Why Top Brands Spend More On Out Of Home Advertising In Real Life With EMC Outdoor podcast

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Advertising in Real Life with EMC Outdoor »
Why Top Brands Spend More on Out of Home

6y ago 9:29

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The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. Who are they and why do they buck the 6% average adspend in Out of Home? How do they use OOH to strategically position their products and services? Most importantly, why should we pay attention to the trend?

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#Business #EMC Outdoor