S1 E17: Transatlantic Trailblazer:

AdVenture

We sat down with Patrick Koehler, CEO of KD Global USA as he shared his journey from studying industrial engineering to founding his company, which helps German brands enter the US market. Patrick highlighted the challenges of cultural adaptation, marketing localization, and navigating differences in consumer behavior between Germany and the US, as well as the importance of learning from mistakes and continuously improving processes.

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