: Identifying what truly excites you (beyond just money or titles)
Alignment: Making choices that support your highest potential
Embodiment: Fully stepping into your potential with confidence and belief

Key Takeaways:

How to know if you're truly in alignment with your goals
Why manifestation isn't just about wishing - it's about action
The power of reprogramming limiting beliefs and building trust in yourself
Practical ways to tap into visualization for business success
How to overcome fear and scarcity when making big decisions

Real Talk Moments:

We get candid about:

How past trauma and limiting beliefs block manifestation
The power of surrender and trusting the timing of your journey
Why saying “no” to misaligned opportunities creates space for the right ones
The importance of surrounding yourself with people who support your vision
How to embrace the messy middle of change without giving up

Join the Q1 Biz Dev Challenge! A month-long program designed to help you fill your pipeline with quality opportunities. Limited to 20 participants, get support, creative assignments, and access to a private Slack community. DM Melissa on LinkedIn or Instagram for more information.

Special Offer from Our Sponsor: Thanks to our sponsor Copper, for making this episode possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today.

Connect With Us:

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.

Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.

19 حلقات

#Entrepreneur #Business #Marketing #Melissa Lohrer, Meredith Fennessy Witts #Melissa Lohrer #Meredith Fennessy Witts #Careers

Agency Darlings

Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action

Agency Darlings

published منذ عام واحد

MP3•منزل الحلقة

What to Expect From This Episode:

Amanda's Three-Step Manifestation Framework:

Clarity: Identifying what truly excites you (beyond just money or titles)
Alignment: Making choices that support your highest potential
Embodiment: Fully stepping into your potential with confidence and belief

Key Takeaways:

How to know if you're truly in alignment with your goals
Why manifestation isn't just about wishing - it's about action
The power of reprogramming limiting beliefs and building trust in yourself
Practical ways to tap into visualization for business success
How to overcome fear and scarcity when making big decisions

Real Talk Moments:

We get candid about:

How past trauma and limiting beliefs block manifestation
The power of surrender and trusting the timing of your journey
Why saying “no” to misaligned opportunities creates space for the right ones
The importance of surrounding yourself with people who support your vision
How to embrace the messy middle of change without giving up

Connect With Us:

About Your Hosts:

Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.

19 حلقات

#Entrepreneur #Business #Marketing #Melissa Lohrer, Meredith Fennessy Witts #Melissa Lohrer #Meredith Fennessy Witts #Careers

كل الحلقات

Agency Darlings

1
Hell Yes or Hard No: The Art of Saying No to Scale Your Agency 45:00

منذ 4 أيام45:00

45:00

Saying yes feels good - until it doesn’t. Whether it’s taking on misaligned clients, projects that drag on, or saying yes out of fear, the wrong yes can cost your agency more than you think. In this episode, we’re breaking down why learning to say no is one of the most powerful growth moves you can make - and how it can actually lead to more revenue, happier clients, and less burnout. We’re diving into the hidden costs of saying yes to the wrong things, how to spot red flags early, and how setting boundaries can open up space for better opportunities. Plus, we share practical ways to frame “no” as a confident, empowering choice that strengthens your business. What to Expect From This Episode: The Cost of Saying Yes to the Wrong Things: How misaligned clients and underpriced projects hurt your bottom line Spotting Red Flags Early: The warning signs that a client or project isn’t the right fit Why Saying No Can Make You More Money: How holding firm on pricing attracts better clients Mindset Shifts That Matter: Moving from scarcity to abundance to scale your agency confidently Key Takeaways: If it’s not a hell yes, it’s a hell no Red flags often show up early - trust your gut and set boundaries Saying no frees up time and energy for the right clients and projects Holding firm on pricing creates respect and long-term profitability An abundance mindset is key - clients can tell when you’re confident in your value Real Talk Moments: Why taking on the wrong client is never worth it, no matter the paycheck The invisible costs of bad-fit clients - lost sleep, stressed teams, and lower morale How to confidently push back when clients ask for discounts or extra work Why setting a minimum engagement threshold protects your profitability The empowering feeling of turning down work that doesn’t align with your goals _ Agency Darlings is partnered with Flodesk - Create stunning, high-converting emails with ease. Get a 2-week FREE trial when you sign up using our exclusive link . _ Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
5 Decisions That Will Propel Your Agency's Growth 35:54

منذ 11 يومًا35:54

35:54

We’re breaking down five key decisions that will move the needle in your business - from niching down to hiring your #2. Because let’s be real: staying stuck in client work, pricing based on hours, and taking on low-value projects isn’t going to get you there. These shifts will. Scaling your agency isn’t about doing more - it’s about doing the right things. If you’re hovering around the multi-six-figure mark and wondering what it actually takes to break past the next revenue milestone, this episode is for you. Stop spinning your wheels and start scaling intentionally, grab a notebook and tune in. What to Expect From This Episode: The Five $500K Decisions That Will Scale Your Agency: Moving from generalist to specialist – Why getting specific attracts better clients and bigger budgets Creating scalable, productized offers – How to grow without constantly reinventing the wheel Shifting from hourly to value-based pricing – Because you shouldn’t be punished for working efficiently Hiring your #2 – The role that actually frees you up to grow Setting a minimum engagement threshold – So you stop wasting time on low-value projects Key Takeaways: Why niching down doesn’t mean limiting yourself - it means attracting the right clients How to transition away from custom scoping everything and build more profitable offers The real reason hourly pricing is holding you back (and how to shift your pricing model) How to bring on the right support so you can finally stop being the bottleneck The confidence shift that happens when you set a minimum engagement threshold Real Talk Moments: We get candid about scaling struggles, including: Why staying a generalist keeps you stuck in a cycle of chasing new business The pricing mindset shift that most agency owners resist How hiring a project manager or sales lead can be the game-changer you need The mistake of taking on every client who knocks on your door Why setting a minimum engagement is one of the most freeing things you can do - Agency Darlings is partnered with Flodesk - Create stunning, high-converting emails with ease. Get a 2-week FREE trial when you sign up using our exclusive link -http://partners.flodesk.com/darlings Feeling stuck in your agency? Melissa helps agency founders break free from undercharging, overdelivering, and cycles that don’t serve them. No pitch, no pressure - just a real conversation about what’s possible for your business. DM Melissa on LinkedIn or Instagram to connect. Interested in a 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here . Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting , a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile , the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
Designing A Life You Really Want: The Life Brief Method with Bonnie Wan 1:15:29

منذ 18 يومًا1:15:29

1:15:29

As an agency owner, you’re constantly making decisions - about clients, growth, strategy, and leadership. But what happens when your success starts feeling misaligned? In this episode, we’re diving deep into how to create a business and life that reflect your true ambitions, featuring special guest Bonnie Wan, Chief Strategy Officer of the Year (2022 and 2023) and author of The Life Brief . Melissa and Meredith sit down with Bonnie to explore why agency leaders struggle with misalignment, burnout, and a lack of clarity - and how using The Life Brief can help you reset, refocus, and move forward with confidence. What to Expect From This Episode... The Four Biggest Misalignment Traps: Constantly chasing revenue instead of intentional growth Ignoring personal values and aspirations in business decisions Losing creativity due to industry pressure and client demands Failing to create space for deep thinking and self-reflection Key Takeaways: Why scaling your agency shouldn’t mean sacrificing your values How to create alignment between your business and your personal goals The power of pausing - why white space is essential for leadership and creativity How to break free from external expectations and define success on your own terms Why agency leaders need to embrace bold thinking and innovation Real Talk Moments We get candid about: The pressure to grow vs. the reality of sustainable success Why agency owners avoid asking themselves big, uncomfortable questions How the loss of creative space is impacting leadership and team culture Bonnie’s personal journey - how The Life Brief helped her navigate major life changes How independent agencies can redefine their business models for long-term success Connect with Bonnie Wan on Instagram , LinkedIn or email at bonnie@thelifebrief.com Learn more and get your copy of The Life Brief through her website. Agency Darlings is partnered with Flodesk - Create stunning, high-converting emails with ease. Get a 2 week FREE trial when you sign up using our exclusive link - Feeling stuck in your agency? Melissa helps agency founders break free from undercharging, overdelivering, and cycles that don’t serve them. No pitch, no pressure - just a real conversation about what’s possible for your business. DM Melissa on LinkedIn or Instagram to connect. Interested in the 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here . - Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting , a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile , the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
The Profit Problem: Why 67% of Agencies Are Struggling (And How to Fix It) 33:17

منذ 25 يومًا33:17

33:17

What if scaling your agency didn’t mean working more, but working smarter? Profitability is the foundation of a sustainable, thriving agency - but so many agency owners struggle to maintain healthy profit margins. In this episode, we're diving deep into the biggest profitability mistakes agencies make, why revenue alone isn’t a measure of success, and the strategies you need to build a financially sustainable business. Melissa and Meredith break down the common pitfalls agency owners face, why pricing and scoping are crucial to profitability, and how optimizing your operations can make your business more efficient, scalable, and stress-free. What to Expect From This Episode.. The Four Biggest Profitability Pitfalls: Caving to lower prices to win business Underestimating project scope and failing to price accordingly Internal inefficiencies that drain time and resources A lack of niche and client diversification Key Takeaways: Why revenue isn’t the real metric you should focus on How to scope for reality (not best-case scenarios) The power of standardizing processes for efficiency and profitability How to confidently say “no” to low-value work Why niching down leads to higher profit margins and more aligned clients Real Talk Moments We get candid about: The fear of raising prices and how to push past it The emotional weight of making big financial decisions Why agencies struggle with scope creep (and how to stop it) How to create pricing that protects your margins __ Interested in the Q1 Biz Dev Challenge with Melissa? A month-long program designed to help you fill your pipeline with quality opportunities. Limited to 20 participants, get support, creative assignments, and access to a private Slack community. DM Melissa on LinkedIn or Instagram for more information. Interested in the 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here . Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday!…

Agency Darlings

1
Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action 44:24

منذ 5 weeks44:24

44:24

What if success isn’t just about working harder, but aligning with what truly lights you up? In this episode, we're diving deep into manifestation, alignment, and embodiment - and how these principles can help you build a business (and life) that feels purposeful and fulfilling. Whether you're skeptical about manifestation or all-in on the woo, this conversation will show you how to take intentional steps towards your goals with clarity and confidence. We’re also breaking down the three-step framework to help you shift from feeling stuck to fully aligned and empowered. Plus, Amanda shares her personal journey, the neuroscience behind manifestation, and how to embrace the hard choices that lead to an easier, more aligned life. What to Expect From This Episode: Amanda's Three-Step Manifestation Framework: Clarity: Identifying what truly excites you (beyond just money or titles) Alignment: Making choices that support your highest potential Embodiment: Fully stepping into your potential with confidence and belief Key Takeaways: How to know if you're truly in alignment with your goals Why manifestation isn't just about wishing - it's about action The power of reprogramming limiting beliefs and building trust in yourself Practical ways to tap into visualization for business success How to overcome fear and scarcity when making big decisions Real Talk Moments: We get candid about: How past trauma and limiting beliefs block manifestation The power of surrender and trusting the timing of your journey Why saying “no” to misaligned opportunities creates space for the right ones The importance of surrounding yourself with people who support your vision How to embrace the messy middle of change without giving up Join the Q1 Biz Dev Challenge! A month-long program designed to help you fill your pipeline with quality opportunities. Limited to 20 participants, get support, creative assignments, and access to a private Slack community. DM Melissa on LinkedIn or Instagram for more information. Special Offer from Our Sponsor: Thanks to our sponsor Copper, for making this episode possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
Ghosts, Maybes, and Wins: Your Pipeline Playbook 36:43

منذ 6 weeks36:43

36:43

We're diving into the real talk about pipeline building. Whether you're riding the revenue rollercoaster of a slow season or building momentum from scratch - we’ve got you. No more sitting around waiting for the next referral to land in your inbox – we're sharing our tried-and-true strategies for filling your pipeline with dream clients and creating sustainable growth that feels authentic (and dare we say, fun?). We’re also dropping our own ready-to-go scripts that you can use to navigate those ‘ghost’ and ‘maybe’ leads, so you can take back control of your pipeline, and your revenue. What to Expect From This Episode: Our Three-Tier Approach to Pipeline Building; Past clients: Your fastest path to new business Past leads: Your next best opportunity New leads: Strategic approaches for fresh connections Key Takeaways: How to professionally handle "ghosters" and "maybes" in your pipeline Specific scripts for following up with unresponsive leads The three essential sources for a sustainable pipeline (retention, content, and initiation) Why quality outreach beats quantity every time How to pace your business development efforts for long-term success Real Talk Moments: We get candid about pipeline building, including: Why having a "graveyard" of dead leads gives false hope The truth about why most agencies stay stuck waiting for referrals How to make business development feel less "icky" Why treating business development like a sprint leads to burnout The importance of reframing pipeline building as growing your business rather than paying bills Join the Q1 Biz Dev Challenge! A month-long program designed to help you fill your pipeline with quality opportunities. Limited to 20 participants, get support, creative assignments, and access to a private Slack community. DM Melissa on LinkedIn or Instagram for more information. Special Offer from Our Sponsor: Thanks to our sponsor Copper, for making this episode possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
Boundaries Are The New Black 51:48

منذ 7 weeks51:48

51:48

In our season premiere, we're tackling a game-changing topic: Boundaries . Whether you're running an agency or scaling your creative business, this episode is your playbook for setting and maintaining professional boundaries that protect both your energy and your bottom line. What to Expect From This Episode: The 7 Essential Agency Boundaries You Need Onboarding expectations Working hours Communication protocols Deliverable timelines Scope management Payment terms Offboarding processes Key Takeaways: How to set boundaries without damaging client relationships Tools for managing scope creep and last-minute requests Strategies for confidently pricing your services Ways to turn "urgent" weekend emails into Monday priorities Tips for handling out-of-scope requests professionally Real Talk Moments: We get candid about our own boundary-setting journey, including: When we compromised on pricing (and regretted it) How we learned to stop apologizing for our boundaries The exact language we use to maintain professional boundaries Why confidence is crucial for boundary enforcement Special Offer from Our Sponsor: Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. Connect With Us: Instagram @agencydarlings LinkedIn Join Our Agency Advice Column Email: hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram . Don't forget to rate, review, and subscribe! New episodes drop every Tuesday.…

Agency Darlings

1
We’re Back for Season 2! 1:07

منذ 7 weeks1:07

1:07

We’re Back for Season 2! 🎉 Welcome to a brand-new season of Agency Darlings ! We’re thrilled to bring you more actionable strategies, inspiring conversations, and expert insights tailored for agency founders and creative business leaders scaling to seven and eight figures. This season, we’re tackling some of the biggest challenges agency owners face—while also celebrating your wins. With fresh perspectives, expert guests, and some seriously hot tea, Season 2 is here to empower your growth journey like never before. - What to Expect this Season: Here’s a sneak peek at some of the episodes you won’t want to miss: Why Boundaries are the New Black Manifesting Growth: Aligning Vision with Action Pipeline Management: Our Hot Tips Scope Creep: Managing Clients with Ease Working Mom Productivity Hacks When to Hire Your #2 Building a Network That SELLS Knowing Your Value as a Thought Leader And so much more, including guest interviews and insightful discussions designed to help you take your agency to the next level. Whether you’re navigating challenges like scope creep or looking for ways to scale your business sustainably, Season 2 will give you the tools, insights, and confidence to grow. - When Does Season 2 Drop? Mark your calendars! The first episode, where we cover EVERYTHING boundaries, drops 14th January 2025 . New episodes will release weekly, so hit subscribe and follow us now to make sure you don’t miss an episode. - Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com…

Agency Darlings

1
Exit Signs: How Carrie Kerpen Built to Sell 1:06:57

منذ 11 weeks1:06:57

1:06:57

As we wrap up this season of Agency Darlings, we’re closing with an inspiring conversation with Carrie Kerpen, the founder of a thriving social media agency. She takes us through her journey of building and scaling her business from the ground up, sharing the challenges, victories, and lessons learned along the way. Carrie dives deep into the importance of having a long-term vision, balancing the emotional side of selling, and developing the resilience and confidence needed to succeed as an agency founder - especially for women navigating this industry. Some of the topics we cover include, the evolving agency landscape, emphasizing the importance of client relationships, retention, and managing the cyclical demands of agency life. This episode is packed with actionable advice to inspire you at every stage of your journey. Key Takeaways: Client Relationships Matter : Building strong relationships and focusing on client retention is more cost-effective than constantly acquiring new clients. Confidence is Key : Belief in yourself and the ability to say no to clients is essential for long-term agency success. Success is a Roller Coaster : Success rarely follows a straight path—expect ups and downs, but stay focused on your goals. Work-Life Balance is Possible : Achieving business growth and maintaining personal life balance is possible with the right mindset. Personal Branding : Strong personal branding can boost your agency's appeal to potential clients and buyers. Show Quotes We Love: “The truth behind every success story is there's a lot of lessons, failures, and moments of doubts” - You can find Carrie on Instagram and LinkedIn - Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com - About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Sales Strategies For The Anti-Salesy 58:39

منذ 12 weeks58:39

58:39

Selling doesn’t have to feel salesy - it just needs to feel like you. In this episode of Agency Darlings, we’re breaking down how to create a winning sales process that’s structured, authentic, and effective. From qualifying leads to confidently handling follow-ups, we’re sharing tips to help you close more deals while building trust and relationships. Whether you’re refining your pitch or trying to stay organized, this episode is packed with actionable advice to help you sell smarter, not harder. Key Takeaways: Structure is Key: A standardized sales process boosts revenue and ensures efficiency. Qualify Your Leads: Use tools and pre-call research to focus on the right prospects. Confidence Builds Trust: Guide the conversation and position yourself as an expert. Follow-Up with Clarity: Confidently handle ghosting by setting boundaries and next steps. Make It Personal: Treat leads like humans, building authentic relationships for long-term success. Show Quotes We Love: “We may encounter many defeats, but we must not be defeated.” Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedI n. Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com - About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Reframing Imposter Syndrome: It’s a Milestone, Not a Problem 43:09

منذ 13 weeks43:09

43:09

Let’s talk about something every entrepreneur faces but doesn’t always admit: imposter syndrome. In this episode of Agency Darlings, we’re pulling back the curtain on those moments of self-doubt that make us question if we’re truly qualified for the opportunities in front of us. We’re diving into how imposter syndrome shows up for agency owners—especially women and those in underrepresented groups—and how it ties into perfectionism, pricing challenges, and the emotional rollercoaster of running a business. This conversation is packed with real-life examples (including our own), actionable strategies to manage self-doubt, and some much-needed encouragement to help you reframe those uncomfortable feelings as proof that you’re growing and leveling up. Key Takeaways: Why imposter syndrome often affects high-achieving women and marginalized groups. The role of self-doubt in agency growth and how to reframe it as a sign of progress. Real-life strategies to manage and overcome imposter syndrome. The impact of perfectionism on entrepreneurship and pricing decisions. How comparison to competitors can fuel feelings of inadequacy—and how to combat it. The Dunning-Kruger effect and why more expertise can sometimes lead to more self-doubt. Show Quotes We Love: "When you doubt yourself, remind yourself: this opportunity is proof that you’re ready for what’s next." - Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans. - Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com - About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Know Your Numbers: Simple Ratios To Run Your Agency By 42:55

منذ 13 weeks42:55

42:55

In this episode of Agency Darlings , we’re diving into one of the biggest challenges creative agency owners face: managing finances. We’re talking all things cash flow, setting realistic revenue goals, and, most importantly, making sure you’re paying yourself what you deserve. This Q&A-style episode dives deep into the numbers game that fuels your business success. Whether you're struggling to pay yourself consistently, wondering how much of your revenue should go toward payroll, or debating between reinvesting in your business and rewarding yourself, tune in to hear our thoughts and strategies for managing your agency's finances with confidence and data-driven decisions. Key Takeaways: Founder Pay 101: Start small with consistent payouts and scale gradually using percentage-based goals to avoid financial strain. The 60% Rule: Keep payroll (including contractors, employees, and your own pay) under 60% of your revenue to maintain a healthy business. Profit Goals: Aim for a net profit margin of 15–25% to balance growth with sustainability and avoid tax penalties. Revenue Planning: Reverse-engineer your financial targets by accounting for expenses and desired margins. Savings Strategy: Even in lean months, allocate a small percentage of your revenue to a high-yield savings account for future investments. Did this episode inspire you to rethink your financial goals? Let us know! DM us with your questions or share your biggest financial win this year. Don’t forget to rate us on Spotify, it helps our podcast reach more listeners like you! Show Quotes We Love: "Everyone says they want to double their revenue in a year, but my question is always, ‘Why?’ If you don’t know the reason behind the goal, it’s just another arbitrary benchmark." – Meredith - Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans. Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com - About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Mid-Season Reflection & Our Journey to Agency Darlings 20:43

منذ 14 weeks20:43

20:43

In this special episode, we’re sharing what’s been happening behind the scenes and how we’ve navigated some very unexpected mid season changes. We’d also love to take this opportunity to say thank you SO MUCH to every single one of you, whether you tune in every week or you’re just stopping by for one episode, we so deeply appreciate all of your support. With that being said, welcome to Agency Darlings! Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com - About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Your Offer Suite Strategy: Tiers, Packages, Diversification 38:52

منذ 16 weeks38:52

38:52

In this episode, we dive deep into a crucial topic for agency owners: strengthening and diversifying your offer suite to maximize revenue and thrive through economic ups and downs. We share insights into why building offers around outcomes, not just outputs, is key and explore how to structure your offer tiers effectively. From creating profitable entry-point offers to designing complementary services, we break down actionable strategies that help you stand out, increase revenue potential, and better serve your clients. Whether you're an established agency or just starting out, these strategies will elevate your growth game. Key Takeaways Include: Building Offers Around Outcomes vs. Outputs - why focusing on client outcomes, instead of just deliverables and time, is key to avoiding the commodity trap and elevating your value-based pricing strategies. Creating a Tiered Offer Structure - how to design a good-better-best tiered structure to increase conversions and maximize revenue opportunities, leveraging the power of premium offers. Entry-Point Offers that Convert - understand how to create high-value, low-risk entry-point offers that build trust and convert leads into long-term clients without cannibalizing your core services. Balancing Project-Based and Recurring Revenue - the benefits of diversifying your services through project-based work or monthly recurring revenue, depending on your agency's unique needs and market demand. Client-Centric Proposals - tips on crafting customized proposals based on your offer suite that align with clients' goals and build long-term partnerships. Show Quotes We Love: “She remembered who she was and the game changed.” Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans. Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

Agency Darlings

1
Lead Gen: Breaking the Agency Feast or Famine Cycle 1:10:51

منذ 18 weeks1:10:51

1:10:51

In this episode, we dive deep into lead generation for creative agencies. We’re exploring common misconceptions about lead gen, and discussing the importance of playing the long game for SUSTAINABLE GROWTH. From our take on cold outreach (spoiler: it’s a hard no from us) to focusing on quality over quantity in business development, we share practical tips for creative agency owners aiming to scale their businesses. Since we’re halfway through the season, we reflect on our progress, share insights on balancing work and personal life, and discuss the challenges and successes we’ve experienced in our own businesses and in while building something new (like this podcast!) Whether you're an agency owner, freelancer, or creative entrepreneur, this episode is packed with valuable insights and tips to help you generate leads and build a sustainable business. Key takeaways include: Lead generation is ongoing : Continuously build your pipeline, even as your agency grows. Play the long game : Lead gen takes 6-18 months; focus on relationships over quick wins. Quality over quantity : Attract the right leads, not just more leads. High close rate for proposals : Aim for 60-70% conversion, and consider raising prices if closing is too easy. Get creative in slow seasons : Host roundtables, start a podcast, or offer entry-level services. Build relationships : Warm outreach and trust are key; cold outreach without a connection is less effective. Mindset challenges are normal : Growth takes time—stay patient and persistent. Show Quotes We Love: "The trees that are slow to grow bear the best fruit." Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today. This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans. Connect with Us: Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn . Join our Agency Advice Column here . For all inquiries, contact us at hello@agencydarlings.com About Your Hosts: Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram . Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram .…

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Agency Darlings « » Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action

Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action