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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Disloyal Idiots: A Syracuse Podcast
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 74803
المحتوى المقدم من Fans First Sports Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Fans First Sports Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
For Syracuse Orange fans. Featured shows on SU football, men's and women's basketball, men's and women's lacrosse, track and other Orange sports.
…
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528 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 74803
المحتوى المقدم من Fans First Sports Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Fans First Sports Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
For Syracuse Orange fans. Featured shows on SU football, men's and women's basketball, men's and women's lacrosse, track and other Orange sports.
…
continue reading
528 حلقات
كل الحلقات
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Disloyal Idiots: A Syracuse Podcast
![Disloyal Idiots: A Syracuse Podcast podcast artwork](/static/images/64pixel.png)
1 Disloyal Idiots: What can Brown do for you? 1:04:05
1:04:05
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... Fran Brown is the 31st coach in Syracuse Football History. Recruiting at Syracuse: it’s a wasteland . Why Fran Brown’s hire is worth the swing if it can move this needle. Scott Shafer once compared the football program to ISIS . This was weird. (Shoutout Sean Farrell) Syracuse has hired Elijah Robinson as defensive coordinator! This is a great thing! HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 10% off first purchase) Syracuse is playing in the Boca Raton Bowl! Against USF... and they’re not great! What’s happening with the rest of the Syracuse coaching staff? We don’t know! What does Syracuse need to do in the portal? Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: Boom Box outside of Tony White’s window Disloyal Idiots: The Ghosts of Football past Disloyal Idiots: At least it’s basketball season Disloyal Idiots: The Quest for Bowling for Soup Disloyal Idiots: The Gauntlet is Finally Over These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 BREAKING: Fran Brown hired as the 31st Syracuse Football Head Coach 56:48
56:48
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An emergency pod for all those interested in football things! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Disloyal Idiots: A Syracuse Podcast
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1 Bowling is Brought to You by The Sopranos 1:11:10
1:11:10
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... SYRACUSE IS GOING BOWLING! How did Syracuse beat Wake Forest? Offense offense and more offense. The guys start going into “season evaluation” mode: this was a bottom grade Dino team that somehow made a bowl, should’ve been better, but still did something good. HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 10% off first purchase) What’s the 2024 schedule for Syracuse looking? Easy! This is why you schedule soft to build momentum! (Don’t look at 2025) The guys finally get into the Orange’s coaching search and the names spoken about the most this week, including Dan Mullen, Bob Chesney, Sean Lewis, Tony White, and Jason Candle. Andy goes on a rant about coaching, sorry everyone. Then Christian breaks down the coaching candidates far more intelligently. Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: Boom Box outside of Tony White’s window Disloyal Idiots: The Ghosts of Football past Disloyal Idiots: At least it’s basketball season Disloyal Idiots: The Quest for Bowling for Soup Disloyal Idiots: The Gauntlet is Finally Over These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 Mahalo Hawaii: Syracuse finished Maui Invitational 1-2 54:44
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Disloyal Idiots: A Syracuse Podcast
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1 Boom Box outside of Tony White’s window 1:15:14
1:15:14
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... BREAKING: Syracuse has fired Dino Babers. The guys breakdown the steps in the last few years that have led to Babers’ firing and why Syracuse is in a tough spot. What’s the mindset of Syracuse right now re: coaching hire? Why was the decision made after this game? HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 10% off first purchase) It’s now time to ride the coaching carousel! What are the names are the lists we’re most interested in, and why it isn’t Doug Marrone. Has the bottom fallen out of the fan base? Is the program at the point where the Orange needs an injection of #BRAND? What’s the most chaotic outcome for the Orange this year? t Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: The Ghosts of Football past Disloyal Idiots: At least it’s basketball season Disloyal Idiots: The Quest for Bowling for Soup Disloyal Idiots: The Gauntlet is Finally Over Disloyal Idiots: Carolina Blues These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
![Disloyal Idiots: A Syracuse Podcast podcast artwork](/static/images/64pixel.png)
1 A Syracuse basketball podcast: Maui Invitational preview 1:05:56
1:05:56
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The Syracuse Orange men’s basketball team needed to rally from 24 down against Colgate, but did just that to keep its confidence heading into a merciless Maui tournament. With that, we brought on Christian to recap the Orange/Raiders matchup and to preview the three game tournament. Topics include: Encouraged or discouraged from the Colgate game? Why this team needs Benny Williams Early season rebounding woes The center rotation. Who’s the third option? Chris Bell’s eruption for a career-high 25 points Judah Mintz is an absolute quote machine Kyle Cuffe’s recovery from injury The Syracuse offense, transition game vs. halfcourt The boo birds came out in game three Previewing Maui and the Tennessee matchup Realistic expectations for Syracuse in the event Matchups vs. the Vols You missed it! If you haven’t already listened, see previous episodes of A Syracuse basketball podcast below A Syracuse basketball podcast: Raiders of the Red Ark A Syracuse basketball podcast: season preview and early season review with Christian Find us on Apple Podcast, Spotify and YouTube . Have a question? Hit me at @JamesSzuba on Twitter/X and have your questioned answered on the show. Otherwise, leave us a review and give us some feedback in the comment section below. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
![Disloyal Idiots: A Syracuse Podcast podcast artwork](/static/images/64pixel.png)
The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... Heads up: this show is going to be weird! Case in point, PFF Rankings reveal! This team has broken Andy. We all break alongside them. Steve actually breaks down the schematic offensive line changes and what we are supposed to do with this new offense? Syracuse vs Georgia Tech is happening. Omg it’s primetime. HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 10% off first purchase) What’s up with Garrett Shrader? Did you know mascots can get suspended? The show officially goes off the rails, and Andy is going to Atlanta this weekend. It’s going to get worse. Soccer is still alive! Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: At least it’s basketball season Disloyal Idiots: The Quest for Bowling for Soup Disloyal Idiots: The Gauntlet is Finally Over Disloyal Idiots: Carolina Blues Disloyal Idiots: Here We Go Again... These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 A Syracuse Basketball Podcast: Raiders of the Red Ark 1:00:35
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Welcome back to another edition of A Syracuse basketball podcast . In our first episode we covered You missed it! If you haven’t already listened, see previous episodes of A Syracuse basketball podcast below A Syracuse basketball podcast: season preview and early season review with Christian You can also find us on Apple Podcast, Spotify and YouTube . Have a question? Hit me at @JamesSzuba on Twitter/X and have your questioned answered on the show. Otherwise, leave us a review and give us some feedback in the comment section below. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 A Syracuse basketball podcast: Central New York is Red 52:03
52:03
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With so much trouble in the world these days and a seemingly endless list of problems that need solving, we at TNIAAM came up with just the solution on how to save the world and humanity from itself. It’s our most ambitious project yet. That’s right, folks. We’ve got just what you need: “A Syracuse basketball podcast” Points for originality on the name. As you might have been able to guess, we’re launching a podcast solely dedicated to Syracuse Orange men’s basketball. There just aren’t enough podcasts these days. Anyway, in our inaugural episode, we brought on in-house talent Christian De Guzman to talk hoops. Always insightful, Christian joined me to discuss a litany of Syracuse basketball topics as we rehashed the coaching transition, offseason moves and got into detail about the first two exhibition games and season-opener against New Hampshire. That, and other topics below: Christian’s background and what he’s doing now Talking through Syracuse’s historic coaching transition to its eighth men’s basketball head coach Biggest storylines coming into the season and why Christian thinks it’s Judah Mintz Take on the first two exhibition contests Chance Westry’s knee injury, Benny Williams’s suspension, Maliq Brown’s tweaked groin. Which of these is most concerning? Kyle Cuffe, Peter Carey and JJ Starling are all coming off injuries last season Breaking down the guard group Talking about the wings, which, do we still call them forwards or is this team truly positionless? Center group and rotation What stood out in the season-opener against New Hampshire in Autry’s debut? What Christian is looking for in the Canisius matchup Expectations for Maui, the rest of the non-conference and standing within the ACC Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 Basketball talk with James Szuba! 1:07:13
1:07:13
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... James is here! Let’s ignore whatever happened Friday until we get an Andy Time to talk basketball! When are we going to know anything about this team? Where did Judah improve? Non-Con schedule seems painful Is Syracuse/Georgetown a thing anymore? What’s a zone? HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 10% off first purchase) Power rankings are a thing! How did all these transfers get here? What’s the modern Syracuse basketball experience... Cal getting back in this. Steve is old and remembers Kyle Cuffe senior... The Anthony Legacy SU Soccer advances to the ACCT Semifinals! Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: The Gauntlet is Finally Over Disloyal Idiots: Carolina Blues Disloyal Idiots: Here We Go Again... Disloyal Idiots Podcast: Purdue Win, Army Preview Disloyal Idiots Podcast: Orange football defeats Western Michigan, previewing Purdue These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
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1 A cold, Thursday night in Blacksburg... 1:07:01
1:07:01
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... Andy is back! Syracuse vs Virginia Tech is... a game. What does the Orange need to do to get back on track? STEVE’S BACK WITH A SPREADSHEET The guys really break down the issues with Garret Shrader and the offense, hint, it’s injury related! HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 15% off first purchase) Kiyan Anthony’s official visit and why this feels so different as compared to Boeheims or Autrys who have played on the team. Men’s Soccer recap (duh!) - Not so hot! Chance Westry is out “indefinitely.” :( Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots: The Gauntlet is Finally Over Disloyal Idiots: Carolina Blues Disloyal Idiots: Here We Go Again... Disloyal Idiots Podcast: Purdue Win, Army Preview Disloyal Idiots Podcast: Orange football defeats Western Michigan, previewing Purdue These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Disloyal Idiots: A Syracuse Podcast
![Disloyal Idiots: A Syracuse Podcast podcast artwork](/static/images/64pixel.png)
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Disloyal Idiots: A Syracuse Podcast
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Disloyal Idiots: A Syracuse Podcast
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Disloyal Idiots: A Syracuse Podcast
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1 Syracuse football beats Army, Clemson preview 1:06:26
1:06:26
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The Syracuse Orange news never stops, so we’re here to talk about it! In this week’s edition of the Podcast, the guys talked about... Syracuse beats Army! But it was weird... Why is the Isiah Jones injury such a red flag for this team? What is the plan for the offense once the ACC games start Saturday? The guys went on a Matt Canada rabbit hole that we wish we could summarize but it includes ACC 2014 remember some guys. HOMEFIELD APPAREL (Use Promo Code “NUNES23” for 15% off first purchase) The guys break down the defense, thanks Josh Black! It’s time to preview Clemson! Join our Discord! If you haven’t yet, please subscribe to Disloyal Idiots: Download the podcast from Megaphone Download the podcast from Apple Podcasts (PLEASE RATE & REVIEW the podcast on Apple Podcasts. Appreciate it!) Also: Stitcher , Spotify , TuneIn , Castbox You Missed It! Recent Disloyal Idiots episodes from the 2023-24 season Disloyal Idiots Podcast: Purdue Win, Army Preview Disloyal Idiots Podcast: Orange football defeats Western Michigan, previewing Purdue Disloyal Idiots Podcast: Orange football dominate Colgate, preview Western Michigan Disloyal Idiots Podcast: The big Syracuse Orange football season preview! Disloyal Idiots Podcast: Depth Chart means season preview! These will be taking place every Sunday night at 8 PM ET, so feel free to join in the fun or wait until the following Monday morning for the re-watch above! Learn more about your ad choices. Visit megaphone.fm/adchoices…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.