The Business Of Psychology podcast

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المحتوى المقدم من Dr Rosie Gilderthorp. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dr Rosie Gilderthorp أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

منذ 12 يومًا27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Business of Psychology explicit

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Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room. Prepare to get your "trainee spirit" back.

172 حلقات

#Science #Fitness #Non-Profit #Business #Social Sciences #Mental Health #Dr Rosie Gilderthorp

The Business of Psychology explicit

updated منذ 23 ساعة

منزل السلاسل•Feed

172 حلقات

#Science #Fitness #Non-Profit #Business #Social Sciences #Mental Health #Dr Rosie Gilderthorp

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The Business of Psychology

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How much can I earn as a psychologist or therapist in private practice? 26:19

منذ 23 hours26:19

26:19

How much can I earn as a psychologist or therapist in private practice? Hello and welcome to the Business of Psychology. Today I'm talking about a subject which will probably make you feel uncomfortable. None of us really like talking about money or the fact that we want it or need it. Those things typically give us the ick, and I'm no exception to that, so expect me to sound awkward today. But the fact is that when you are starting out in any business venture, very often there is a financial gap that you need to fill and there should be a financial aspiration, something that you want to aim for, for yourself, for your family, for whatever your reasons are, for wanting a decent income, and it is nothing to be ashamed of. The fact is, earning money in your independent practice does a lot of good both for you and your personal life, but also for the world in general. But many people going into independent practice, or considering growing their practice, will be asking themselves the question, how much should I expect to earn from this business? And today I'm going to talk a bit about how we might start to answer that question. Full show notes for this episode are available at The Business of Psychology Episode Links: Episode 41: How to set your fees in your psychology private practice with “pricing queen” Sally Farrant Episode 98: The unexpected costs of running a private practice Episode 19: How Psychologists And Therapists Can Use An Ideal Client Avatar To Co Create And Market Their Services Episode 158: How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin Episode 134: Leadership in your Psychology Practice Episode 61: Turning a practice into a service with Dr Melanie Lee Episode 152: Thinking differently about your practice: A tool to put the client first Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Evolve and Thrive Mastermind Are you a psychologist or therapist with a thriving practice, but you're feeling stuck? Do you dream of more predictable income or more time for your family and maybe the ability to make a wider impact in mental health? I get it. You are passionate about helping people, but the business side can often feel really overwhelming. You've probably tried it all; podcasts, books, maybe even some short term coaching. But maybe you're still struggling with procrastination, indecision, or just not knowing how to create a passive income stream. If that sounds like you, I've got something really exciting to share with you. I've been developing it for a while and I'm really excited about it. It's called the Evolve and Thrive Mastermind, and it is designed specifically for psychologists and therapists like you that have a thriving private practice already, but are desperate to bring some passive or semi-passive income into their practice so that they can make more impact in the world and maybe have more flexibility in their life as well. This program includes mastermind sessions with me and guest speakers, a Clarity and Values day retreat to hone in on your ideal client and the offers that you should be making to them, and the creation of a personalised business and marketing plan. So you will leave the Mastermind with everything that you need to make your plans a reality. You'll get tangible results out of this. So you're going to come away with documents, like your business plan, your marketing plan, and your sales emails, all written. Plus you'll get ongoing support and a community of like-minded professionals to keep you accountable and raise you up when you need it. So if now is the time to stop feeling held back by uncertainty, and you are ready to really grow your impact and your income with a clear strategic plan, then the Evolve and Thrive Mastermind is the right place for you. So to learn more and take the next step, come over to psychologybusinessschool.com and look for the Evolve and Thrive Mastermind. This could be your opportunity to transform your practice and give you more flexibility in your life. Join the Waiting List for Our Growth Courses and Coaching here . Shownotes How much can I earn as a psychologist or therapist in private practice? Hello and welcome to the Business of Psychology. Today I'm talking about a subject which will probably make you feel uncomfortable. None of us really like talking about money or the fact that we want it or need it. Those things typically give us the ick, and I'm no exception to that, so expect me to sound awkward today. But the fact is that when you are starting out in any business venture, very often there is a financial gap that you need to fill and there should be a financial aspiration, something that you want to aim for, for yourself, for your family, for whatever your reasons are, for wanting a decent income, and it is nothing to be ashamed of. The fact is, earning money in your independent practice does a lot of good both for you and your personal life, but also for the world in general. If you are really struggling with the idea that you need or want to make money in your practice, I'd really encourage you to go back and listen to my interview with Sally Farrant because Sally, as a management accountant, doesn't have any of the same mindset hangups that we typically have around making money, and she really helped me to understand my responsibilities and ambitions as a business owner and to do that without so much shame and discomfort as I did in the beginning. But as you can probably detect, there's still a bit of discomfort there. But the fact is, many people going into independent practice, or considering growing their practice, will be asking themselves the question, how much should I expect to earn from this business? And today I'm going to talk a bit about how we might start to answer that question. This would be a really great episode to make some notes and do a bit of personal reflection. I'm going to ask a number of questions during this episode, so it might be a good idea to grab whatever note taking method you use and pause this episode to answer some of these questions as we go through for yourself, because it's really important, I think, to be clear on what you need and what you want from your practice financially. There isn't often a lot of space in life to do that, so just give yourself permission to pause this episode in places and think about how this might apply to you. Because whatever stage you're at in your practice, these are questions that it's worth revisiting, so you can check whether you are meeting your financial aims with the business that you're running right now. How much do you want to earn? The first question you need to ask yourself is how much do you want to earn? That's not the question you came here to answer, is it? You came here looking for the answer to the question, how much can I earn? But the truth is, the answer to that is whatever you want to, depending on how much you need it, how much you want it, and what you're willing to do to get it. So we're going to start with working that bit out; what do you want and need? How much do you think you need or want to earn? If you don't know that number, make some effort to find it out. A lot of people I know who are operating as sole traders, maybe they don't even know how much they typically make and get to keep each month from their practice. It is really important to sit down and look at your household finances and work out; what do I actually want this practice to bring into the household? All things considered, when you've considered tax and pension and all of that, what do I want to be bringing into the household from my practice? Know that number before you even start. It is interesting to me what might stop us from knowing that number. I think very often, very intelligent people, usually women, but sometimes men too, refuse to find out much about their household finances. Sometimes it's because it brings up anxiety. Maybe there's been experiences in your past that have legitimately left you with trauma around money and looking at spreadsheets and financial data. Maybe it's something to do with imposter syndrome and feeling like you are never gonna be that person that really understands those numbers, and so it's better to not even try. Or maybe it's something to do with the role that you've taken in your household and it feels like it's not your business to encroach on that task. But the truth is, as a business owner, you cannot make empowered and informed decisions unless you are completely comfortable and literate in the numbers in your business. So I'd really encourage anyone who feels that way, to go back to the pricing episode with Sally Farrant and start to get more comfortable with your household finances and with your business finances. Because I promise you, if you are a mental health professional, this will not be hard for you. Not really. It's all about the mindset. It is your mind that is stopping you from engaging in this task. There is nobody out there listening to this podcast who is incapable of understanding their business numbers. I'm not somebody that is gifted with maths, but I've learned how to make spreadsheets do what I want them to do, and I've developed spreadsheets and tools which work for my brain and tell me what I need to know from my numbers. And yes, it's taken me a few years, but I'm so grateful that I went through that process. And I had help, I had help from Sally, who you will hear me talk to on the podcast, and from my tax accountant, Mahmood, from I Hate Numbers, and I just keep asking the difficult questions. If I don't get it, I ask some more questions about it, so don't be afraid to do it, jump on in, you need to understand those numbers. So the next thing you need to work out is what your expenses in your business are, or what you think they're going to be. And again, if you've got no clue about that, then have a listen to that pricing episode with Sally because that's going to give you a really good idea. Then when you look at those numbers, you should be able to see quite clearly if you add together the money that you want to make in your practice, plus all the expenses, can you make that amount of money just doing therapy, coaching or supervision within your comfort levels? Can you see enough clients one-to-one to make that amount of money that you want to make in your practice? And look at the number of sessions you would need to offer in order to do that. And then ask yourself, do you want to? Just take a moment to look at those numbers and think either can I do it? And then if you can, do I want to? So for me, when I run those numbers, in order to make the money that I want to make for my practice, I would need to see about seven clients a day. I do not wish to do that. I know a lot of people do. We've been talking in our professional groups about differences in services, expectations and culturally in different countries, what the expectations are of psychologists and therapists, and I think that's all really important information. But the problem is that number, your comfortable number of people that you can see in a day and feel like you're doing your best work, is entirely personal. And it'll fluctuate depending on what's going on in your life at the moment. And that's why we have to revisit this often because when I was in my late twenties, when I first started my practice, things were relatively stable for me at home, I had kids, but things were smooth sailing, generally, I could see five people in a day and be all right. That is not true at the moment, the way my life is at the moment, I can see three, comfortable is two. Some of you will listen to that and be like, oh my God, that's so low. And other people will listen to it and think, gosh, I don’t know that I can even see anybody at the moment. I have been at every place in the course of my nearly nine years in independent practice. I've been at a place where I could comfortably see lots of people and I've had to take whole years where I've seen nobody for therapy. It is just important to be in tune with the reality for you right now. So in your reality right now, can you make that money that you want to make by just seeing therapy clients? If you can, then I would recommend really working on your marketing so that you can make that fee that you worked out during Sally's pricing session, if you're in our membership, or by listening to the pricing podcast episode with Sally, so that you are making that from every client. If that is working for you, then that's great. Just invest your time in marketing to make sure that you get that steady stream of clients and you don't have too much of a rollercoaster. And we've got lots of episodes of this podcast on how you can make sure that you're not on too much of a rollercoaster. It's also something that we talk about in my foundational marketing course within the startup bundle. So if that's you, brilliant. Focus on those core marketing strategies, keep that client consistency going, and just enjoy your client work. What other services you might be able to offer that could bring additional income into your practice? If you are in a position where you look at that number that you want to make, and you cannot do it by just offering one-to-one sessions, whether that's therapy, coaching, supervision, whatever it is, then we need to go a little bit deeper and start thinking about what other services you might be able to offer that could bring additional income into your practice. That's where we start thinking about what client groups you're currently working with and what client groups you might like to work with if you were going to develop something outside of a one-to-one therapy offering. So we've got episodes of this podcast on working out your ideal client group, and I'd recommend, if you're not quite sure, go back and listen to some of those and fill out some ideal client personas for a group that you are really excited about working with, and crucially, a group that needs something that is not one-to-one therapy. Very often that'll be similar to the group that you see for therapy, but not exactly the same. So it might be that it's the same people, but at a different point in their journey. Or it might be that it's an offer for the people that support or have a relationship with your core client group. So for example, if I’m offering perinatal mental health services directly to people who are struggling after the birth of their child or during pregnancy, then the more than therapy offer that I might consider might be training for workplaces that employ people with perinatal mental health difficulties, or it might be training for other care providers who work in a different capacity with these people, or training for other psychologists and therapists. Or I might decide if I wanna stick with that group to develop something for people that have maybe had some therapy, come through the worst moments, but want some ongoing support. So there are lots of different ways of thinking about it, and I think if you listen to that episode on ideal client group, you probably have loads of ideas for groups that would be well served by something outside of the therapy room. Growing your practice with associates The other thing you can consider is growing your practice with associates. So if you have a listen to my episode about client group and you think, gosh, you know, really my passion is about bringing therapy for this client group, then have a look at the resources and podcast episodes we've got about associate practice because it could be that you can create additional income for yourself by bringing other people to work under your brand for you. Word of caution on that though, if you don't know your financials, as we were talking about earlier in this episode, you're very likely to not bring any additional income into your practice through associates. It's actually easy to make a loss with associates. So if that's the model you decide to go down, then I really encourage you to make sure you've worked out what the costs to you are going to be of taking on associates, and, and what you need to take from your associates to make that profitable so that you are building up that income for yourself, which was the aim of all of this, so make sure that you're doing that first. The Value Proposition Canvas Once you know your client group and you've decided whether you are gonna go down the associate practice route or whether you want to develop something kind of outside of the therapy room for them, you can then think of all the different ways that you could bring value to that particular client group, and I'd encourage you to use a tool called the Value Proposition Canvas to help you do that. This a tool which we've talked about on this podcast before, so we've got an episode on it that you can go back and listen to in depth. But it's a tool that encourages you to think of all the problems that your client group is struggling with, the pain that they're suffering with at the moment, and the things that they want to gain from working with someone like you. Once you've mapped all of that out, you can then think about what ways you can alleviate those pains and give them the things that they're hoping to gain. And it really gets you thinking creatively about how you might do that. This is where you might find your kind of head exploding with lots of different ideas for ways you can help the client group directly, partnerships you could form with other organisations in order to help them indirectly. You're probably going to have a lot of ideas here because you're really getting...…

The Business of Psychology

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A different type of insurance - Clinical Wills with Anna Bunch 26:16

منذ 8 أيام26:16

26:16

A different type of insurance - Clinical Wills with Anna Bunch Welcome to the Business of Psychology podcast. I am thrilled to be here today with my friend and colleague, Anna Bunch, from Psych VA. You might remember Anna, she's been on the podcast before talking to us about the systems and processes that we need to have in place for our independent practices. But for this season, which is all about resilience and adaptability, I just had to get Anna back on to talk about something which I know that she's really passionate about, but to be honest, wasn't at the top of my list when I started in an independent practice. And that is this concept of a clinical will, which is not the right term for it, and we're going to talk about why, but that plan that needs to be in place for if you are incapacitated and can't run your practice anymore. It's a really important area, it's one that I've avoided for the eight years I've been in independent practice, and I'm sure that many of you will also have avoided, but Anna has absolutely convinced me that it's important and something that we all need to address. Full show notes and a transcript of this episode are available at The Business of Psychology Links: Links for Anna: Website: psych-va.co.uk Clinical Continuity Plans: psych-va.co.uk/clinical-continuity-plans Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Anna talks us about her business, Psych VA, and how it came about 01:23 Anna tells us what a clinical will, or rather, a clinical continuity plan is, and why it’s important 04:28 I ask Anna about the process of putting clinical continuity plan in place 17:10 Anna talks us through the two packages she offers 18:23 Anna tells us what sets Psych VA apart in offering this service 20:20…

The Business of Psychology

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Self care for caregivers with Dr Jenny Turner 57:05

منذ 15 يومًا57:05

57:05

Self care for caregivers with Dr Jenny Turner Welcome to the Business of Psychology podcast. This week I am delighted to be bringing you an interview with Dr Jenny Turner. She is a clinical psychologist like me, and somebody I have the pleasure of knowing personally. Jenny's here today to talk to us about self-care and how to really nurture and look after ourselves as we do the difficult work often of being a mental health professional. This is something that Jenny is really passionate about, so she's a brilliant person to turn to if you find yourself feeling a bit buffeted by the storms that can come along with independent work as a psychologist or therapist, so I hope you're going to find this episode really supportive and restorative. Full show notes and a transcript of this episode are available at The Business of Psychology Links: brenebrown.com Links for Jenny: Instagram: @drjennypsychologist Sunstack: mindbodysoulpsychology.substack.com Website: www.mindbodysoulpsychology.co.uk Links for Rosie: Substack: substack.com/@drrosie Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Jenny talks about what she does in her independent practice 01:30 I ask Jenny how her career wound up here 09:44 Jenny talks about how she was blindsided by changes around pregnancy, motherhood and perimenopause 14:44 Jenny tells us about the Brene Brown shame resilience training she did 25:56 I ask Jenny why she thinks therapists and psychologists are reluctant to come forward for help? 34:08 Jenny talks about what she thinks good support for therapists looks like and how people can work with her to improve their self-care 45:34 Jenny tells us how we can find her 53:00…

The Business of Psychology

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How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin 1:05:39

منذ 22 يومًا1:05:39

1:05:39

How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin Welcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short term are changes to the way that search engines work. This workshop with Chris is all about the simple strategies and steps that we can take now to make sure that we are the people that get found by the people that need us, rather than the generic platforms. Full show notes and a transcript of this episode are available at The Business of Psychology Episode Links: Episode 103: Why you should specialise – old gold that is still important Episode 128: Who are you helping? Three ways to specialise your psychology or therapy practice Links for Chris: LinkedIn: moonraker-ai Website: moonraker.ai Tools mentioned by Chris: Google Search Console Google Analytics Superhuman Website Optimizer Pathmonk Acuity Therasaas Links for Rosie: Substack: substack.com/@drrosie This week’s questions: If you have a website how many enquiries do you get through it each month? If you don't have a website what stops you from creating one? Have you noticed a drop in referrals recently? If so what do you think is behind it? Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights I introduce the episode 00:00 Chris introduces the Webinar 03:13 Chris talks about common marketing challenges that therapists face 04:09 Chris tells us a little bit about him 07:58 Chris talks about traffic generation: turning strangers into people that know that we exist 11:36 Chris looks at SEO, starting with the technical aspects of a website 15:34 Chris talks about page optimisation 17:15 Chris talks about directory listings management, including Google business profiles 18:15 Chris look at blogs and backlinks 28:44 Chris takes us through some useful tools for analysing SEO 32:50 Chris talks about PCC - paid ads 35:03 Chris looks at referral outreach 39:16 Chris talks about website conversion 47:48 Chris looks at encouraging consultation attendance 54:45…

The Business of Psychology

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Season Intro: Resilience and Adaptability: How to thrive in 2025 9:16

منذ 29 يومًا9:16

9:16

Season Intro: Resilience and Adaptability: How to thrive in 2025 Hello and welcome to the Business of Psychology. It feels like it has been a long time since I've been here behind the mic and it's lovely to be back. I'm really looking forward to settling into this season but I felt like I needed to talk a bit about why it has taken me a while to get going with this season and to think about what I'm going to bring you, because I'm very excited about what we've got up ahead, but it does feel a little bit different to what we've done before. Full show notes for this episode are available at The Business of Psychology Links/references: Substack: substack.com/@drrosie This week’s question: What trends have you noticed coming down the track in mental health care? Is there anything that's giving you anxiety about the future of independent practice or anything you've noticed that you're really excited about and you think could really change the way that we work? Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Shownotes Why has it taken me so long to bring this season to you? As you know, if you've been following this podcast for a while, I've been working in seasons or series for the past few years because I felt like that's the best way of curating the content and making sure that what I'm putting out there is always the quality and well researched content that I want to create for you. I just don't feel like I want to be on a hamster wheel of having to churn out content on a weekly cadence, which might not feel like my best work. So I've been dedicating time to the curation of this season, really thinking about the questions I get asked and what people need at this moment. I’ve also been spending a bit longer trying to pursue the guests I really wanted to talk to, which takes time. This season is all about resilience and adaptability, and I think these are two things which we really need to consider for our independent practices moving forward. We've talked on this podcast before about some of the lessons that I've learnt from my MBA. The thing that I have taken away from that, which I just don't think I would have gained the perspective anywhere else, is that we always need to be thinking about the problem that we solve for people, and we have to be accepting of the fact that how we do it, the mediums we use, the methods that we use, will have to change as our customers change and their expectations and the climate that they're living in changes. The AI Revolution When I look at the history of independent practice, It has been incredibly static. The way that we do independent practice now… yes, we're using things like video conferencing software to talk to clients that are in a different geographical space to us, but actually, the fundamental, what we are doing day in, day out, and how we do that, hasn't really changed for a very long time, since the beginning of independent practice for mental health professionals. And now I'm not sure that that's going to continue in exactly the way that it has. What I am sure about is that there will always be a space for us and that we will always be needed. But I think we have to open our minds to moving with the next industrial revolution, the AI revolution, and working out what our useful place within quite a different work and social context is going to be. I think we need to embrace that with excitement and curiosity, but also professional certainty. And that is where certainly us as psychologists have got an issue. We are not very clear about the value that we bring as a profession. And when I speak to friends and colleagues who have different core qualifications in therapy and counselling, I notice that problem is there as well, that actually as mental health professionals, we're quite prone to being insecure about the value that we bring. And that is where I see the vulnerability for us. When everybody is having to redesign their jobs, and everybody is having to fight for the bits of their job that shouldn't be done by AI (not that it couldn't, but that it shouldn't), then I think we need to get clearer about what our secret sauce is, what makes us special and valuable, and I think we need to build our vision of what our practice is going to look like in the future, focusing on those components and how we might adaptably apply those going into quite a different landscape. I think that's exciting. I don't want to scare anybody, so this season is really about how you start to build resilience into your practice and the way that your practice runs. But also how you can begin to adapt to the changes that we see coming down the track. So we're going to be talking about AI directly this season. Other changes that impact us But we're also going to talk about things like the insurance models and how the changes that we're seeing in the way health care is delivered in the UK might impact us and how we might change and adapt our practice to work alongside those changes, rather than just digging our heels in and resisting them. Because yes, there are times for resistance, and I am really supportive of some of the resistance movements that are going on at the moment, but we also have to be realistic and understand that economies change, industries change, and we need to adapt to that rather than expecting that we will be able to hold on to the same way of working forevermore. Substack: Inviting conversation One important thing which has been on my mind for a while and another reason that this season was slightly delayed Is that I have been craving talking to you guys a lot more and i've been out in the world actually meeting lots of you at networking events and other kinds of social events that i've been to, and i've really enjoyed that and it made me think that I would really like to invite conversation around these topics. So with that in mind, I decided to start experimenting with Substack. And if you're on my newsletter list, you'll have seen me sending you some newsletters from Substack and talking about my experiments with that platform. And I hope to bring you a bit more about that as this season goes on. One thing that I would really like for this podcast is for a lot of you to come and join me on Substack to talk about the content of the episodes. So while we're not going to move the hosting of the podcast, what I would really like is to have the newsletter that goes with each episode hosted on Substack. So if you want to receive that, you can come and subscribe over on my Substack . I'll put the link in the show notes to make sure that you get those newsletters. And the brilliant thing about having them there, rather than just a normal email, is that you can comment underneath and let me know what you thought of the episode, and at the end of a lot of these episodes I am going to ask you some questions about how this applies to your practice. So the first one I want to ask you about is what trends you've noticed coming down the track? Is there anything that's giving you anxiety about the future of independent practice or anything you've noticed that you're really excited about and you think could really change the way that we work? I really want to hear from you so that I can create the content that's going to help you the most and also engage in some discussion which will hopefully help us all see how we can be most useful to our clients as we go deeper into the 2020s. Please do come and be part of the conversation with me over on Substack, and I will see you for the first proper episode next week.…

The Business of Psychology

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Reflections on 2024 and intentions for 2025 36:02

منذ 16 weeks36:02

36:02

Reflections on 2024 and intentions for 2025 Welcome to the Business of Psychology podcast. This is the last episode in this series which means that it must be very nearly Christmas. So Merry Christmas everybody! I hope that you're easing your way into the festive period this year. This is an episode that I actually planned for last year and I chickened out of posting. When it got to January, and it was too late to post it, I did a bit of reflection on why I hadn't aired the episode that I recorded this time last year, and I realised that I wasn't living my values in the best possible way. The reason that I hadn't posted it was that I was worried that some of the stuff in the episode wouldn't be liked by everybody, that it might be controversial to some people in some ways. and ultimately, I just wasn't in a place to be particularly courageous about that. Actually, when I look back on what a year I'd had in 2023, I can completely see why I didn't want to open the door for any hostility, potentially, or any controversy at all. It makes sense. I'd had a really tough year, and although this year has also been challenging, it hasn't been as emotionally demanding as last year, and I do feel in a position now where I actually really want to engage in debates, especially professional debate around the stuff that matters to me. So what I thought we'd do in this episode is think a bit about the stuff that's going on in mental health, particularly in the UK, but globally as well, and what that might mean for us, and questions that it's planted in my mind about where we might go as a group of professionals. I'm sure you won't agree with everything that I think, and that isn't the point, the point here is just that I think we need to engage with this stuff more, and I think that we need to be less concerned about agreement, and more concerned with professional and intellectual curiosity. I've been really enjoying this year; doing a lot more collaboration with colleagues, getting into research again. And I think it's ignited in me this desire to really interrogate some of the assumptions that we make in our work, so I wanted to talk about that. And I thought I'd also reflect a little bit on what's been going on in my life and my business over the past year and how those two things might interweave with each other and maybe set some intentions going forward for 2025 because I think that's really important for all of us to be doing right now. Full show notes for this episode are available at The Business of Psychology Links/references: Episode 151: The Immune Mind - Books that make you think Episode 153: AI and the future of mental health with Dr Rachael Skews Episode 149: Selling mental health services to organisations with Jessica Lorimer Episode 133: An invitation to pause and reflect before 2024 Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Shownotes The mind-body connection The first thing, which you'll have heard me talk about this series when I reviewed the book The Immune Mind by Dr Monty Lyman , is that the mind-body connection is getting better understood. I think many of us have been very interested in it for a long time, but there wasn't anything in my training, really, on the mechanisms by which the body and mind might interweave and I think that the research that's coming out about links between the gut and inflammation and loads of other biological factors that really put the bio in the biopsychosocial model. I think it's really important and our formulations are going to need to adapt radically to not just pay lip service to the role of biology, but actually start thinking about how we might interact with it, and potentially how we have to work with colleagues in order to provide effective treatment for people who are struggling in a particular way. One example of that is in my specialist area of hyperemesis gravidarum there's been research published this year around the genetic component that might predispose somebody to struggling with hyperemesis. This is really powerful and you might think as a psychologist how is that going to affect the way you work with people, but it absolutely is because a lot of the time, a lot of what we're working with is a huge amount of self-blame and negative beliefs about the self because of struggling with such a debilitating illness during pregnancy, and this has big ramifications for that. Whether somebody is tested or not might have a big impact on their psychology. Another reason it's really important is that if we understand the gene, we might be able to understand treatments that could work in a preventative capacity. We might be able to put treatment programs in place for people before they become debilitated. And that's just not the way that it's worked historically, and it certainly isn't where psychology is placed in the pipeline. So, in order to make sure that our work is as effective as possible, we need to be able to understand the gene, what the geneticists and the medics are communicating around these changes, and I don't feel that well equipped to do that. I've got a real interest in it, and I've absorbed quite a lot of stuff, but I don't know the right terminology. The acronyms are boggling my mind. And I think that might need to change in our training, and I can't think of a specialty that this doesn't touch. If you've read The Immune Mind, or listened to my review of it, then you'll see that that book alone touches on almost every clinical specialty that I could think of. But other books I'm reading too, like Ultra Processed People by Dr Chris Van Tulleken, that's all about how lifestyle and diet is likely to be impacting on mental health and neurodivergence. It feels like every book I'm reading that is about physical health is also telling me something that I didn't previously understand or want to do more investigation into related to mental health or neurodivergence. So, I think this is a wave that we need to ride and we really need to up our understanding and our ability to communicate and liaise with other professionals, especially in our independent practices where we don't automatically have access to those professions. So, I've been looking a lot at MDT working with gynaecology and endocrinology, which I wouldn't really have been considering before. And I'm very interested in looking at how I might be able to work alongside people that understand the gut and the microbiome far better than I do as well. So, loads of interesting stuff, and I don't feel like we're there yet. I don't think we've got the understanding that we need, but this is something I think we really must pay attention to as professionals to make sure we're giving the best care that is evidence based, because actually the evidence is starting to tell us that the bio part is really important. The AI revolution If you listened to the episode with Dr Rachel Skews , I think you'll understand why I feel that this is going to fundamentally change how we work. I don't think it's going to do that within the next two or three years, but I do think in ten years, our practices will look quite different, and I think that could be really positive. I think there's loads of ways in which AI can allow us to provide more effective therapy, more effective consultation, more effective formulation. I'm really excited about the ability of AI to accelerate our work and our capabilities. But I also think that there's a role for us to play in the regulation of AI and in thinking through some of the difficulties that could arise if this train is allowed to just speed on down its track without any thought. So, I'm excited about it, but I also am a little bit nervous. I guess my message going into 2025 for myself and for anybody in independent practice is to be open minded and allow yourself to think creatively about how you provide the best service for your clients. I think it's been a bit of a theme of this series thinking about how we add that value and really allowing yourself to imagine how the tools that are being developed now can allow you to add more value and then being confident about that. I think if we have an existential crisis and start to think we're being replaced by AI, then we might be. But if we can take leadership and think carefully about how AI might enhance our expertise, I think we could actually take an important role in the development of AI and how mental health services shape around it. I've been writing a little bit about it recently, and I hope that what you'll take from this is excitement and enthusiasm and a desire to investigate what this might look like for your working life going forward over the next 5, 10, 15 years, because I think it is exciting. The debates around neurodiversity and gender identity Something I have been less happy about this year, and I do think is really difficult to talk about, but hopefully I'm not going to say anything radically controversial here, are two big debates that I see kicking off, frankly, in our professional groups. And that is the debate around neurodiversity and the labels, particularly, that we use, and the debate around gender identity. To be honest, I am quite ashamed of how toxic conversation on those subjects becomes and how quickly it descends into name calling and really oversimplification of the issues. I think we need to give ourselves a bit of a shake and remember that both of these subjects are going to be incredibly complex and there are going to be competing interests that are valid on all sides. So, we need to be able to cope with discomfort and disagreement and just respectfully consider alternate views that might have to sort of rub alongside each other. I think there's a drive, probably coming from a well-intentioned place, for this resolution where everybody agrees and everybody thinks, ‘oh yeah, you're right, I agree with you, I like you’. And actually, that might not be possible, because the number of stakeholder groups that have a legitimate stake in both of these big, big questions is just too wide. And so, there are always going to be people disagreeing. But I think it's frightening that we, as mental health professionals, are unable to talk to each other politely and compassionately and respectfully about these subjects. This is something I was worried about saying, because I don't want anybody to feel judged or shamed or that I'm criticizing a person here. I'm not. This is baked into the way that we've been trained. I remember this from day one of clinical psychology training. I remember it from when we did the psychotherapy week at the Tavistock. I really think that being very judgmental and critical of our peers is part of the way that we train our mental health professionals, and I think we have to change it. Part of that is around giving people the confidence to disagree and say it's okay to disagree, and we might get heated, and we might be passionate, but we are never going to accuse each other of not having the best intentions for the client in mind. What I see, is that everybody is coming from a well-intentioned place, they just think differently, and that should be okay. It's something that we do clinically all the time. Anyone that's done any consultation, families work, systems work, we're all really good at this when we're called to do it in those settings, but when we're left to our own devices, we seem to get into these really painful and quite vicious judgement loops, which I just don't think are advancing us at all. I am by no means an expert in the neurodiversity debate, but I do have a personal stake in it. I've got children that have the labels autistic, ADHD, PDA, I've talked about that before. People are always trying to label me with various things as well. And so I feel that I am a stakeholder in that debate and I think I've got a couple of different perspectives based on different stakes that I hold and what that has made me think of is the need for a large scale needs assessment where we really investigate what does the language we use around neurodiversity need to do for all of the impacted stakeholder groups? What functions do those labels need to serve for people? And I wonder if we could then cross reference that with what the evidence is telling us, the evidence that we do have around origins, developmental trajectories, and all of that good stuff that you, listening to this, are probably more expert in than I am. Could we cross reference those two things and maybe as a collection of professional bodies, come together and come up with a system that is better than what we have in the DSM5 for giving people labels which work for them, which enable us to develop services that give people what they need. It all starts with the language, I think, and maybe we need to take a leadership role in developing the right language which is going to imperfectly meet the needs of the most people possible. Because what we have at the moment is just these little incremental tweaks to a system which is fundamentally flawed because it wasn't right to start with. Because nothing is right, you know, we're always just using our best thinking at that moment. And now we know that that best thinking, from whenever it was, like the 30s or 40s, wasn't really that helpful. So why we're just adding little tweaks to it year after year and then wondering why everything is broken, I'm not sure. It feels like there's enough people with skin in the game that maybe we could all come together and do something really large scale. And at least the system, although it still wouldn't be perfect, would, in some ways, come from a place of thought and compassion and research, and an attempt, a genuine attempt to meet the needs of all the stakeholder groups rather than just a few people having a conversation in a room. So that's my view. I don't really want to see any more debate articles from psychologists (in particular) about labels until that's happened. Until all the stakeholders’ voices are present in the debate, I don't really want to hear people pontificating about it because that just feels a bit unhelpful. I guess I'm a believer in nothing about us without us. The gender identity debate, I don't pretend to understand fully at all, but I think a similar approach, where we accept that everybody's coming from a good place, but with really diverse experiences has got to be helpful. And I just really encourage the people with the expertise in that area to think about how, if there is a way that we could bring voices together, in order to have some sort of systematic approach to sorting this out. Because the toxicity of it has just got to stop, because it's dividing us as a profession, but it's also sending out really painful messages to the public, which I think are seriously detrimental. Maybe in 2025 we could start working towards something really positive that might have big benefits for the next generations. My life and business It feels really heavy to transition from that into thinking about my life. It seems a bit ridiculous, frankly, but I think possibly these things have informed or been in relationship with the changes that I've had in my life and that I've made to the business this year. I think it's always really useful to sit back and reflect on why you might have done some of the things that you've done this year, not done some of the things that you said you were going to do, and think about what is a good priority for you to take into 2025. So, in that spirit, I think that this year, I've had to adapt to a really radical new level of flexibility in my business. As you know if you've listened for a while, my business was always set up around the need to be flexible, around the needs of my kids. But over the past year, for about the past nine months, those needs have changed in a way that means that I've had to reduce my working hours. I'm only really working a day and a half a week now. I do squeeze in hours here and there where I can grab some, but I can only guarantee a day and a half. All of my delivery time, where I'm actually talking to coaching clients, talking to therapy clients, or delivering for organisations, that all has to be done within that time. Everything else I might try and fit into kind of two hours here or an hour there, but that stuff has to be very firmly bracketed into the limited amount of safe time where I know that I have childcare. That meant that I had to really focus on what do I need from this business? And of course, there's always two sides to that question. There's what do we need financially and there's also what do I need to feel fulfilled and to feel that I've still got myself, a part of myself, in the midst of what is a very challenging emotional time to be a parent. So, I realised that something I needed to get closer to and do more of this year was collaboration with colleagues and research, because I'm really passionate about independent practice giving us this ability to innovate and bring the latest evidence based practice to our clients and much more quickly than we can do if we're working in a very busy NHS service, for example, where you have to get the green tick before you can do things, but also where it's very difficult to spend a lot of time reading and going to conferences and doing your own research because the...…

The Business of Psychology

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Supporting NICU families: Dr Frankie Harrison and Miracle Moon 42:39

منذ 17 weeks42:39

42:39

Supporting NICU families: Dr Frankie Harrison and Miracle Moon Welcome to the Business of Psychology podcast. Today I'm really delighted to be bringing you an interview with Dr Frankie Harrison. Frankie is a clinical psychologist and the founder of Miracle Moon. In the episode I'm going to let Frankie tell you a lot about her work, but it's safe to say that I think it's one of the most important independent projects that I've come across in the perinatal mental health space, and I was absolutely delighted to be a small part of Frankie's journey as she's somebody that I have worked with and supported through Psychology Business School. So it's brilliant for me to have Frankie on today to catch up and hear about all the amazing things that she's doing with Miracle Moon. But I also hope that it's going to be really interesting for you to listen to, because we talk about the highs and lows of setting up something that you're really passionate about, working with a co-founder to do that, and also Frankie's aspiration to help many more families that have been through a neonatal intensive care experience. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Frankie: Instagram: @miraclemoonuk Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Frankie tells us about who she is and her professional background 01:27 Frankie talks about what Miracle Moon does and who it exists to help 04:45 I ask Frankie how it has been getting Miracle Moon off the ground, and we discuss online workshops and building a community 14:13 Frankie reflects on difficult moments in the journey with Miracle Moon 25:06 Frankie shares how she and her business partner built a working relationship that's been successful 28:54 Frankie tells us her hopes for Miracle Moon and where she sees it going 34:07 Frankie tells us how we can connect with her 37:16 The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.…

The Business of Psychology

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Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You Think 17:01

منذ 18 weeks17:01

17:01

Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You Think Welcome to The Business of Psychology Podcast. I'm back with another episode of Books That Make You Think, where I'm sharing with you a book that I found really inspirational; ‘ Can You See Me? ' By Libby Scott and Rebecca Westcott. Full show notes for this episode are available at The Business of Psychology Links/references: ‘Can You See Me?' By Libby Scott and Rebecca Westcott Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward. Shownotes I was attracted to this book because one of the authors, Libby, is an autistic 11 year old and that felt like a voice I needed to listen to. The book tells the story of Tally, an 11 year old autistic girl as she navigates the transition to secondary school. Interspersed with the narrative are short autsim fact sheets from Tally explaining concepts like "pathological demand avoidance" and the reasons autistic people might engage in certain behaviours from her point of view. I was thrilled to read a realistic depiction of autism in a girl with a pathological demand avoidance profile. I find this is a term that is not generally well understood, even amongst psychologists and the warm, engaging and, at times, heart-shaking writing encouraged the kind of empathy that autistic people do not always receive. I particularly valued the insight into what it feels like for a child who looks like they are being defiant or furious but is actually feeling terrified. As a mum and as a professional I know this is a book that has helped me to connect more deeply and engage more fully with the autistic experience. I'd recommend it to any of you regardless of specialty. Check it out here. PS. If you want to know more about PDA I very highly recommend Dr Naiomi Fisher's work , she explains it with exactly the straightforward human empathy people deserve.…

The Business of Psychology

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AI and the future of mental health with Dr Rachael Skews 59:59

منذ 19 weeks59:59

59:59

AI and the future of mental health with Dr Rachael Skews Welcome to the Business of Psychology podcast. I'm really excited to be interviewing Dr Rachael Skews, a psychologist, coach, trainer, supervisor, speaker, advisor, researcher, and author. She is an internationally recognized subject matter expert in acceptance and commitment coaching and has a really interesting background working with tech companies, including Headspace, to develop effective and ethical behaviour change initiatives. I saw Rachael giving a webinar for the International Society for Coaching Psychology, and I knew I had to ask her to be a guest on this podcast because I found her insight into how the emerging AI technology could support and enhance our work, so refreshing and so fascinating. I get kind of scared by the unbridled enthusiasm for tech that the tech community often has. But I'm also really uncomfortable with the alarmism and pessimism that the mental health world often defaults to when we're faced with new stuff. So it was really great to hear a balanced view from somebody that really understands the ethical issues and potential pitfalls, but also embraces the excitement of the new technology. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Rachael: LinkedIn: Rachael Skews Website: www.cognuscoach.com Other Links: Reading Our Minds: The Rise of Big Data Psychiatry by Daniel Barron Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Rachael tells us about who she is and her professional background 01:56 We discuss human interaction and the role of technology in mental health 05:48 I ask Rachael about working with other people from different backgrounds to psychology 19:23 Rachael tells us about the opportunities she sees on the horizon for mental health professionals and AI 25:50 We discuss wearable tech and using technology to get data that we wouldn't be able to get otherwise 30:43 Rachael talks about managing sensitive data and GDPR 43:16 We talk about the ethical considerations of using technology and AI 47:17 Rachael tells us how we can find out more from her 54:12 The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.…

The Business of Psychology

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Thinking differently about your practice: A tool to put the client first 10:56

منذ 20 weeks10:56

10:56

Thinking differently about your practice: A tool to put the client first Welcome to The Business of Psychology Podcast. In this episode I want to share how we can use a value proposition to help us plan service that meets the needs of our clients. Full show notes for this episode are available at The Business of Psychology Links: The Value Proposition Canvas - Strategyzer Template Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward. Shownotes In this episode I wanted to share how we can use a value proposition to help us plan service that meets the needs of our clients. This is a great follow on from my episode talking about creating a customer persona and why that is so important. Essentially, once you deeply understand your customer, what their barriers are to engaging with support, and their real priorities then you need to move on to thinking about what your proposed product or service needs to do for them. In other words, how you add value. There is a tool available from Strategyzer called The Value Proposition Canvas that is designed to help you do exactly that. You complete a canvas for each client group or customer segment that you are working with. You start with the section on the right that asks you to define the pain the client is experiencing, what is keeping them up at night with worry, what are they doing that they regret, or not doing that they wish they were doing? What are they unhappy about? Then you move on to think about what they want to gain from their time with you. What are they hoping they will be able to do? What do they want to be different? How do they think their life will be enriched? Remember this is all from their perspective not yours! Then you move on to the "jobs to be done", again from the client's perspective, what does your service need to achieve for them? This can include practical things like "easy booking system" and "appointments that fit around work" to bigger things like "get me back to work." Then we move to the left side of the canvas and start thinking about our product or service. Using the identified client pains we map out what we are putting into our product or service that alleviates those pains. Then using the client gains section we map out what we are including that will get those gains for the client. Finally, we check that the jobs to be done are all covered and give a brief description of the product or service itself. Whenever I work through one of these I always change something about my offer because I realise I'm not quite hitting one of the jobs to be done (or sometimes more). Also completing these has sometimes made me completely rethink a business model. For example, filling out one of these recently for my therapy service made me think an intensive model might actually be what my clients need from me more than a weekly therapy model. Definitely food for thought there! I've linked to the Strategyzer template in the show notes so you can download a copy and start using it to check what you are offering fully meets the identified needs of the client group or to design something new. Let me know how you get on with it over on Instagram. I'm @rosiegilderthorp and I'd love to hear from you. Also if you could spare a moment to rate and review the podcast I'd be so grateful, the reviews mean a lot to me and also help this podcast get found. See you next Friday!…

The Business of Psychology

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The Immune Mind - Books That Make You Think 14:19

منذ 21 weeks14:19

14:19

The Immune Mind - Books That Make You Think Welcome to The Business of Psychology Podcast. Today we're talking about the book ‘ The Immune Mind ’ by Dr Monty Lyman. He has done really interesting work all around the idea of the mind-body-gut-immune connection, which are all things that I'm really interested in, in my practice, and increasingly I think that we need to incorporate into the way that we work, otherwise we're ignoring a lot of really good science. Full show notes for this episode are available at The Business of Psychology Links/references: The Immune Mind by Monty Lyman The Body Keeps the Score by Bessel van der Kolk Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward. Shownotes It has been ages since I've recorded a Books That Make You Think episode, but I absolutely had to revive the format for the book I'm talking about this week because it has completely changed the way that I think about my work fundamentally. Or rather, I would say it's actually given me more confidence to express opinions that I previously held, but didn't fully understand the evidence base for. So today we're talking about ‘ The Immune Mind ’, which is a book by Dr Monty Lyman. Some of you might have seen a documentary that he made previously, he's also written a book about chronic pain. There's a whole heap of really interesting work that he's done, and it's all around the idea of the mind-body-gut-immune connection. And as you know, if you've listened to this podcast for a while, these are all things that I'm really interested in, in my practice, and increasingly I think that we need to incorporate into the way that we work, otherwise we're ignoring a lot of really good science. So, I'll give you a quick summary of the book, and then we'll dive into my thoughts and what I think it might mean for my practice, and hopefully it might give you some food for thought for your own work too. The book's subtitle is ‘The New Science of Health’, and it begins by explaining the link between the immune system and behaviour in a way that I've not come across before. For example, in an extraordinary experiment, the author actually makes himself sick under lab conditions, and monitors the impact on his motivation, his concentration and his mood, in order to land the point that sickness behaviour looks a lot like mental illness, which it really does. There's also an explanation of the mechanisms behind that, which as a non medic, I found particularly helpful. I think many of us have known the distinction between body and mind is a really unhelpful dualism for a long time, and he spends a lot of time talking about that. I think about books like ‘ The Body Keeps the Score ’ by Bessel van der Kolk, for example, and that's been highly influential in my work, however, if I'm honest, beyond the word ‘psychoneuroimmunology’, I didn't really have the best grasp of how that works. And while I'm still not going to be able to explain it very well to you, Dr Lyman does do a fantastic job of outlining how the body's defence mechanisms of inflammation, microbes and the gut influence the way that we think, feel and behave. So it's given me a little bit more insight into the nuts and bolts of that mechanism, which just gives me more confidence to bring it up with clients. The midsection of the book also shows us some quite alarming case studies of situations where the body's defence systems have caused really extreme psychological responses, and often catastrophic psychiatric misdiagnoses. I don't want to give any spoilers away here because I was gripped by this aspect of the book to the point actually where I was exclaiming in public, and I really wouldn't want to take that away from you because it's rare, isn't it, when you're reading a book for professional interest that you can't put it down and you're literally on the edge of your seat. But if you've ever had curiosity about why we're seeing an increase in certain difficulties and diagnoses, or if you've ever experienced a client that just doesn't seem to benefit from any of the usually effective therapies - those people where the drugs certainly didn't work, and the talking therapies aren't really working and even EMDR isn't working - if you've experienced that, I think you'd have to be dead inside not to have curiosity about what could be going on for those people, what might be missing from our formulations, and this provides an additional lens for that formulation. So I'm going to restrain myself and leave it there, but you really do have to read this book if you haven't already. The final chapters of the book are the practical ones, suggesting how we can reset our defence systems to protect against unnecessary psychological and physical distress. I found these chapters reassuringly similar to what we would have suggested anyway. Basically reducing the amount of processed stuff we eat, taking exercise, being mindful and practising compassion. So if you're an ACT or a CFT informed therapist, it's really the same stuff that you're already saying to your clients and probably to yourself. The only thing that I don't usually talk to clients about is the processed food. I don't really talk about diet at all with my clients, and I think it does raise an interesting debate for those of us that are trained in mental health, but not physical health, because I wouldn't comment on diet with a client. I talk about activity and movement because I do have some background in those things, but I don't give advice very much, and I certainly wouldn't feel competent or qualified to give advice about nutrition or anything along those lines, because although I used to be a fitness instructor, it wasn't a particularly in depth qualification, and I just don't feel like that's what my clients want to hear from me either. So for me, this book does raise the question of whether the knowledge silos that we've created are helpful, and perhaps the future of mental health care should involve practitioners trained more holistically. Maybe the rise of AI might make that possible, as we're able to augment our own cognitive capacities, and perhaps extend our knowledge in more different directions, and get qualified and competent in different things. So I found that exciting, and also quite daunting and scary. I'd love to know what you think about that? Whether you would embrace the idea of getting some training in the physical side of stuff under your belt, or whether you feel like we should stick to what we're good at already. I think it's a really interesting debate and one that I would really love to have more often. Returning to the book, one thing I would like to see more of in the book is attention to how the mind influences the body's defence mechanisms. This is talked about a bit, but the case studies focus much more on the other direction. And I understand this, as I suspect part of the drive behind the book is to provide support for those who have been dismissed as medically unexplained for so long, and I'm really on board with that mission. However, having witnessed a few extraordinary cases of physical recovery following trauma therapy, I would really like to see a deep dive on that with this new layer of understanding, possibly extending the work from The Body Keeps the Score. So that is my review of The Immune Mind by Dr Monty Lyman. You should absolutely read it, or you should do what I did and half read it and half listen to it on audible. He's a really engaging speaker, so it's one of those books which is a pleasure to listen to. Not every book works on audible, this one really does. I love to split it so that I've got the physical copy because there are bits I need to reread and go back to, and I think I'll be sharing bits of this book with clients as well. So I like to have the physical copy, but Audible is so much more practical for my life, because I can do that while doing all the other stuff that I do. So I'd really recommend, if you're feeling tight for time, Audible plus physical book; I have found that to be optimal. Please let me know what you think of this book and this episode by leaving a review. I know it's a bit of a faff, but it really helps more people find this podcast, and to be honest, every review really means the world to me. I'm going to do another book review, maybe a couple in this series, because something that I've noticed is that when I make the time to read, I feel like all of my creativity expands and my work is just so much better. So although I know it's tricky to find the time to read new stuff, I really encourage it, and it's something that's really valuable for me. I don't have tons of other mental health professionals around me to talk about these things with, so it's really lovely to have the opportunity to talk to you guys about these books, and I'd love to get some feedback from you on whether you feel the same way as me, or whether you read it and have some completely different takeaways. So do review this podcast, let me know what you think, and come and find me over on Instagram as well. I'm @rosiegilderthorp over there and let me know what you think of The Immune Mind by Dr Monty Lyman. I'll see you next week.…

The Business of Psychology

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Celebrating 150 episodes of Business of Psychology with Dr Claire Plumbly 57:55

منذ 22 weeks57:55

57:55

Celebrating 150 episodes of Business of Psychology with Dr Claire Plumbly Dr Claire Plumbly takes over as guest host of the Business of Psychology podcast to interview Rosie on the occasion of celebrating 150 episodes! Full show notes and a transcript of this episode are available at The Business of Psychology Episode Links: Episode 106: A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger Falkenstein Episode 120: All That We Are: Best Selling Author Gabriella Braun Episode 62: Which social media platform works best for psychologists and therapists? Top 3 Downloaded Episodes: Episode 1: Business planning to supercharge your psychology private practice Episode 18: Systematic reviews: How to do a systematic review in independent practice Episode 41: How to set your fees in your psychology private practice with “pricing queen” Sally Farrant Marketing an online course mini series: Episode 84: Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audience Episode 85: Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki Jakes Episode 86: Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine Hallissey Episode 87: Marketing an online course for psychologists part 4: Do you have the authority to launch an online course? Episode 88: Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish) Episode 89: Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist Links for Claire: Website: www.drclaireplumbly.com Instagram: @drclaireplumbly TikTok: @drclaireplumbly YouTube: @drclaireplumbly Facebook: DrClairePlumbly LinkedIn: drclaireplumbly The highlights Claire asks Rosie to introduce herself and how it feels to celebrate 150 episodes 00:00 Rosie tells us how any guests she has interviewed 02:22 Rosie talks about her solo episodes 04:45 Claire asks Rosie how long it was from starting the podcast to opening PBS, and how many people have been through that 08:17 Rosie talks about the importance of pausing to enjoy milestones 16:20 Rosie tells us about her inspiration for starting the podcast 20:19 Rosie talks about her most memorable moments from recording the podcast, both positive and negative 29:36 Claire asks Rosie what the top 3 downloaded episodes are and which episodes she always directs people to 42:10 Rosie tells us which episode(s) she thinks should have performed better and why she wants us to all go and listen now 44:20 Rosie talks about her plans for the future 45:59 Claire ask Rosie for some fun facts about herself 50:56 The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.…

The Business of Psychology

1
Selling mental health services to organisations with Jessica Lorimer 47:51

منذ 23 weeks47:51

47:51

Selling mental health services to organisations with Jessica Lorimer Welcome to the Business of Psychology podcast. In this episode, I'm interviewing Jessica Lorimer, sales expert and the person that taught me how to break into the world of corporates through her program, The C Suite. Jess specialises in consultative selling, in other words, helping clients to make sense of their problems. I can honestly say that following her process and keeping the emphasis on consultation at the forefront of my mind has helped me to feel completely comfortable with the extremely high levels of cold outreach that I’ve had to do to get my foot in the corporate door. This episode is a must listen for you if you're interested in selling your services to corporates or other organisations, but it's also a really great one if you've ever struggled with your mindset around taking money for your services. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Jessica: LinkedIn sellingtocorporate.com Selling to Corporate Podcast Rosie’s affiliate link for The C-Suite: https://rosiegilderthorp--smartleaderssell.thrivecart.com/the-c-suite-self-study-course-2024bnpl/ Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Jess tells us a little bit about who she is, how she helps people and the sorts of services that corporates might be interested in buying from independent psychologists and therapists 01:26 Jess talks about why it would be worth corporates working with small providers like us 08:53 Jess tells us how consultative selling is different 14:42 We discuss the fear of reaching out to corporates and how our skills are relevant to consultative selling 21:06 Jess talks about the need in public sector and not for profit for external support and guidance, and how if we are from a public sector background, we will still know people who need our skill set 32:32 Jess gives us a good first move to make if we are thinking about offering services to an organisation 36:18 Jess tells us where to find her and her podcast, Selling to Corporate 40:32 The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.…

The Business of Psychology

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Therapeutic knitting with Dr Mia Hobbs and Dr Paula Redmond 58:30

منذ 24 weeks58:30

58:30

Therapeutic knitting with Dr Mia Hobbs and Dr Paula Redmond Welcome to the Business of Psychology podcast. I am really excited to have Dr Paula Redmond and Dr Mia Hobbs here to talk to me about their new venture in the world of therapeutic knitting. They are both clinical psychologists and avid knitters, and also both alumni of Psychology Business School, so I’m particularly pleased to have them here to talk about their new audio course, which is guiding people in using knitting for self care. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Mia and Paula: creativerestoration.org www.therapeuticknitting.org Why I Knit Podcast @knittingistherapeutic - Instagram drpaularedmond.com When Work Hurts Podcast Dr Paula Redmond - LinkedIn Rosie on Instagram: @rosiegilderthorp @thepregnancypsychologist The highlights Mia tells us about life as a professional and her background 00:50 Mia talks about when she first had an inkling that knitting could be helpful 05:00 Paula tells us about her professional background and what led her to this path 09:00 Mia and Paula talk about how therapeutic knitting works to support self care 14:08 Paula and Mia tell us how they got the ball rolling with their therapeutic knitting project 27:24 Mia and Paula give their advice for people who would like to develop a podcast or a blog 35:24 Paula and Mia share the more challenging moments from their journey so far 41:24 I ask Paula and Mia for their one piece of advice they’d give to another psychologist or therapist who would love to do something like this 48:09 The Business Growth Pack Ready to grow your practice beyond one person and a laptop? We are here to support you to build a thriving, impactful and profitable business. Invest in our growth pack to confidently grow your service with associates, organisational work or passive income. Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal. Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance. Sign up now: The Business Growth Pack Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.…

The Business of Psychology

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New series is coming! Get ready for the exciting future of independent practice! 1:11

منذ 24 weeks1:11

1:11

Don't forget to subscribe so you won't miss an episode of the new series, starting tomorrow! Let me know what you think of the topics we are covering this series @rosiegilderthorp on Instagram

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.