309 Great Canadian Campaigns

Age of Persuasion – CBC Podcasts

There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They’re ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is still talked about, nearly four decades later. And how a three-word ad phrase brought a nation to its feet.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-03-07.mp3