Value Of A Click - Alex Curtis

Advisers Assemble - Lead Generation For Financial Services

Understanding the value of a click

Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:

Website 1 £6,240 pounds worth of traffic in the last 28 days.

Website 2 with £6,900 worth of traffic in the last 28 days.

Website 3 with £27,000 worth of free traffic in the last 28 days.

Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.

Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.