319. IEDC’s Salena Scardina on For the Bold, the customer experience + knowing when to automate vs. innovate

Agbioscience

Discover the journey of Salena Scardina, from her start at McDonald's Corporation to becoming the Chief Marketing Officer of the Indiana Economic Development Corporation, and her mission to redefine Indiana's global brand. In this episode of Agbioscience, Salena shares her insights on the customer experience, the power of understanding your audience and the innovative promise of Indiana's economy looking toward the future. Dive into the discussion on how Indiana is boldly claiming its place on the world stage, thanks to strategic branding and a deep commitment to innovation in agriculture, technology and touting what we do best – work together to achieve big outcomes.