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المحتوى المقدم من Luiza Campos. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Luiza Campos أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2101640
المحتوى المقدم من Luiza Campos. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Luiza Campos أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.
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93 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2101640
المحتوى المقدم من Luiza Campos. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Luiza Campos أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.
…
continue reading
93 حلقات
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 15 lessons from over 30 years of value creation – with Todd Kelly 52:40
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Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands? Well, this is your chance. From the fundamentals to lessons you can only learn from over 30 years of experience, this episode is full of invaluable advice. Todd shares his insights on what brands need to have in place to better position themselves for growth avoid growing pains and not lose their magic, what makes them special, in the process.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 93 - Inside the fastest growing social media teams - with Miruna Dragomir 39:56
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In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today’s episode, I’m talking with Miruna Dragomir, Head of Marketing for Planable. Miruna takes us behind the scenes to show us how some of the social media teams that grew the most in 2020 are structured, how they organize their work, and the most effective strategies they use.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key. In this episode, we go through the steps you need to take to establish the brand you want to have. From the questions, you need to ask yourself before you start, to the two "must-have" platforms you need to be at.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 91 - The business case for sustainability - with Chad Park 42:20
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There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability? In today’s episode, I speak with Chad Park, VP of Sustainability and Citizenship at The Co-operators, Founding Director of the Energy Futures Lab, and founding member of The Natural Step Canada team. Chad has been recognized for his leadership and accomplishments in working with dozens of leading businesses and municipalities to help them integrate sustainability into their business strategy, operations, and organizational culture. He shares great advice and examples on how brands of any size or industry can apply.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2 26:05
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This episode is the second part of my interview with Oliver Šimko. Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc. Given its effectiveness and the potential to start fairly easily and inexpensively, gamification can be a very helpful tool for organizations of all sizes and budgets. In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures. Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1 30:02
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Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies. When done right, it can lead to engaging and effective solutions in a multitude of areas, from addressing social issues to the adoption of healthy habits to driving engagement, motivating staff, increasing productivity, or improve learning. In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures. Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone. But as our own experience shows us logic, data, or rational arguments alone don’t cut it. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones. What has proven to be a powerful tool to move us into action is storytelling. But how can you use stories for your organization and what makes a good story?…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands?
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else. How do you create the right culture and maintain it as your organization grows? In this episode, I share six key principles that successful brands have applied to do just that.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from this crazy year that could be helpful in the future? 2020 impacted brands around the globe. While many brands and industries suffered significantly, with some not surviving, others experienced record-breaking growth. What factors lead some brands to succeed and others to struggle? What are some consumer trends we need to pay attention to and be part of? And what are some opportunities worth exploring?…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 84 - How to influence and win clients with copywriting - with Rob Marsh 33:06
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Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to persuade your audience to choose you. In this episode, I speak with Rob Marsh, co-founder of The Copywriter Club. Rob is an experienced writer that now trains other writers on how to write to turn readers into clients.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 83 - How values impact engagement - with Cian Murphy 41:44
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In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis. Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and challenges corporations and charities face today.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 82 - Hipnostalgia: The A&W story - with Sarah Mueller 47:23
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In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc. Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies. This is a story of resilience and of how a brand had to look to its past to find its future.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

1 81 - Challenge Accepted - with Jason Horowitz 44:43
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By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 years as it was for the first 50? In a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have? Jason Horowitz, Senior Vice President of US Marketing at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through the year and a half long journey, he and his team went through to find the answer to those questions.…
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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much more than provide a quality product or service. In this episode, we explore the pressures that are at play and what brands need to consider as they move forward.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.