Advance Your Ecommerce Business

Accelerate Your Business Growth

Welcome to another episode of "Accelerate Your Business Growth," where Diane Helbig and special guest Henrik Muller-Hansen delve into the transformative shift towards consumer-driven solutions in the market. In this episode, Henrik discusses how evolving consumer behavior influences demand and highlights the challenges of changing traditional manufacturing methods and global supply chains. We explore the impact of macroeconomic factors like interest rates on consumer purchasing power and the importance of local production on demand, especially in mitigating disruptions caused by events such as pandemics and political divides.

Henrik Müller-Hansen is the founder/CEO of Gelato, a software company that gives ecommerce businesses around the globe instant access to the world’s largest production on-demand network. By facilitating global trade through local production, high-quality custom products can be sold globally affordably and sustainably.

Henrik holds a masters of science and engineering with a concentration in managerial economics from the Stockholm School of Economics. He has also been a member of the Swedish Navy’s Underwater Demolition Team.

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Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

**The Rise of the Creator Economy**: "The creator economy coupled with these global software platforms and marketplaces have really leveled the global playing field to the point where an individual designer can almost compete head to head with Gap."

— Henrik Muller-Hansen 00:31:02

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