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044: Steve Martin on influence, persuasion and delivering the right message
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Manage episode 404797540 series 3556050
المحتوى المقدم من Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Steve Martin is a behaviorial science practitioner and a leading member of Dr Robert Cialdini's consultancy Influence at Work, where he heads up the UK practice.
Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve's books have sold in excess of 1.5 million copies.
Show notes
- The work and influence of Bob Cialdini over nearly 50 years
- What leads us to say “Yes” to a request
- What came before Bob, codifying social psychology for everyone and making it accessible
- Immunisation of influence techniques
- How a waiter/waitress can increase their tips through reciprocity
- Small Bigs: creating big impacts with small changes
- What makes some people better communicators than others?
- Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?
- In an increasingly information overloaded world, the messenger has become the message
- Hard (perceived status and dominance) and soft (making connection with others) messengers
- How truth and trust work together. How can you trust someone who lies to you?
- How do we use influence techniques for good in a world of disinformation?
- Influence and sports management: history is important, but recency keeps the score
- What Steve has learnt from co-authorship
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