Why Top Brands Spend More on Out of Home

Advertising in Real Life with EMC Outdoor

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. Who are they and why do they buck the 6% average adspend in Out of Home? How do they use OOH to strategically position their products and services? Most importantly, why should we pay attention to the trend?