S3E17: Tee-Y Mix - How To Break Street Artists The Dapper Way

Afrobeats Intelligence

In this episode, we sit down with Tee-Y Mix, legendary music producer turned Executive Vice President at Dapper Entertainment, for an in-depth conversation about his journey and his mission to reshape Nigeria's music scene. Known for producing timeless hits, Tee-Y Mix now stands at the forefront of breaking new talent from Nigeria's streets, helping artists like Shallipopi and Seyi Vibez rise to prominence.

Tee-Y Mix shares the philosophy driving Dapper Entertainment—a company dedicated to uncovering and nurturing street artists who reflect the raw, unfiltered energy of Nigeria’s vibrant music culture. From identifying unique sounds to creating artist development strategies, he explains how Dapper Entertainment has become a hub for the country’s most exciting new acts.

We dive into the meteoric rise of Shallipopi, an artist whose catchy lyrics and street charisma have made him a household name. Tee-Y Mix unpacks the formula for his breakout success and how the label tailored its approach to elevate his music. Seyi Vibez also takes center stage as Tee-Y Mix discusses the importance of authenticity and storytelling in connecting with fans.

Beyond breaking records, Tee-Y Mix reveals the intricacies of signing and developing artists from Nigeria’s streets, highlighting the challenges and triumphs that come with turning raw talent into global stars.

Whether you’re a fan of Nigerian music, an aspiring artist, or simply curious about the mechanics of the music industry, this episode is a masterclass in artistry, strategy, and passion. Tune in for a behind-the-scenes look at the evolution of Afrobeats and the visionary leadership shaping its future.

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Season 3, Episode 17. Afrobeats Intelligence.

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