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#29 Veronica Guguian - A Successful Business Requires a Digital Community more than ever
Manage episode 269429746 series 2775785
المحتوى المقدم من Marc Jospitre. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Marc Jospitre أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.
[00:45] Connecting people and ideas
[07:48] Marketing transformation during confinement - tangible to digital
[15:22] Evolution of the BASE conference - creating the community
[17:08] A simple but creative way to make a conference re-accessible
[22:26] The 4 pillars in the structure of the Business Scale-Up
[23:25] Bringing the experts to the team
[30:04] In successful marketing every part is aligned with the goal
[35:12] The purchase should be suggested subtly and gradually
[37:59] A company’s Avatar - defining the ideal customer
[44:45] If you want to scale up your business, first identify the problem
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