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المحتوى المقدم من Acquisition Talk and Eric Lofgren. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Acquisition Talk and Eric Lofgren أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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This Is Woman's Work with Nicole Kalil


1 QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58
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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
Bringing startups and government together with Andrea Garrity
Manage episode 328185910 series 2909157
المحتوى المقدم من Acquisition Talk and Eric Lofgren. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Acquisition Talk and Eric Lofgren أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Andrea Garrity joined me on the Acquisition Talk podcast to discuss how the government can build relationships with nontraditional companies. She is the Chief Growth Officer at goTenna, a company that offers mesh networking for off-grid devices and decentralized communications. Before that she was vice president at In-Q-Tel and client executive at IBM. In the episode, we discuss an article Andrea recently wrote about bringing startups and government together. She argues that the procurement maze and multi-year timelines creates a capital requirement that is difficult for companies to burden in advance of contract awards. "I think it's hard to ask these companies to take on that burden right away," Andrea says. "Startups are beholden to their board, and the board wants to see market fit and revenue. They're not willing to invest in a contract specialist or a GSA person without first seeing that fit." As a result, many startups focus on the commercial sector first before deciding whether they have the resources to start expanding into the government market. Even then, many new technologies are cross-cutting and delivered "as a service." Andrea describes the difficulty of selling a mesh networking capability to the DoD, where money and attention are inwardly focused on platform stovepipes like bombers, submarines, combat vehicles, and satellites. "How many people can I talk to? How many people can I demo for? And then. When we do those demos, we see people get excited and then they say, Hey, we've got to pull in this other group, figuring out how to engage at a level where we're able to do the demonstration once, instead of 250 times would be great. And I say that as somebody who feels like I'm a veteran at engaging with the government." There is no single "program of record" for many commercial technologies, meaning companies have to try to get a foothold anywhere they can. Selling a product "as a service" is another challenge, where pricing is based on usage rates, like cloud computing or uber rides. These pricing models are entirely different from anything government has used in the past. "The government looks at it and says, 'we cant budget for that.'" Luckily for goTenna, their mesh networking offering is based on a small hardware device and can be sold by the unit. Each unit can send short-burst data like position, text, sensor data, etc., between 8 and 15 miles -- up to 145 miles from an air asset -- and relay that information up to six devices away in a daisy-chain fashion. Yet all this capability, and much of the value, is enabled by software. Here's Andrea: "On the one hand I always say we need to talk about ourselves as a software company. On the other hand, I'm so glad that we get to price it by device because you're absolutely right, software pricing and enterprise software pricing is really challenging." This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com.
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166 حلقات
Manage episode 328185910 series 2909157
المحتوى المقدم من Acquisition Talk and Eric Lofgren. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Acquisition Talk and Eric Lofgren أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Andrea Garrity joined me on the Acquisition Talk podcast to discuss how the government can build relationships with nontraditional companies. She is the Chief Growth Officer at goTenna, a company that offers mesh networking for off-grid devices and decentralized communications. Before that she was vice president at In-Q-Tel and client executive at IBM. In the episode, we discuss an article Andrea recently wrote about bringing startups and government together. She argues that the procurement maze and multi-year timelines creates a capital requirement that is difficult for companies to burden in advance of contract awards. "I think it's hard to ask these companies to take on that burden right away," Andrea says. "Startups are beholden to their board, and the board wants to see market fit and revenue. They're not willing to invest in a contract specialist or a GSA person without first seeing that fit." As a result, many startups focus on the commercial sector first before deciding whether they have the resources to start expanding into the government market. Even then, many new technologies are cross-cutting and delivered "as a service." Andrea describes the difficulty of selling a mesh networking capability to the DoD, where money and attention are inwardly focused on platform stovepipes like bombers, submarines, combat vehicles, and satellites. "How many people can I talk to? How many people can I demo for? And then. When we do those demos, we see people get excited and then they say, Hey, we've got to pull in this other group, figuring out how to engage at a level where we're able to do the demonstration once, instead of 250 times would be great. And I say that as somebody who feels like I'm a veteran at engaging with the government." There is no single "program of record" for many commercial technologies, meaning companies have to try to get a foothold anywhere they can. Selling a product "as a service" is another challenge, where pricing is based on usage rates, like cloud computing or uber rides. These pricing models are entirely different from anything government has used in the past. "The government looks at it and says, 'we cant budget for that.'" Luckily for goTenna, their mesh networking offering is based on a small hardware device and can be sold by the unit. Each unit can send short-burst data like position, text, sensor data, etc., between 8 and 15 miles -- up to 145 miles from an air asset -- and relay that information up to six devices away in a daisy-chain fashion. Yet all this capability, and much of the value, is enabled by software. Here's Andrea: "On the one hand I always say we need to talk about ourselves as a software company. On the other hand, I'm so glad that we get to price it by device because you're absolutely right, software pricing and enterprise software pricing is really challenging." This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com.
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166 حلقات
كل الحلقات
×In this final episode of Programmed to Fail, we explore the true importance of reforming the Planning, Programming, Budgeting, and Execution process in the Department of Defense. Some may say that it is only a poor craftsman who blames his tools, that it is deficiencies in the workforce rather than problems of the acquisition and budgeting systems that are holding weapons innovation back. But certainly, it is not the lack of quality and drive in the people that has held North Korea back relative to their neighbors in South Korea, or that has stymied the growth of nations in the former Soviet Union. It was the ideologies of the political economy thrust upon the people that so devastated their culture. The PPBE is a similarly radical break from American values and traditions that has left good people burdened by a bad process. No longer can the defense acquisition workforce take joy in their hefty responsibility. No longer can the workforce see themselves in their work. They are tossed about in a system too large for them to affect, and the workforce is expected to be like a caretaker driving a train down pre-set tracks, rather than an explorer, a creator, and a builder with intrinsic value. Fulfilling individual desires to contribute to national security will more rapidly accelerate our common security than any top-down optimization and 30-year lifecycle plan. The problem is how large groups of people can be coordinated to achieve an end that is beyond the comprehension of any small group or plan. That is what we will explore in this final chapter of Programmed to Fail. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…
In this episode of Programmed to Fail, we explore how accounting costs do not reveal the value being generated in the production process and cannot be used, on their own, as a guide for specific choices. Cost is not an objective reality, particularly to those who know the vagaries of cost accounting. Instead, our view of cost depends on subjective use value and is related to the term opportunity cost, or the next-best choice foregone. This chapter reveals that for defense acquisition to truly understand weapons value and leverage the power of commercial markets, it needs to shift away from its obsession with financial metrics. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…

1 The state of Navy unmanned with Dorothy Engelhardt 55:58
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In this episode of the Acquisition Talk podcast, Dorothy Engelhart joins me to discuss unmanned surface and underwater vessel development in the United States Navy. Dorothy is the Director of Unmanned Systems in the Deputy Assistant Secretary of the Navy for ships, and she has been in this role since 2015. Before that, she was a senior acquisition manager for Marine Corps MDAPs, and had over 20 years of experience in NAVAIR as well as experience on the Hill. 1:04 - Rundown of the unmanned portfolio 2:40 - Enabling technologies vs. Program of Record 4:45 - Timeline to fielding USVs and UUVs 7:00 - Owning the data for autonomy 11:10 - Capability over time curves and USV requirements 15:00 - USV Concept of operations 19:30 - Industry's readiness for USV production 27:40 - Agile funding and acquisition authorities 35:00 - Speed of adoption in Turkey and other nations 37:30 - "As a service" business model 41:50 - Navy's autonomy roadmap 45:00 - Total cost of ownership 49:40 - The Disruptor newsletter This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…

1 Programmed to Fail - 8. Competition 1:16:23
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In this episode of Programmed to Fail, we discuss the integral role of rivalrous competition in the discovery of knowledge and the growth of technology. It finds that policy maker's dreams about single best plans and pre-coordinating service behavior to avoid duplication, competition, and overlap is a false economy, one that stamps out the true creative potential of the American people and harms national security. Competition not only regulates incentives by prospect of punishment and reward. Just as importantly, the competitive process solves critical problems of knowledge. In fact, competition is most important under the presence of uncertainty. Planners cannot know what is optimal outside the process in which alternative courses of action are developed, brought into competition, and evaluated. Friedrich Hayek described how “In sporting events, examinations, the awarding of government contracts, or the bestowal of prizes for poems, not to mention science, it would be patently absurd to sponsor a contest if we knew in advance who the winner would be.” The information on which sports team performs better, or which project plan provides the most value, is only discovered in the process of competition. Otherwise, the rivalry is wasteful if one could reliably pre-determine the winner. Dynamic competition results in the emergence of complex patterns of economic behavior, and consequently, technological growth. It is very different from the type of competition taught in economic textbooks or practiced in defense management. In economics, we are told about “perfect” competition, a concept which relies on bizarre assumptions of complete information and product homogeneity. In defense, we are told that contracts are awarded “competitively,” even when solutions are pre-specified and the contractors who buy-in get bailed-out. While officials in the Department of Defense have often talked about the benefits of competition, the policies they’ve pursued continually run counter to the one real condition necessary for competitive forces to occur: free entry. Contrary to traditional wisdom, the history of defense acquisition has shown that the advertisement and open bid process does not provide assurance of free entry. When government is the only buyer, free entry requires an organization designed for pluralism. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…

1 Programmed to Fail - 7. Complexity 1:12:06
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Welcome to a special series on the acquisition talk podcast that gives you an audiobook tour of my research project titled, Programmed to Fail: The Rise of Central Planning in Defense Acquisition 1945 to 1975. I’m Eric Lofgren of the Baroni Center for Government Contracting at George Mason University. You can find this book for free and over 1,300 blog posts on my website, https://AcquisitionTalk.com. In this chapter of Programmed to Fail, we dive into how complex order in the real world emerges from simple and iterative systems of nonlinear interactions. The umbrella term of complex adaptive systems is used to describe self-organizing systems of emergent order that adapt to an uncertain environment. While these properties are not in general desirable for weapon systems that humans use in the field, they are certainly desirable properties for the defense acquisition system as much as they are for market economies. In this chapter, we trace John Boyd’s work from weapon systems design into complexity theory that leverages Godel’s incompleteness theorem, Heisenberg’s uncertainty principle, and the second law of thermodynamics. We find that the only realistic way to generate a system that exhibits complex behaviors beyond the foresight of any individual is to build from the bottom-up according to simple rules. Tacit coordination based on local conditions can then give rise to emergent order, a process not appreciated by advocates of top-down planning and built into the foundations of the Planning-Programming-Budgeting System. While complexity theories have started to penetrate the philosophy of military operations, we are still at the early stages of appreciating these ideas in the world of defense acquisition. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…

1 Programmed to Fail - 6. Innovation 1:24:57
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In this episode, we take a look at the history of the the defense innovation process and compare it to processes in Western Europe and the Soviet Union. It also discusses the origins of the 5000-series regulations for acquisition and the stage-gate theory of development. It includes a case study on the Lightweight Fighter program which provided DoD the F-16 and F-18 fighter aircraft, and traces how their success was an unlikely outcome that required the dogged intervention of John Boyd and the fighter mafia, demonstrating how difficult non-consensual innovation can be in the Department of Defense. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…
Welcome to a special series on the acquisition talk podcast that gives you an audiobook tour of my research project titled, Programmed to Fail: The Rise of Central Planning in Defense Acquisition 1945 to 1975. I’m Eric Lofgren of the Baroni Center for Government Contracting at George Mason University. You can find this book for free and over 1,300 blog posts on my website, AcquisitionTalk.com. Monolithic program budgets have led to monolithic contracts that have thwarted technical goals. However, if DoD can reform its budgeting process, it can also unpack system requirements and modularize contracts alongside technically separable components. This is important because different elements of a system have different development cycle times. For example, advances in material sciences and infrastructure move slowly, perhaps on the order of five to ten years or more. Aided by Moore’s law, electronics can cycle through new models every couple of years. Software is even faster, capable of deploying new updates potentially every day. Defense officials cannot afford to slow down entire weapon systems to the slowest common denominator, and must instead move in asynchronous times to maximize technological progress. In this episode of Programmed to Fail, the relationship between the budgeting and contracting processes will be made. It finds that the premature of defining entire program lifecycles also makes its way into the contract, which constrains the adaptive learning process. A properly functioning contract process with industry requires a flexible budgeting process within government. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…

1 Programmed to Fail - 4. Planning-Programming-Budgeting 57:35
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In this episode, we explore how the Department of Defense radically broke from liberal traditions and American values by installing a Soviet-style process called the Planning, Programming, Budgeting System, or PPBS. It is not a coincidence that progress in military technologies dramatically slowed down over the course of the 1960s and 1970s. This is a direct implication of the PPBS which took decisions out of the hands of people closest to the work and rose the status of unaccountable bureaucrats aligned with comptrollers, accountants, economists, and analysis. There has been a growing recognition of the need to reform the industrial age PPBE process so that the United States can outpace peer-competitors like China and Russia in military technology. Senator Jack Reed said of PPBE, “It is likely too slow and cumbersome to meet many of DoD’s requirements to adopt new technologies in a rapid, agile manner.” Representative Adam Smith said, “We’ve got to give the Pentagon greater flexibility in terms of moving money around so that they’re not locked into a two-year or five-year cycle.” Former Representative Mac Thornberry wrote how “Today’s rapid innovation and technological change renders our industrial age approach to funding obsolete” The fiscal year 2022 national defense authorization act created a congressional commission to investigate reform of the PPB system. The commission has a hefty duty for it is the first major review of the resourcing system since the Jackson Committee hearings of the late 1960s. They are tasked with analyzing the extensive timelines, new and agile budgeting methods, how other agencies and countries resource programs, and make recommendations. This episode of Programmed to Fail provides an important economic backdrop to the adoption of the Planning, Programming, Budgeting System, a system that continues to dominate how money flows and weapons are resourced today, and why it must be reformed. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…

1 Programmed to Fail - 3. Systems Analysis 49:26
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Welcome to a special series on the acquisition talk podcast that gives you an audiobook tour of my research project titled, Programmed to Fail: The Rise of Central Planning in Defense Acquisition 1945 to 1975. I’m Eric Lofgren of the Baroni Center for Government Contracting at George Mason University. You can find this book for free and over 1,300 blog posts on my website, AcquisitionTalk.com. In this third episode, we look at the 1950s debates over how weapons development should proceed. The listener will find strong parallels to the modern debates over waterfall vs. agile development practices. Weapons development in the 1940s and 50s followed an agile method of iterative and incremental decisions made by small, empowered teams. Yet this practice became supplanted by the belief that iteration and competitive developments revealed a failure to plan, and that planning could relieve all uncertainties in weapons development. As you listen to the story, consider how weapons today are expected to proceed linearly from science, to prototyping, to full scale development, production, then operations and sustainment. There is little or no room for feedback mechanisms and learning. However, another important aspect of software today is not just agile development, but continuous development and deployment of capability in what is called devops. The lines between development and production are not as clear today as they were presented in the hardware-oriented world of the 1950s. Listen in on our third chapter of the Programmed to Fail story, this time focusing of the emerging religion of systems analysis, a religion which continues to pervade the defense acquisition system 70 years later. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…

1 Programmed to Fail - 1. Unification & 2. Program Budgeting 29:27
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Welcome to a special series on the acquisition talk podcast that gives you an audiobook tour of my research project titled, Programmed to Fail: The Rise of Central Planning in Defense Acquisition 1945 to 1975. I’m Eric Lofgren of the Baroni Center for Government Contracting at George Mason University. You can find this book for free and over 1,300 blog posts on my website, AcquisitionTalk.com. In this episode, we take a look at the history of the unification of the armed forces under a single Department of Defense. Even today, we hear calls for the elimination of duplication, competition, and overlap between the military services. Proponents believe that military affairs can be brought into a state of perfection. But could you imagine if the government decided that only IBM could build computers, only Ford could build cars, and only AT&T could provide telecommunications? It’s pretty clear that innovation would have been stopped in its tracks. The following provides an overview of two chapters: first, how calls for centralization resulted in unification of the armed forces, and second, the seeds of program budgeting which was intended to be the administrative tool of centralized decision makers. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…

1 China's surveillance balloon over the United States 39:50
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Balloon bloodlust, the epic military history of balloons, the fate of US-China relations, and how balloon expertise can help you on Hinge What on Earth is a Chinese spy balloon doing over the US? To discuss, we have William “Balloon Guy” Kim of The Marathon Initiative, Eric Lofgren of Acquisition Talk, and Gerard DiPippo of CSIS. We dive into: The epic military history of balloons; - Why it’s surprisingly difficult to shoot down a balloon, and the US-China “balloon gap” - Whether Secretary of State Blinken should have canceled his trip to China; - How expertise in balloons could improve your dating prospects. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at AcquisitionTalk.com…
Welcome to a special series on the acquisition talk podcast that gives you an audiobook tour of my research project titled, Programmed to Fail: The Rise of Central Planning in Defense Acquisition 1945 to 1975. I’m Eric Lofgren of the Baroni Center for Government Contracting at George Mason University. You can find this book for free and over 1,300 blog posts on my website, https://AcquisitionTalk.com. This series traces the rise of the modern system for acquiring weapons between 1945 and 1975. It documents how pluralistic methods of market-like competition were replaced by industrial era concepts of top-down control. Technology developments became treated like reproducible goods moving down an assembly line. More decisions were consumed by an overly centralized bureaucracy obsessed with perfection on paper rather than experimentation and rapid scaling of what works. This series argues that failure is built into modern defense acquisition. Attempts to detail financial plans by program output has corrupted the decision-making process. Hundreds of requirements are levied from all corners of the bureaucracy. Dozens of approvals are required to authorize funds. Years pass before the program can proceed, and once it does, plans become locked-in for five, ten, or twenty years into the future. The programming aspect of the budget is the ultimate source of rigidity in acquisition. Hence, the series title Programmed to Fail. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…

1 No time to waste in defense innovation with BMNT's Pete Newell 42:11
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I was pleased to have Pete Newell back on the Acquisition Talk podcast to discuss the urgency of getting innovative defense prototypes into the field and working with partner nations. Pete is founder and CEO of BMNT Inc., a global technology advisory firm, co-founder of Hacking 4 Defense, and a retired Army Colonel who ran the Rapid Equipping Force that fielded hundreds of products into Iraq and Afghanistan. 1:05 - The problem with the National Defense Strategy 2:55 - Hacking for Allies program 5:30 - Doing DOTMLPF in six months instead of six years 7:50 - Congress will have to drive change 10:00 - Acquisition risk reduction increases warfighter risk 12:25 - Joint assignments for innovation 14:40 - Ukraine's speed to incorporate new tech 16:30 - Story of heroic tech transition at the REF 23:30 - Turning saboteurs into advocates 28:00 - Program Manager personal networks 32:50 - What to do in 3-5 years to deter China 35:00 - How to fix Defense Innovation Unit 40:00 - Office of Strategic Capital This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…
Eric Lofgren and Matt MacGregor chat about the week's newsworthy headlines the world of military acquisition. This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com

1 The next generation of defense primes with Matt Steckman and Trae Stephens 57:00
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Matt Steckman and Trae Stephens joined me on the Acquisition Talk podcast to discuss their approach at Anduril Industries to scaling up in defense. Matt is the Chief Revenue Officer and a former guest of Acquisition Talk, while Trae is Anduril's co-founder and executive chairman, as well as a partner at Founder's Fund. In the episode, we discuss: - How Anduril is becoming a hardware rich company - Reactions as to whether tech-bros are helping in Ukraine - Why software companies have larger margins than defense primes - Whether Anduril will adopt DoD business systems as they scale - How to improve competition through product over white papers This podcast was produced by Eric Lofgren. You can follow me on Twitter @AcqTalk and find more information at https://AcquisitionTalk.com…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.