On Top Of PR With Jason Mudd podcast

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المحتوى المقدم من Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/silver-linings-with-the-old-gays">Silver Linings with The Old Gays</a></span>

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Silver Linings with The Old Gays

إلغاء الاشتراك

منذ 10 أياممنذ 10d ago

إلغاء الاشتراك

شهريا+

Brace yourself for The Old Gays! Join Robert Reeves, Jessay Martin, Bill Lyons, and Michael "Mick" Peterson on a wild ride reflecting on the many chapters of their fabulous lives. Laugh and learn as the viral sensations spill on everything from steamy romances and sexy stories to the bonds of chosen family and queer culture. Explore the underground nightlife of the 1970s and today's evolving LGBTQ+ community through the eyes of The Old Gays. With over 300 years of combined wisdom, indulge in the raunchy reflections and personal silver linings. New episodes every other week, where the laughs are as big as the personalities!

On Top of PR with Jason Mudd

منزل السلاسل•Feed

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.

It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.

We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.

About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

147 حلقات

#Business #Marketing #Jason Mudd, Axia Public Relations #Axia Public Relations #Jason Mudd #Public Relations #Pr Topics #Pr Trends #News Media #Social Media #Web Media #Crisis #Corporate Communications #Pr Agency #Pr Firm

On Top of PR with Jason Mudd

updated منذ 9 أيام

منزل السلاسل•Feed

It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.

We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.

147 حلقات

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On Top of PR with Jason Mudd

1
AI storytelling and PR strategy with Egnyte’s Jessica Pantages 32:57

منذ 9 أيام32:57

التشغيل لاحقا

قوائم

إعجاب

احب

32:57

Send us a text In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more! Our Guest: Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work. Five things you’ll learn from this episode: 1. How AI is enhancing PR storytelling and content workflows 2. Why marketers must understand prompt crafting and data literacy 3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale 4. The importance of AI governance, including style guides, usage policies, and compliance tracking 5. How communications professionals can evolve into “story systems architects” Quotables “Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages “If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages “Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages “We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages “AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review . About Jessica Pantages Jessica Pantages is the chief communications officer at Egnyte, where she leads the company’s global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences. At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing. Guest’s contact info and resources: Jessica Pantages on X Jessica Pantages on LinkedIn Egnyte Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Making your media pitches stand out with Qwoted 48:45

منذ 24 يومًا48:45

48:45

Send us a text In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships Tune in to learn more! Our Guest: Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major entertainment events, including Disney’s “Big Hero 6” premiere. Five things you’ll learn from this episode: 1. Why building relationships (and not just landing placements) is the foundation of good media pitching 2. The difference between cold pitches and media query responses — and how to craft both effectively 3. Best practices for using Qwoted to match sources with journalists quickly and accurately 4. How personalization, clarity, and relevance impact whether journalists notice or ignore a pitch 5. The role of urgency and profile optimization in earning top-tier media coverage Quotables “You want to be unique. You want to have your own take on the topic.” — @VannydaThach “Remember to call the journalist by their name. If your pitch isn’t personalized, they’ll see right through it.” — @VannydaThach “Pitching media is about being helpful, not selling. Focus on building the relationship.” — @JasonMudd9 “Don’t ghost reporters. Communicate early if something changes. It’s all about respect.” — @JasonMudd9 “Journalists are busy and under pressure. The more complete your profile, the more credibility you have.” — @VannydaThach If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us though Buy Me a Coffee or by leavinging us a quick podcast review . About Vannyda Thach Vannyda Thach is the Head of Media Success at Qwoted, a platform dedicated to connecting journalists with expert sources. Based in Los Angeles, she leads a team committed to supporting media professionals — including journalists, freelancers, podcasters, and producers by facilitating connections with the right experts for their stories, even under tight deadlines. With a journalism and public relations background, Vannyda earned her bachelor's degree in journalism with an emphasis in public relations from California State University, Long Beach. Her career began with roles such as a communications intern at AARP and public relations manager for DisneyExaminer. She later joined Citizen Relations, progressing from a junior account executive to senior account executive, managing PR campaigns and fostering media relationships. At Qwoted, Vannyda leverages her PR experience to assist journalists in finding trusted sources and building meaningful relationships through the platform. She emphasizes the importance of being helpful over selling in media pitching and building genuine connections with reporters. Guest’s c Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Understanding the creator economy with Penn State’s Bill Zimmerman 41:59

منذ 5 weeks41:59

41:59

Send us a text In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy. Tune in to learn more! Our Guest: Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of influencer marketing, content creation, and digital media strategy. Five things you’ll learn from this episode: 1. Why brands must understand the difference between influencers and content creators 2. The power of evaluating creators’ niche audiences instead of just follower count 3. Why trust, disclosure, and transparency are crucial in influencer partnerships 4. How to build an effective creator brief and why it matters for brand alignment 5. Tools and trends shaping the future of influencer marketing and PR education Quotables “Trust is the currency of the creator economy. It must be earned and maintained.” — @BillZimmerman “A million followers doesn’t mean a million buyers. Engagement matters more.” — @BillZimmerman “Creators are trusted more than institutions because they deliver real talk and transparency.” — @BillZimmerman “You hire a creator for their voice. Over-directing the message kills authenticity.” — @JasonMudd9 “Disclosure isn’t optional. It’s ethical, smart, and legally required.” — @JasonMudd9 “The creator brief is quickly becoming the backbone of successful campaigns.” — @BillZimmerman If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review . About Bill Zimmerman Bill Zimmerman is an assistant teaching professor at Penn State University’s College of Communications. He brings a wealth of experience from his previous roles as a newspaper reporter and PR professional. Bill holds a bachelor’s degree from Indiana University of Pennsylvania and another in higher education from Penn State, along with accreditation in public relations. A thought leader in the evolving world of digital media and PR education, Bill authored a textbook on the creator economy and is launching a content creator certificate program at Penn State. His work is helping shape how future PR and marketing professionals approach influencer strategy, creator partnerships, and audience trust in the digital age. Guest’s contact info and resources: Bill Zimmerman on LinkedIn Understanding the Creator Economy: Making Digital Media Work for You Additional Resources: Influential.co Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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What you should know about earning media coverage 20:54

منذ 7 weeks20:54

20:54

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode: 1. Media relations is just one part of strategic public relations 2. What makes a story newsworthy 3. What journalists really care about when evaluating your pitch 4. Why relationships don’t guarantee coverage 5. What PR tools you shouldn’t buy until you’re ready Quotables "Public relations is not only media relations. Media relations isn’t what most people think it is either." — @JasonMudd9 "Earned media must be earned. If someone guarantees coverage, you’re buying ads, not PR." — @JasonMudd9 "The only audience that matters is the journalist’s audience — not your CEO or marketing team." — @JasonMudd9 "Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review . About Jason Mudd, Axia Public Relations Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America’s Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason’s grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets. Guest’s contact info and resources: Jason Mudd on X Jason Mudd on LinkedIn Axia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian 59:23

منذ 9 weeks59:23

59:23

Send us a text In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations. Tune in to learn more! Our Guest: Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack’s first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications’ 2023 Top Women in PR list. Five things you’ll learn from this episode: 1. The current state of work-life balance in journalism 2. Key stressors impacting media professionals today 3. How PR professionals can improve relationships with journalists 4. The evolving landscape of newsroom workflows 5. Strategies to support journalists’ well-being and efficiency Quotables "The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian "Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian "The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9 "Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian "Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee , or leave us a quick podcast review . About Linda Zebian Linda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications. Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company’s innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media. Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently giv Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Navigating PR and communications hiring: Expert advice from Brooke Kruger 33:30

منذ 11 weeks33:30

33:30

Send us a text In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition. Tune in to learn more! Our Guest: Our episode guest is Brooke Kruger, a seasoned executive recruiter and founder of KC Partners. She has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management. Five things you’ll learn from this episode: 1. The latest trends in PR and communications hiring 2. Why networking is essential for job seekers and hiring managers 3. How to stand out in today’s competitive job market 4. The best strategies for companies to attract top talent 5. Common hiring mistakes and how to avoid them Quotables — "Networking is critical in today’s job market for both candidates and hiring managers." — Brooke Kruger — "Hiring managers have the upper hand right now, so they need to be strategic in selecting top talent." — Brooke Kruger — "Candidates should optimize their LinkedIn presence — hiring decisions start there." — @JasonMudd9 — "Transparency in the hiring process leads to better experiences for both candidates and employers." — Brooke Kruger — "A well-structured hiring process ensures you make the right talent decisions for long-term success." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review . About Brooke Kruger Brooke Kruger, a seasoned executive recruiter and founder of KC Partners, has over 20 years of experience helping companies build high-performing leadership teams. Her expertise extends into the PR and communications world, where she has successfully placed top talent in roles that shape brand narratives and corporate messaging. With a keen understanding of industry trends, she connects organizations with strategic communicators who drive engagement and reputation management. Guest’s contact info and resources: Brooke Kruger on LinkedIn: https://www.linkedin.com/in/brookechilenkruger KC Partners website: https://kc-partners.com/ Our On Top of PR sponsors: Production sponsor: Axia Public Relations , one of America’s Best PR Agencies, according to Forbes Magazine Presenting sponsor: Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Maximizing Agency Partnership with Mark Riggs 45:08

منذ 13 weeks45:08

45:08

Send us a text In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships Tune in to learn more! Our Guest: Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mark has worked with top brands like Allstate, Honda, Ford, and Coca-Cola to create award-winning consumer programs. His expertise in client-agency relationships offers valuable takeaways for brands and agencies. Five things you’ll learn from this episode: 1. Why unspoken expectations can hinder agency-client relationships 2. How agencies and clients can align their goals for better results 3. The importance of defining measurable success metrics 4. How agencies can push back when clients demand work beyond the scope 5. The best way for brands to collaborate with their agencies for long-term success Quotables - "Unexpressed expectations lead to frustration. Transparency is key." — Mark Riggs - "Agencies should be treated as strategic partners, not just vendors." — @JasonMudd9 - "Define your success metrics from day one to ensure alignment." — Mark Riggs - "PR is more than just media coverage; it's strategic communication." — @JasonMudd9 - "If you're hiring an agency, give them the data they need to measure success." — Mark Riggs If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review . About Mark Riggs Mark Riggs is the CEO and lead strategist of Pemberton, a management consultancy helping PR and marketing agencies achieve organic growth. With over two decades of experience, Mark has led successful campaigns for major brands and specializes in guiding agencies toward better client relationships and business strategies. His deep industry knowledge makes him a sought-after consultant and speaker. Guest’s contact info and resources: Mark Riggs on LinkedIn: Mark Riggs on LinkedIn Pemberton website: Pemberton Worldwide Our On Top of PR sponsors: Production sponsor: Axia Public Relations , one of America’s Best PR Agencies, according to Forbes Magazine Presenting sponsor: ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews Coffee sponsor: Fans like you fuel our efforts through buy me a coffee . Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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20 reasons your company's social media sucks — and how to fix it 27:26

منذ 15 weeks27:26

27:26

Send us a text In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them Tune in to learn more! Five things you’ll learn from this episode: 1. How to properly resource your social media department 2. The importance of platform-specific content optimization 3. How to effectively incorporate user-generated content and employee advocacy 4. Why social media crisis planning is crucial 5. The value of consistency in social media schedules and audits Quotables "Social media has become its own little marketing department because of all the resources that you really have to put into it." — @JasonMudd9 "If you're not responding to comments and messages, your audience will move on to your competition." — @JasonMudd9 "Social media moves fast. If your reply takes days, your audience has already moved on." — @JasonMudd9 "A sporadic posting schedule makes your brand forgettable." — @JasonMudd9 "Have a crisis readiness response plan in place and ready to go." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review . About Jason Mudd, Axia PR Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America’s Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason’s grasp of the technological demands companies face help his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets. Guest’s contact info and resources: Jason Mudd on X Jason Mudd on LinkedIn Axia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Leveraging data analytics for organic social media growth 37:12

منذ 17 weeks37:12

37:12

Send us a text In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth Tune in to learn more! Our guest: Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes. Born and raised in Northeast Florida, Nicole attended the University of North Florida, graduating with a B.A. in political science and a B.S. in communication. When she’s not at the office or spending time with friends and family, Nicole is an avid distance runner, mountain biker, and gym goer. She also loves to take advantage of the plethora of scenic trails and parks in the area. Five things you’ll learn from this episode: 1. How to leverage LinkedIn Lives with strategic partners to build organic reach 2. Strategies for managing social media platforms with distinct approaches 3. Best practices for implementing employee advocacy programs 4. How to balance data-driven content with people-focused storytelling across platforms 5. Essential tools and technologies for efficient social media management Quotables "LinkedIn Lives are a fantastic tool to grow your audience, and they really play off name recognition." — Nicole Scarbrough "From channel to channel, we have different strategies. LinkedIn is going to be more business-focused." — Nicole Scarbrough "I can't imagine not being in a role or a position with a company where you're not learning and getting opportunities to grow and do new things every day." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy us a coffee , or leave us a quick podcast review . About Nicole Scarbrough Nicole Scarbrough is a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, and TikTok. From writing copy and crafting impactful campaigns to reporting and graphic design, she continuously works to optimize content and processes. Guest’s contact info and resources: Nicole Scarbrough on LinkedIn Dun & Bradstreet Sprout Social Our On Top of PR sponsors: Production sponsor: Axia Public Relations , one of America’s Best PR Agencies, according to Forbes Magazine Presenting sponsor: Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media 38:08

منذ 19 weeks38:08

38:08

Send us a text In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: 1. Social media marketing trends 2. The importance of analytics, content management, and keyword analysis 3. How certification can lead to career advancement 4. Strategies for communicating social media value to leadership 5. Ways to combat burnout and imposter syndrome 🎧 Episode Highlights [00:00:09] Introduction to Jennifer Radke Jason: "Hello and welcome to On Top of PR. I'm your host, Jason Mudd with Axia Public Relations. Today I'm joined by our special guest, Jennifer Radke from the National Institute for Social Media and Online Marketing certified Professionals." [00:04:20] Industry Trends and Challenges Jennifer: "One of the trends that we're seeing right now is unfortunate because it hasn't changed... social media marketing professionals are feeling a lack of respect for the work that they do." [00:13:18] Certification Benefits Jennifer: "54% of those who were certified received a raise as a result of getting their certification, 56% received a promotion." [00:27:11] Addressing Burnout in Social Media Jennifer: "Burnout is a real thing. So we are seeing and the data in the study has actually shown us that people are leaving the industry right now when we shouldn't be seeing that." [00:31:26] Finding Community Support Jennifer: "Find a community, whether it be ours or something more in your space. That you can collaborate with, commiserate with and just share resources." [00:33:28] Healthcare Social Media Example Jennifer: "If you think about that person on your social who's consistently yelling at people and or brands about what they didn't do right. Put that in the perspective of being the person answering that for a health care system in the middle of a global pandemic." 📚 Resources Listen to more episodes of the On Top of PR podcast . Find out more about Axia Public Relations . Jennifer Radke on LinkedIn Jennifer Radke on X National Institute for Social Media (NISM) Online Marketing Certified Professionals (OMCP) Get a free NISM eBook with code "ontopofpr" Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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The power of AI in communications: Basic applications to strategic implementation 33:16

منذ 21 weeks33:16

33:16

Send us a text In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications. Tune in to learn more! Our Guest: Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation. Five things you’ll learn from this episode: 1. Strategic AI implementation in PR workflows 2. Advanced prompting techniques for superior AI-generated content 3. Cutting-edge AI platforms for diverse media creation, from visuals to audio 4. Essential guidelines for ethical AI use in communications 5. Career advancement strategies in an AI-enhanced PR landscape Quotables "AI is transforming PR fundamentally. It's not about uniform implementation but personalized workflows that enhance strategic thinking." — @ShelHoltz "The future belongs to communicators who leverage AI for enhanced productivity while maintaining human creativity." — @ShelHoltz "Strategic AI disclosure builds trust. Be transparent when AI use could influence audience perception." — @ShelHoltz "AI liberates PR professionals from routine tasks, enabling focus on high-value strategic planning." — @ShelHoltz "Success in modern PR requires mastering AI as a strategic tool, not fearing it as a replacement." — @ShelHoltz "Effective AI implementation requires understanding both technology capabilities and human communication needs." — @ShelHoltz "Tomorrow's PR leaders will be those who strategically combine AI efficiency with human insight." — @ShelHoltz "I'm definitely leading the charge of AI within my organization, showing examples and inspiring others instead of thinking the old way." — @JasonMudd9 "We can produce more volume than before at a greater quality using AI. That's what makes us more valuable to our clients." — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review . Guest’s contact info and resources: LinkedIn: Shel Holtz Website: holtz.com Twitter: @ShelHoltz Additional resources from Axia Public Relations: Listen to more episodes of the On Top of PR podcast . Find out more about Axia Public Relations . Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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From marketing to CEO, an accountant’s journey to becoming an invaluable employee 44:34

منذ 25 weeks44:34

44:34

Send us a text In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more! Our Guest: Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, mergers and acquisitions, special projects, and more. Axia’s friend and VIP client since 2004, Tyra shares some of her secrets to success and longevity in a global organization. Five things you’ll learn from this episode: 1. Career longevity through adaptability 2. Corporate marketing, communication, and development best practices 3. Managing multiple brands, niche marketing, and reputations 4. Day in the life — tips for aspiring CEOs 5. Workplace flexibility and remote work trends Quotables “I had the great privilege of sitting in boardrooms, and in most of my roles, I was the right-hand person of CEOs. I got to witness a lot of great leaders.” — @Tyra Tutor “Have a willingness to learn, a willingness to work hard, and make sure you have a good boss — someone who is willing to give you a chance and to give you new opportunities to make sure you aren’t stagnant in your job.” — @Tyra Tutor “When you have a lot of brands, you're probably not going to be a household name, and you have to be okay with that. So your expectation has to be lower.” — @Tyra Tutor “Work hard, be there when no one else is, and do the tasks that no one else wants to do. Many times, I held roles and took on tasks that were not in my job description, and sometimes, that got me into a meeting I wouldn't otherwise be in.” — @Tyra Tutor “I like to surround myself with people who love to work hard. I'm not saying they don't have balance, but when they're at work, they're working hard. They have a good attitude and are ready to do whatever it takes to finish a job and give ourselves a well-done.” — @Tyra Tutor “The most important thing for the CEO was that what we told our client through marketing, what we told the public through PR, and what we reported to the Wall Street analysts with numbers was all consistent, transparent, and accurate. That hit home for me.” — @Tyra Tutor “One of the challenges that many companies face is marketing multiple brands for different niches. I see this with a lot of companies — they are going after different audiences, different verticals, and not getting the funding necessary to pull all that off.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review . Guest’s contact info and resources: Tyra Tutor on LinkedIn Adecco Group website Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Pitching to podcasts 18:00

منذ 28 weeks18:00

18:00

Send us a text In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more! Five things you’ll learn from this episode: 1. Do your research — know the show 2. Pitch uniqueness and expertise 3. Follow up 4. Avoid common mistakes 5. Preparation and promotion matters Quotables “It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9 “When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we’re doing our due diligence, we can easily find them.” — @JasonMudd9 “You’d be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no’s. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9 “Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I’m looking for something that really pops and resonates with our audience.” — @JasonMudd9 “It might be easy to say it’s easier to pitch a podcast than it is a major news outlet, but you’ve got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee , or leave us a quick podcast review . Host contact info and resources: Jason Mudd on X Jason Mudd on LinkedIn Axia Public Relations website Proven process for earned media coverage Solocast 130: Media pitching tips E-book: Learn Media Relations from the Media Additional Resources from Axia Public Relations: Listen to more episodes of the On Top of PR podcast . Find out more about Axia Public Relations . Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns 31:51

منذ 29 weeks31:51

31:51

Send us a text In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more! Our Guest: Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio of brands. Five things you’ll learn from this episode: 1. Balancing a 130-year-old heritage brand legacy with innovation 2. Staying relevant with emerging trends 3. The launch and strategic plan behind Joyba Bubble Tea 4. Engaging Gen Z and Zillennials through influencer marketing 5. The importance of synergy across teams during campaigns Quotables “We like to say, ‘This is not your grandmother's Del Monte.’ You can make so much more than just a green bean casserole. We’re innovating for today’s consumer and staying on top of what's popular in culinary flavor trends.” — @Bibie Wu “People are getting their ideas and the recipes from social, from TikTok, etc., so we're incorporating those trends into our product.” — @Bibie Wu “It’s all about synergy — integrating the PR agency, digital team, brand team, or internal media planning, it’s important to make campaigns that can be meaty across all those platforms.” — @Bibie Wu “We've been putting more of our efforts behind developing products and marketing campaigns that speak to these younger millennials and Gen Z because they're going to be the families of tomorrow.” — @Bibie Wu “That's why we name the show On Top of PR — because there are so many topics, tips, and trends that our audience has to stay on top of that we do our best to try to bring those relevant topics to the table.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review . About Bibie Wu Bibie Wu has more than 20 years of experience in consumer packaged goods marketing leadership with many well-known and respected brands at General Mills and Campbell's. Before joining Del Monte in 2018, she served as Henkel’s vice president of marketing and head of laundry conditioners and home care. She was also responsible for Henkel’s omnichannel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth College. Guest’s contact info and resources: Bibie Wu on LinkedIn Del Monte Foods website Additional Resources: How influencer partnerships can boost PR campaigns Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

On Top of PR with Jason Mudd

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Legendary journalist Mort Crim on media evolution, authenticity, and truth 37:51

منذ 31 weeks37:51

37:51

Send us a text In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth. Tune in to learn more! Our Guest: Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy. Five things you’ll learn from this episode: 1. The inspiration behind Anchorman’s Ron Burgundy 2. Mort’s journalism career highlights and pivotal moments 3. Maintaining a trusted image in journalism and PR 4. How the media has changed and ways to adapt 5. Mort’s book, “Anchored: A Journalist’s Search for Truth” Quotables “I have a philosophy that if you run fast enough, old age can’t catch you.” — @Mort Crim “Never have an ego or have arrogance about yourself because you never know when you're going to need help or the support of others in your community.” — @JasonMudd9 “It's all about the story. History is made up of stories. We call journalists the people who write the first draft of history. But that hasn't changed — for all of the technological change, for all the proliferation of media — it's still about content.” — @Mort Crim “Become a good writer, and if you're a good writer, I can teach you how to stand in front of a camera. I can teach you how to hold the microphone. I can teach you how to be a broadcaster. But I can't teach you how to think, and I can't teach you how to write.” — @Mort Crim “Journalism is a profession that requires, first of all, a commitment to honesty and truth. But secondly, you need training. You need to have some understanding and experience in how to recognize a story, how to organize a story, how to tell a story in a way that is meaningful to the audience.” — @Mort Crim “PR needs to be all about the audience of the news outlet when you're pitching media.” — @JasonMudd9 If you enjoyed this episode, please share it with others, buy me a coffee , or leave us a quick podcast review . About Mort Crim Mort Crim is a journalist, author, lecturer, and motivational speaker. He is the main inspiration for the character Ron Burgundy, a news anchor in the Anchorman movie series. His network and local broadcast experience in radio and TV includes five years as a correspondent for ABC in New York City and two decades as a senior editor and anchor for WDIV-TV, an NBC affiliate station in Detroit. He was backup for Paul Harvey’s “The Rest of the Story” radio program for five years. He is the author of eight books, including his most recent memoir, “Anchored: A Journalist's Search for Truth.” Guest’s contact info and resources: Mort Crim on X Mort Crim on LinkedIn Mort Crim on Facebook Mort Crim’s website Support the show On Top of PR is produced by Axia Public Relations , named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer , the platform for monitoring, improving, and promoting online customer reviews.…

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