Using The "Alter Ego" Strategy To Bury Negative Google Search Results

Affordable Reputation Management

In this podcast episode, Mike and Matt discuss the "Alter Ego Strategy," a unique approach to online reputation management. They explain how they create a fictional persona, often a marketing entrepreneur, and generate content on high-ranking sites using AI-generated images to suppress negative search results. This strategy is particularly suitable for individuals who prefer not to be extensively online or those with ordinary professions. Matt emphasizes the legal aspects of this approach, highlighting its effectiveness in confusing Google's algorithm. He also discusses the pros and cons of using a fictional persona versus a real one and mentions that about half of their clients opt for this alter ego strategy.

Learn more: https://affordablereputationmanagement.com/the-alter-ego-strategy/