Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Virtual Summit is bringing together global leaders to draw a blueprint for what lies ahead for India and the world. The live discussion will be spread over 4 weeks starting November 19, 2020; every Thursday and Friday. Hindustan Times Leadership Summit Highlights. Conversations for a better tomorrow. This is a Hindustan Times production, brought to you by HT Smartcast.
The Virtual Summit is bringing together global leaders to draw a blueprint for what lies ahead for India and the world. The live discussion will be spread over 4 weeks starting November 19, 2020; every Thursday and Friday. Hindustan Times Leadership Summit Highlights. Conversations for a better tomorrow. This is a Hindustan Times production, brought to you by HT Smartcast.
At the 18th edition of the Hindustan Times Leadership Summit, actor Priyanka Chopra Jonas spoke about her work with UNICEF, the United Nations body focused on protecting child rights and improving the lives of children and adolescents across the world. Commenting on the cause she champions - education of girls - Priyanka said that women across the world are not given enough rights and are denied an equal share in positions of power. She also spoke on how celebrities can make a difference by using their stature. Tune in for more.…
Musician Prateek Kuhad spoke about his songwriting process and how it was impacted by the Covid-19 pandemic and the consequent lockdown. Speaking at the Hindustan Times Leadership Summit 2020, Prateek said that his conversion from an introvert into a public personality took many years. He also commented on the charge of being 'shallow' that is often leveled against millennials. Tune in for more.…
Musician Prateek Kuhad spoke about the genre he represents, and how it is different from Bollywood music. Speaking at the Hindustan Times Leadership Summit 2020, Prateek said that he aims to write music that makes him feel good, without focusing on popularity. Tune in for more.
Priyanka Chopra and Nick Jonas weighed in on the debate regarding movie theatres versus streaming services, and the future of the entertainment industry. At the 18th edition of the Hindustan Times Leadership Summit, the couple said that it couldn't wait to watch a film in a theatre when normalcy returns. They said that there was no need to pick between theatres and OTT platforms since both offered different experiences. Tune in for more.…
Entertainment icons Priyanka Chopra and Nick Jonas revealed the leadership lessons they have learned during their illustrious careers. Speaking at the 18th edition of the Hindustan Times Leadership Summit, Nick said that he had been taught by his father to 'live like you're at the bottom, even if you're at the top'. Priyanka said that people must be 'students of life'. Explaining the phrase, she said that one can never be 100% prepared for all situations in life, and thus, must keep their 'eyes and ears open', and 'learn and listen, instead of talk'. Tune in for more.…
Senator Mark Warner spoke at the 18th edition of the Hindustan Times Leadership Summit about the Indian government handling of the Kashmir issue and the Citizenship Amendment Act. Senator Warner said the Indian government needs to push its case more aggressively over the Kashmir issue. He added that the Indian government’s promises of opening up more job opportunities and women participation were not told in the United States. Tune in for all the details.…
Senator Mark Warner spoke at the 18th edition of the Hindustan Times Leadership Summit on how India and the US can counter Beijing. Senator Warner said India, the US, and other democracies need to collaborate to tackle what he called China’s ‘authoritarian capitalism’. He said that Trump changed the policies of the US towards China and while they were good in principle the choice was to choose sides between the US and Beijing. He said that the Biden administration is likely to be tough on China but rather than trying to divide the focus should be on collaboration. Tune in for all the details.…
Entertainment icons Priyanka Chopra and Nick Jonas featured on the final day of the 18th Hindustan Times Leadership Summit. Nick spoke about how his marriage has exposed him to Indian culture and how he has enjoyed his trips to the country. Priyanka reminisced about how Nick was fed a lot of 'laddoos' - an Indian sweet - during their wedding, and how 'National Jiju' was a trend on social media. The power couple said that it was waiting for the Covid-19 pandemic to end so they could visit India again. Tune in for more.…
Priyanka Chopra and Nick Jonas revealed how they spent their time during the Covid lockdown. On Day 8 of the Hindustan Times Leadership Summit 2020, the power couple spoke about how it felt to return to work amid the pandemic. Nick Jonas has started shooting for his reality music show, The Voice. Priyanka spoke about how she binged on Nick's production project 'Dash & Lily' on Netflix. They said they were grateful for being able to spend the lockdown safely while expressing concern for the many people who weren't so fortunate. Tune in for more.…
Senator Mark Warner spoke on the issue of terrorism during the 18th edition of the Hindustan Times Leadership Summit. Senator Warner said that India has shown a lot of restraint in dealing with terrorism. He further added that many terror organizations have received safe haven in Pakistan. Senator Warner also spoke on the US decision to reduce troops in Afghanistan and added that those who sided with the US in the battle against terror groups in the country have been left in the lurch by the Trump administration’s decision. Tune in for all the details.…
Senator Mark Warner from Virginia spoke at the 18th edition of the Hindustan Times Leadership Summit 2020 about how the India-US relationship will progress under the Biden administration. ‘I believe we can build on some of the progress made by the Trump administration. Under the Biden administration the level of collaboration will be based on shared values rather than simply a kind of monetary decision,’ Senator Warner said. Tune in for all the details.…
Abhijit Banerjee, Nobel laureate and eminent economist, spoke on India’s economy this year and the effect of the Covid-19 pandemic. Speaking on Day 7 of the HindustanTimes Leadership Summit 2020, Banerjee said the bounce has been slow. “We're going to end the year at 10% short of what we were,” Banerjee said. He added that one of the reason would be due to a massive demand shock, investment is very slow. Tune in for more.…
Speaking at the 18th edition of the Hindustan Times Leadership Summit, Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh explained the logic of legislation against 'love jihad'. The MP administration is mulling a law to regulate inter-faith marriages, close on the heels of a similar law in neighboring Uttar Pradesh. Chouhan said legislation mandating strict punishment is needed to protect women from exploitation and harassment. He labeled it a new 'Beti Bachao' campaign. Some Hindutva groups claim that 'love jihad' is a conspiracy to convert Hindu women. Tune in to know more.…
Abhijit Banerjee, Nobel laureate and eminent economist, spoke on the migrant crisis in India during the early days of lockdown and the Covid-19 pandemic. Speaking on Day 7 of the Hindustan Times Leadership Summit 2020, Banerjee said we live in a world where no survey tells us about the number of migrants. “We have never really confronted the magnitude of the integration of the Indian economy that has happened,” Banerjee added. The Nobel laureate said India’s urban housing policy is disastrous. Tune in for for more.…
Doug McMillon, President and CEO of Walmart Inc, commented on how the Covid-19 pandemic impacted consumer behavior. Speaking on Day 7 of the Hindustan Times Leadership Summit, McMillon claimed that many people whom he talks to, want to go out to shops, theatres, etc once they feel safe. He said that omnichannel retail, i.e. a combination of physical and digital stores, would be the 'winning formula'. Tune in to find out more.…
With a vaccine for Covid-19 seemingly around the corner, the various aspects of mass immunization have become a matter of public debate. At the 18th edition of the Hindustan Times Leadership Summit, Madhya Pradesh Chief Minister Shivraj Singh Chouhan commenting on the demand from some quarters to distribute the Covid vaccine free of cost. He said that more important than the cost of the vaccine is who gets it on priority. Tune in for all the details.…
Deloitte CEO Punit Renjen joined the 18th edition of the Hindustan Times Leadership Summit 2020. He spoke about India’s potential for growth and said that this is India’s century. ‘Many across the world are bullish about India. It has the talent and demographic advantage and the vibrancy of the culture. Many see the opportunities that exist in India,’ Renjen said. He added that in India they will take 10 million women and girls and take them out of poverty through education. Tune in for all the details.…
Deloitte CEO Punit Renjen spoke at the 18th edition of the Hindustan Times Leadership Summit 2020 about the Covid crisis and the impact it has had on businesses across the globe. ‘2020 has been a miserable year. It has been a miserable year for the global communities, society as individuals,’ Renjen said. He however added that there has been a silver lining in the crisis. ‘It has pointed out there is a better way to address the issues that were underneath like climate change, air pollution,’ Renjen added. He said that this is a wake-up call for us to address these issues. Tune in for all the details…
Abhijit Banerjee, Nobel laureate and eminent economist, revealed what he would like to see in India's Union Budget, set to be presented in February 2021 amid the devastation caused by the Covid-19 pandemic. Speaking on Day 7 of the Hindustan Times Leadership Summit 2020, Banerjee said that the government must make announcements with high visibility, like infrastructure projects. The Ford Foundation International Professor of Economics at the Massachusetts of Technology said that measures like bank bail-outs, although important, fail to 'excite' people. Tune in for more.…
Abhijit Banerjee, Nobel laureate and eminent economist, commented on the ongoing farmer protests in India. Speaking at the 18th edition of the Hindustan Times Leadership Summit, Banerjee blamed lack of trust between farmers and the government for the current situation. The Ford Foundation International Professor of Economics at the Massachusetts Institute of Technology explained that farmers were acting out of suspicion of the government's motives. Tune in to know more.…
One of the biggest casualties of the Covid-19 pandemic and the consequent lockdown has been the fashion industry. The closure of physical stores is being seen as the new normal in the post-pandemic world. However, Federico Marchetti, chairman and CEO of the YOOX Net-a-Porter Group, believes that the future will involve better integration of both online and offline stores to provide a better experience to customers. He also spoke on the importance of sustainability in the luxury fashion industry. Listen his full conversation with CNBC TV-18's Shereen Bhan at the 18th edition of the Hindustan Times Leadership Summit.…
Union Finance Minister Nirmala Sitharaman discussed the state of the Indian economy on Day 6 of the Hindustan Times Leadership Summit 2020. She said that every sector of the economy is showing signs of recovery. Sitharaman said that she is keeping her mind and options open for further intervention to give a fillip to economic activity, but added that the Union Budget is not too far in the future. Responding to claims that the recent spike in economic activity is only due to pent-up and festival demand, she said that this logic can't explain higher GST collections. She added that demand is likely to sustain.…
With a vaccine for Covid-19 seemingly around the corner, Union Finance Minister Nirmala Sitharaman spoke on the government's plan for mass inoculation. At the 18th edition of the Hindustan Times, the minister said that she can't give a monetary figure that would feature in the 2021 Union Budget, as many details about a possible vaccine were still unknown. Sitharaman said that the government's allocation would depend on factors like number of doses required, and the gap between the various doses.…
Federico Marchetti, chairman and CEO of the YOOX Net-a-Porter Group, spoke on how the Covid-19 pandemic might influence the future of fashion. Speaking on Day 6 of the Hindustan Times Leadership Summit 2020, Marchetti said that while online stores will increase in number and sales, the 'holy grail' would remain perfect integration of digital and physical shops, with the same customer shopping both online and offline.…
Dr David Andrew Sinclair, professor of genetics and co-director of the Paul F Glenn Center for the Biology of Aging Research at Harvard Medical School, spoke at the 18th edition of the Hindustan Times Leadership Summit. Answering a question about whether a pill is likely to reverse ageing, Dr. Sinclair said that work is underway in Boston to take the reprogramming technology and in the next two years hope to treat the first patient with glaucoma to check if vision can be restored. ‘At least twenty companies are working on medicines to slow and perhaps even reverse ageing. If it doesn’t happen in the next 30 years, something must have gone terribly wrong,’ Dr. Sinclair added.…
Union Finance Minister Nirmala Sitharaman commented on the protests by farmers against 3 recent agricultural reforms. Speaking at the 18th edition of the Hindustan Times Leadership Summit, the minister said that the government had done adequate homework before formulating the 3 laws, and she was glad that the agriculture minister was in talks with the protesting farmers to address their concerns. On the farmers' demand that the minimum support price policy be written into law, Sitharaman said that she wouldn't like to comment since discussions were continuing. She added that the Narendra Modi administration has taken MSP procurement much more 'seriously' than previous dispensations.…
Dr David Sinclair spoke at the 18th edition of the Hindustan Times Leadership Summit about ageing and longevity of life. ‘80% of our longevity and health is determined by our epigenome and by not our DNA. We can change our epigenome by how we live, Dr. Sinclair said. He also spoke about the things that people can do for a long and healthy life. Dr. Sinclair added that eating right, exercise and adequate sleep also play a big role in ensuring longevity.…
Union Finance Minister Nirmala Sitharaman commented on the debate sparked by a report of an Internal Working Group of the Reserve Bank of India. The IWG's favourable view on corporates owning banks has led to a chasm between commentators on the financial sector, with some in favour and some vehemently opposed to the recommendation. At the 18th edition of the Hindustan Times Leadership Summit, Sitharaman said that this discussion was not new, and many non-banking financial companies had been given permission to start banking operations in the past.…
Federico Marchetti spoke about the story behind the Modern Artisan Project with the Prince of Wales during the 18th edition of the Hindustan Times Leadership Summit. He said that Prince Charles had invited him over to discuss the idea of coming up with a project that they could do together. Marchetti said that he wanted to integrate craftsmanship, sustainability and data to make it attractive to the younger generation.…
Union Finance Minister Nirmala Sitharaman countered criticism that the government's stimulus package - announced in the wake of the Covid-19 pandemic - didn't have enough measures for the middle class. Speaking on Day 6 of the Hindustan Times Leadership Summit 2020, the minister also dismissed allegations that the package included more long-term measures than those which would push demand immediately. Counting various provisions of the economic package, Sitharaman said that the government had given relief to the middle class via different avenues.…
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