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How Roomba is marketing its robot vacuum
Manage episode 306227903 series 2823109
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.
266 حلقات
Manage episode 306227903 series 2823109
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.
266 حلقات
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