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Why Luxury Brands are Shifting Strategies in China
Manage episode 461682673 series 2812631
المحتوى المقدم من Jane Singer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jane Singer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Many brands are starting to wonder if China might no longer be the hot market for luxury brands that it used to be.
After years of disappointing sales growth, some brands are turning their attention away from China and towards markets which they think might be the next big thing.
While the China market has certainly faced challenges, the are still huge opportunities there - for brands that know how to read the market.
Today we’re joined by Jacques Roizen, Managing Director, China Consulting at Digital Luxury Group. He’s worked with leading international brands, including Pandora and Etam to help them grow their China business.
He’ll be sharing some of the big opportunities that brands are overlooking when they look at the China market. He’ll also be talking about why so many Chinese consumers shop overseas, and the unique role of luxury retail in China.
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